Robert Kelen Email and Phone Number
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Marketing Director | Marketing Operations | Marketo | Marketing Technology“Solving Vexing Marketing Challenges through Creativity, Strategy and Successful Partnerships”I am a highly strategic and innovative Senior Marketing Leader with an extensive background in Technology, Retail and Healthcare. I have broad skills and expertise in digital marketing strategy, strategic partnership development with global partners, product innovation, and e-commerce. I have a diverse set of skills and experience at large and small companies leading and consulting in the areas: Business Strategy, Product Management, Business & Channel Development, Client Services, and Operations. Consistently analyze, design, and deliver solutions to significant business and market challenges.SELECT ACCOMPLISHMENTS:• Strategic Marketing: Leader in alliance & product strategy, marketing messaging for multiple world-class software / technology organizations• Web-based retail entrepreneur: e-commerce expertise, founded and sold successful web-based business• Product management: as Software Product Manager, led successful launch of company’s first software product, leading transition from hardware company • Business Development: helped close major deals with leading retail brands: Toys R US, Smart & FinalKEY CONTRIBUTIONS:• Marketing Strategy, Development & Execution• Strategic Partnerships• Business Strategy• Ecommerce | Digital Strategy• Market Analysis• Channel Management• Relationship Management• Client Services• Strategic Account Management• Marketing Communications | Content Development | PresentationsOUTSTANDING SOFTWARE AND TECHNICAL SKILLSET: Proficient with variety of client & server technologies, ERP, web-based consumer applications, retail point-of-purchase, storage networking technology, e-commerce and healthcare IT software/technology
Aleran Software
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Vp Of Channels & OperationsAleran Software Dec 2021 - PresentMinneapolis, Minnesota, Us
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Senior Director Program ManagementAleran Software May 2021 - Dec 2021Minneapolis, Minnesota, Us
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Marketing Automation Technologist (Mcsa, Mce)Leadous Inc. Jan 2019 - PresentEdina, Minnesota, Us -
Vp Of Marketing TechnologyLeadous Inc. Dec 2018 - Feb 2019Edina, Minnesota, Us
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Director Of Partnerships & Services | Marketing Automation Consulting, Marketo, Strategy, AlliancesLeadous Inc. Mar 2016 - Feb 2019Edina, Minnesota, UsAs the premier Marketo Services Partner in Minneapolis, Leadous focuses on helping organizations grow their pipeline through improved marketing automation strategies & practices.In my role as Director of Partnerships and Services, it’s my job to maximize the value of our Marketo partnership, as well as taking the lead on managing our service engagements with individual key clients, and across project independent contractors to ensure client project requirements are mapped to the correct resources. I also provide operational expertise for process, systems and tools to help streamline operations project management to build a foundation for growth in our client base.
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Director Of MarketingCentral Logic Feb 2020 - May 2021St. Paul, Minnesota, Us -
Director Of Commercial OperationsCentral Logic Feb 2019 - Feb 2020St. Paul, Minnesota, Us
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Founder & Consultant | Strategic Alliances, Product Positioning, Voc, Saas ImplementationKelen Healthcare And Technology Consulting 2015 - 2016Working with multiple healthcare information technology (Health IT) companies to improve business operations, perform market analysis & research, develop product positioning/communications, manage content marketing initiatives, and gather voice of customer.
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Director Of Marketing & Business Operations | Sales, Marketing, Customer Satisfaction, Logistics,Italybyweb.Com 2009 - 2014Minneapolis, Mn, UsOPERATIONS MANAGEMENT | SUPPLY & LOGISTICS | SALES | P&L MANAGEMENT♦ Administer operational expertise to plan business and sales operations, and manage communications and HR functions♦ Collaborate closely with overseas manufacturers to import high-end furniture♦ Manage supply and logistics functions, but not limited to, process improvements, revenue generation & profitability, servicing, and administrative duties♦ Maintain key relationships with employees, customers, key vendors, and channel partner contacts to execute strategic vision of the company♦ Responsible for the development, implementation and adherence to key policies, processes, and methodologies that support operational efficiency♦ Establish performance goals, allocate resources, and oversee all financial operations of the company♦ Scope of responsibilities include total P&L management, budget preparation, controlling expenditures, increasing sales, improving team performance, developing excellent customer rapport, resolving problems, and project management activities -
Principal | Product Development, Online Marketing, E-Commerce, Fulfillment, SeoSavvytot.Com 2006 - 2008MARKETING LEADERSHIP | BRANDING | STRATEGIC PLANNING | PRODUCT MANAGEMENT♦ Increased marketing engagement & effectiveness, and oversaw implementation of client engagement and client experience activities♦ Closely monitored product sales and developed concepts for marketing collateral♦ Managed branding efforts, along with marketing strategies to meet eBusiness challenges, with an emphasis on customer experience and satisfaction♦ Demonstrated ability to develop, train, and lead marketing teams to manage all aspects of the product life cycle, and expand products into new markets to achieve sales growth♦ Managed product position & pricing, creation of product lines, and spearheaded online marketing efforts to achieve top 20 search and referral status in several of the company’s key target areas
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Independent Marketing Consultant | Online Advertising, Marketing Strategy, Product MarketingFantasy Sports Acquisitions, Llc 2005 - 2006MARKETING CONSULTATION | RELATIONSHIP MANAGEMENT | IDEATION STRATEGIES♦ Led key stakeholder engagements with the Client - Fantasy Sports Acquisitions, LLC, a rapidly growing $8M online sports venture, and directed marketing and branding efforts♦ Managed and prepared marketing plans, including strategic analysis, competition, positioning, messaging, tactics, and budget♦ Responsible for benchmarking, streamlining operations & processes, and innovative marketing strategies to promote best-in-class advertisement and promotional services♦ Participated in business development presentations and meetings, and actively presented concepts to expand service offering and enhance the positioning of the firm
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Solutions Marketing & Area Business Development Manager | Channel Marketing, Channel ManagementCnt Corporation Jan 2001 - Feb 2004Minneapolis, Minnesota, UsREVENUE GENERATION | NEW BUSINESS DEVELOPMENT | SALES & MARKETING♦ Gained a leadership position as a Regional Business Development Manager, to strategize and execute marketing and CNT sales strategy with key channel partners♦ Developed strategic marketing plans that increased awareness of new solutions to ascertain sales after the delivery of products♦ Interacted with stakeholders to understand the strategic priorities, business and technical requirements, issues and tactical problems, to develop and articulate robust and innovative solutions♦ Cultivated and nurtured profitable relationships with channel partners, and collaborated efforts between the cross-functional teams while engaging internal and external resources♦ Drove sales revenue and increased market share, while simultaneously managing engagements, and storage partners EMC, HDS, HP, and IBM♦ Networking sales overlay - Achieved over 130% quota attainment, through diligent management of key accounts and close cooperation with other sales and engineering resources -
Vice President Of Business Development | Business Strategy, Marketing, Alliance ManagementFanball.Com Jan 2000 - Jan 2001Us♦ Demonstrated expertise in surpassing goals, attaining corporate objectives and exceeding customer expectations, while increasing revenues, favorably impacting profitability and market share♦ Spearheaded aggressive business development, demonstrated cost benefits, and orchestrated win-win deals for the multi-million-dollar sports multimedia company♦ Garnered strategic distribution partnerships (including Yahoo! & AOL); Maintained market share of products and business development by analyzing and cross checking competitors' product activity♦ Maintained professionalism in all business operations and communications, and delivered sales growth via close engagements with leaders of the company's marketing, engineering, sales & content divisions -
Business Development Manager | Strategic Alliance Management, Partner Development, ContractsLawson Software Jan 1997 - Jan 2000New York, Ny, Us♦ Managed key accounts for Microsoft, HP, and Unisys, and achieved progressive success with increase in active software licenses, customer base, and positioning the organization on the global arena♦ Designed and implemented strategic alliances program to onboard and manage company's roster of North American technology & services partners♦ Directed and steered engagements in areas such as sales support, product marketing, industry marketing, marketing communications, software development, and delivery -
Software Product Manager | Product Management, Training, Customer SuccessInsignia Systems, Inc. Jan 1993 - Jan 1997Minneapolis, Mn, Us♦ Managed products from inception to the phase-out in order to maximize business value♦ Provided technical consultation for the management on all major software sales, while assisting with the development of marketing and sales collateral♦ Delivered multi-faceted insights, strategies, and tactics in sales, branding, product management, business analysis, and project management♦ Remained savvy in devising product markets and concepts, and turnaround repositioning of services and products for success
Robert Kelen Education Details
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University Of Warwick - Warwick Business SchoolAccounting And Finance -
University Of California, BerkeleyPolitical Economy Of Industrial Societies
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University Of Kent, Canterbury, EnglandInternational Relations
Frequently Asked Questions about Robert Kelen
What company does Robert Kelen work for?
Robert Kelen works for Aleran Software
What is Robert Kelen's role at the current company?
Robert Kelen's current role is VP of Channels at Aleran Software | Helping midmarket manufacturers push the easy button on B2B sales.
What is Robert Kelen's email address?
Robert Kelen's email address is ro****@****gic.com
What is Robert Kelen's direct phone number?
Robert Kelen's direct phone number is +181536*****
What schools did Robert Kelen attend?
Robert Kelen attended University Of Warwick - Warwick Business School, University Of California, Berkeley, University Of Kent, Canterbury, England.
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