Robert Kernweis Email & Phone Number

Texas, United States

Lead strategic marketing, articulating principal objectives while realigning go-to-market approach, driving growth, and optimizing ROI. As innovation catalyst, develop and execute comprehensive marketing, branding, and external messaging strategy that compellingly tells the story of Aspire’s two distinct brands. Report to CEO.► Conceptualized multi-channel digital and brand marketing strategy that instrumentally contributed to 45% increase in loan unit volume for 2021, constituting a 20-year record for the company.► Sparked 32% sales growth by overhauling CRM contact strategy. New approach slashed loan original expenses 42%. Third party contact strategy garnered a Gold Medal Award at the 2022 Lending Tree Summit.► Lead ecommerce strategy and website redesigns for both TexasLending.com and AspireLending.com, increasing lead acquisition by 25%, while reducing cost per acquisition by 50%.

Frederick, Md, Us

Strategically directed integrated marketing for retail and online channels, conceptualizing innovative approaches as COVID sharply shifted market dynamics. Scope also encompassed Music & Arts and Woodwind Brasswind web sites. Report to the CEO.► Orchestrated digital marketing transformation in the wake of COVID, when the 200+ retail locations nationally closed in less than 30 days.► Formulated online marketing strategy, comprised of email marketing, demand generation, and landing page optimization, to feature Guitar Center’s virtual music instruction and education, sparking 40% online sales channel growth.► Overhauled CRM strategy, contact acquisition and nurture strategy, and internal sales process to drive B2B sales 50%, securing major orders from professional orchestras, college marching bands, and educational districts.

Provide integrated marketing, brand development and digital strategy solutions for small and medium size businesses.► Designated as acting CMO for Dineoutwith.us, defining marketing and communications strategy to launch new social dinning platform serving both restaurants and consumers. ► Integrally supported CEO of Bulbs.com in building customer segmentation and marketing communications strategy to drive LED product sales.

Worcester, Ma, Us

Recruited to drive transformation of the marketing and sales organizations. Reported directly to the CEO and managed P&L. Led organizational culture shift to become more performance-driven and customer- focused. Scope encompassed PR, corporate communications, integrated marketing, and sales strategy. ► Delivered a multi-faceted marketing strategy with new technology solutions, generating record sales growth that positioned company for lucrative acquisition offer.► Championed web site conversion-optimization strategy that drove a 40% increase to online purchases.► Steered full-scale overhaul of the customer engagement and CRM strategy to increase sales rep performance, increasing average annual revenue per sales rep from $630K to $1.2M.

Woonsocket, Ri, Us

Joined company to elevate front store marketing & event strategy across channels, to drive sales and product growth. Defined approach to transform and reposition marketing to serve as genuine partner across the business. Led cross-company planning process to develop CVS brand strategy and managed $45M media budget.► Integrally guided expansion of $2B private label business, by contributing $200M in revenue growth through strategic marketing initiatives that impacted healthcare, beauty, consumables, photoproducts and vaccines.► Increased CVSphoto.com’s annual sales from $25M to $45M, by launching a mobile app, featuring same day order online/pickup in store functionality, expanding the digital photo click-and-mortar opportunity for CVS.► Captured 13 million new loyalty members and over $50M in revenue, by developing innovative digital, social media and PR/influencer strategies to launch the new CVS Beauty Club.

Framingham, Ma, Us

Charged with strategically expanding the Staples brand in the online delivery space. Strategy was to maintain competitive position and increase revenue performance. Innovated new customer development approach that more effectively leveraged digital platforms and telesales personalization to grow customer lifetime value (Staples Business Delivery). Developed programs to enhance multi-channel shopper experience. Managed $49M budget.► Delivered $80M in new revenue and raised customer satisfaction scores 20%, by evolving Staples Preferred Customer Rewards Program into 1st -ever multichannel loyalty program across stores, phone, and web.► Raised profitability 15% for Staples Delivery, while slashing marketing expenses 20%+, by redirecting marketing spend from print to digital.► Achieved $150M with new product category launch in cleaning and breakroom, which remains 1 of Staples’ highest-growth categories.

Master Of Business Administration (M.B.A.), Marketing And Strategy

Bachelor Of Arts (Ba), Economics