Using data & insight to help our clients deliver better customer experiences. Managing a team that develops, executes and analyses split tests for some of Australia's largest sites. Building our own tools like Mojito (for running and analysing split tests), Notes (for capturing VoC data alongside web analytics data) and some other unreleased products. Clients include: ME Bank, Lumo Energy, Menulog, TFE Hotels, Car Advice, Vocus, ABN Group

Building open source tooling to run better, safer and more powerful experiments.

• Perform analysis on clients' web analytics data to help increase sales, leads and revenue.• Implementing analytics tools such as Google Analytics (including Universal Analytics), Snowplow Analytics, customer feedback, heatmapping, split testing and a host of other tools.• Executing split tests with the help of developers or through using JavaScript based testing platforms like Cohorts and Optimizely• Developing a custom platform for running controlled split tests on clients sitesClients include: ME Bank, Lumo Energy, St Vincent de Paul Society, Open Universities Australia

• Team lead for managing Experian’s enterprise-tier analytics and optimisation clients (sectors including banking, legal, retail, energy and classifieds)• Provide actionable recommendations based on data to increase conversions (e.g. based on Google Analytics, Site Catalyst, ClickTale, interviews, usability testing and survey data)• Create wireframes and split test clients’ key pages and landing pages for increased conversions (usability testing and A/B/n and MVT experiments)• Developing Experian’s data and analytics service offeringAchievements• Attributed customer lifetime value to a retail group's initial referring traffic sources• Assisted sales in selling $150,000 worth of projects for Experian’s analytics services within 7 months

• Developing Experian Hitwise’s conversion optimisation service (including innovations to run complex experiments and measure highly specific user behaviour)• Provide analytics & conversion optimisation services to clients (sectors including retail, insurance, hospitality, real estate, banking and energy)• Creating wireframes and testing site changes/offers (usability testing and A/B/n and MVT experiments)• Educating internal stakeholders and the public about conversion optimisation (over mediums such as a public webinar and seminars)Achievements• Awarded Experian Hitwise Search Marketing Team Member of the Year 2011• Increased leads to real estate business by 200.8%• Increased an energy company’s leads by >90% from its PPC landing pages within 12 months of optimisation

• Responsible for developing NBM’s online marketing services• Providing paid search, search engine optimisation and conversion optimisation services to clients• Developing clients and stakeholders reporting and upselling them to a variety of services• Assisting with the development of clients’ wireframes for new site redesignsAchievements• Reduced cost per lead by 50% for a telecommunications reseller in a landing page redesign• Helped a market leading educational institution rank 1st for 7 out of 11 target keywords• Achieved position 1and 2 in Google for a client with the competitive term, “womens shirts”

• Managing online communities and blogs and increasing advertising revenue• Developing and maintaining relationships with advertisers and community moderators• Maintaining the CMSs of the various sites (e.g. vBulletin and WordPress)• Deploying various ad management systems on the sites (e.g. Google AdSense, Open X ad server etc)Achievements• Increased organic search traffic to an online community site by 89% within a 4 month period