Robert Ketchum Email & Phone Number

Cave Creek, Arizona, United States

Cave Creek, Arizona, United States

Irvine, California, United States

Led design, development, sourcing and procurement plus brand management and International sales.► Established an in-House business unit (MAG Apparel Group) designed to support the MAG Corporation’s apparel needs across all of its business units. Full P&L responsibility; built strategic plan and put team in place to execute.► Built annual marketing plan.

Los Alamitos, CA.

Cave Creek, Arizona, United States

✪ Managed 100% sales increase YoY and established EBITDA growth of 200% for a start-up fashion driven, motorcycle inspired apparel company by building policies and procedures from the ground up to ensure profitable growth. ✪ Increased sales revenue from $15M to $27M over 4 years in apparel, protective gear and accessory sales while leading staff of over.

San Diego, California, United States

Responsible for driving $27M in revenue and YOY growth in apparel, protective gear and accessory sales. ► Proposed and executed innovative programs to increase sales worldwide. Collaborated with senior leadership team to define strategic initiatives in new products, new markets, value innovation and corporate evolution.► Led sales effort in launching key.

• Developed and executed the business plan for the motorsports business unit.
• Managed the sales, marketing and product strategies for the business unit with focus on bringing sustainable consumer relevant products to the market which in turn brought SPY profitable sales growth, stronger pricing.
• Directed staff of 35 (including sales representatives).
• Managed business unit P&L and departmental budget to insure financial targets were met.
• Responsible for $750,000 marketing budget.
• Established product development priorities, and coordinated these projects with the R&D and sourcing teams.

• Ultimately helped to increase annual sales in excess of $40 million in 2003.
• Managed marketing team of eight.
• Pioneered dealer development program, meant to improve relationship between THOR and key retailers nationwide.
• Developed and introduced regional marketing representative program to increase focus on THOR brand nationwide.
• Created successful buying incentive programs for retailers.
• Implemented a nationwide POP and merchandising program.

• Increased single store annual sales revenue to $1,000,000+, total annual sales increased to over $3,000,000.
• Managed day to day parts and accessory operations of a multi location motorcycle dealership.
• Coordinated purchasing efforts to achieve maximum discounts from distributors.
• Hired, trained and managed parts and accessory staff.
• Started as parts manager of single store in 1995 and finished as Parts Director of 4 stores across the state of Colorado.
• Organized and managed a successful national and regional motocross racing program with over 40 team members of varying abilities.