Robert Knop Email & Phone Number

Orange County, Ca, Us

The world has changed. Traditional strategies and tactics to acquire prospects, recruits, leads and sales are becoming less and less effective. The good news is that there is a way to be successful in this new digital age: social selling.That's where we come in. We help companies, non-profits and individuals gain and retain new clients using innovation, strategy, digital marketing, advanced analytics and social selling. We custom-tailor revenue-driving sales and marketing programs to achieve your goals while staying true to the brand and vision of the organization.The 5 things that companies hire us for are:1) Social selling/recruiting – launching programs to use individual social media profiles for business purposes to increase meetings and boost sales or accelerate hiring ideal candidates 2) Social media and marketing optimization – enhancing each facet of a company’s program from regulatory (legal, compliance and technology) to best practices socialization and implementation, writing content and measuring ROI3) Marketing strategy – looking at where you are now, where you want to go, and creating an actionable plan to get there4) Training – Interactive training for sales, marketing, social media, supervision or recruiting teams that increases adoption and daily usage of key programs and technologies 5) Sales process – reviewing end-to-end sales processes and optimizing each step to maximize efficiency and bottom-line impact

Microblogger focused on the joys and laughs of a modern day parent. Helps brands amplify their messaging via highly-engaging content and a strong network of energized followers. CLIENT LIST: Google, McDonald's, LinkedIn, MGM Resorts International, KIND snacks, Waze, Edible Arrangements, Rogue Ales, Tile, Splash Wines, Movember, HonestFEATURED in/on: ACCESS Hollywood LIVE, Today, HuffPost Parents, Parents Magazine, Mashable, Scary Mommy, BuzzFeed, Babble, Daddy's Digest, WFLA8 Tampa BayTwitter, Instagram, Facebook: @FatherWithTwins

CoverageNow is life insurance On Demand. At CoverageNow we have applied new technologies in distribution and risk assessment to create the first of its kind on demand life insurance platform. Targeting launch in Q1, 2019 (check out the beta website here: https://www.coveragenow.io). If you would like to learn about how we can help you or your business, ping me.

Consulting is changing, unleashing new opportunities for collaborative, entrepreneurial professionals. We brought together independent consultants, business coaches, and small consulting firms seeking to take their practice to new heights. Each member was personally vetted to ensure they bring the right mix of collaborative spirit, expertise, and professionalism to the community. Members benefitted from a peer referral system for growing their business, educational resources to stay on top of industry trends, and back-office support to help them grow their practice with greater ease.

Newport Beach, Ca, Us

Led strategy, digital marketing, analytics, customer experience, social media, social selling, innovation, process and capabilities evolution for the Life Insurance Division. Ensured marketing efforts were long-term focused, integrated into company’s vision and objectives, drove sales, and delivered the highest possible ROI. Major achievements:• Launched modern marketing organization including customer experience team, lead generation team, social media and social selling team, and marketing analytics group• Exponentially increased sales meetings by launching ground-breaking social selling program, which is still in use today• Improved lead generation for marketing campaigns using predictive modeling • Increased marketing ROI by launching test/learn/optimize approach with end-to-end waterfall analytics framework to compare all digital channels head-to-head, which is still in place today• Led shift of organization from intermediary-centric to customer-centric, including launching a customer experience team and leading division-wide customer segmentation study

Los Angeles, Ca, Us

Originated enterprise social media approach and led go-to-market strategy working in close partnership with C-suite, resulting in company reaching out directly to investor audiences for the first time in 80 years. Led and optimized daily operations of social media channels to support business objectives. Major achievements:• Championed, created the business case for, and oversaw launch of enterprise social media strategy Including Facebook, LinkedIn, YouTube and internal platforms• Increased by 900% Facebook audience in first year of program without advertising• Increased sales by 26% with target audience by launching innovative LinkedIn social selling program• American Funds’ social presences named #7 among financial service companies for investor sentiment and content benefit by Cogent in 2012 (first year of company’s social presences)https://www.marketstrategies.com/assets/pdf/SocialMediaPFI_PressRelease_2012.pdf

Los Angeles, Ca, Us

Identified new opportunities for growth and optimization for B2B online channels (including mobile, social media, SEO/SEM, email, display, advisor website, more), and created end-to-end roadmaps resulting in increased reach and awareness of American Funds.Major Achievements• Defined omni-channel touchpoint plan that significantly increased reach of digital communications leading to development of social media, search and mobile strategies, which is still being implemented today• Created an online brand listening program that kept company informed of current conversations and mitigate risk• Increased by 30% digital campaign performance in first year via user experience enhancements

Charlotte, Nc, Us

Led online B2C mortgage portfolio retention for 6 million customers from strategy to creative to sales implementation to back-end KPI analysis and optimization. Drove revenue growth through lead generation strategies and tactics across all E-Commerce channels (display advertising, email, internal advertising, monthly statements, SEM, SEO, more) to acquire profitable new customers.Major achievements:• Increased by 950% lead generation from MSN, Yahoo and Bankrate display advertising through development of innovative new customer-centric campaigns• Generated an additional $12 million in reoccurring annual net income by launching a new advertising channel• Boosted by 51% net income from portfolio e-mail through ongoing A/B creative, cross-channel and population testing while utilizing statistical models during a time when the housing market declined 25%• Elevated by 84% lead generation from online calculators through testing and optimization• Improved by 20% net income from the Rates section of the company website by restructuring the customer experience and sales workflow

Directed and created online campaigns, user interfaces and advertising for multiple B2C entertainment and retail sites. Generated successful branding, marketing and packaging systems for wide variety of products. Major Achievements:• Improved by 92% advertising revenue from 20+ websites in the company’s network by increasing online form completions, as well as the number of ad placements• Drove redesign of flagship website resulting in an 18% annual revenue increase

Identified new business opportunities, and managed client relationships for Fortune 500 companies as well as fledgling startups. Directed and created corporate branding systems, advertising strategies, packaging plans and user interfaces for multiple accounts simultaneously while maximizing client ROI.Major Achievements:• Successfully launched Budget Rent-A-Car’s EV program in Southern California by using innovative direct mail, multiple location event and advertising campaign• Orchestrated annual redesigns, optimization and telecast promotions of the Grammys’ website • Elevated Yummy, Inc. into the grocery delivery store chain with the highest market share in Los Angeles target market within a year using direct response marketing and advanced audience targeting

Bachelor Of Arts - Ba

Associate Of Arts - Aa