Marketing Communications Expert | Lead Generation Team Emea
Current2020 - presentMedia Advertising & SEA/PPC Expert | Lead Generation Team BRADY EMEA Managing PPC accounts of all EMEA e-commerce platforms with the help of agency & colleagues from US- selection criteria & expectations for suitable agency, international competition to select agency, setup of all accounts, alignement with US/UK templates, optimising campaigns, goal setup, reporting.- tools & applications: Google Adwords, Microsoft Advertising (Bing), Google Analytics, Adobe AnalyticsContinuous management of EMEA Media Advertising2013 - 2020Media Advertising Expert | Lead Generation Team BRADY EMEAManaging all media advertising activities in EMEA region with the help of the selected international media agency- selection process of the suitable media agency- Media planning according to Brady Marketing Campaign Plan, preparation of texts and artwork for placements in various languages across specialised industrial B2B media in EMEA, evaluation of performance (appearance, reach, clicks, visits, visitors)- Lead generation activities in close cooperation with colleagues from SalesContinuous support to CEE Salesteam with local marketing activities & local websites maintenance2011 - 2013Marcom Specialist | Marketing Creative Team BRADY EMEA Literature creation including product data entry and maintenancePrinting & production of brochures, flyers, leaflets in any language neededContinuous support to Local CEE Region - organising events (distributor meeting, sales meetings, seminars and local tradeshows 2005 - 2011Responsible for entire Marketing Communication for CEE Region - local websites & company literature, advertising, direct marketing, trade fairs, events & conferencesLocal support for CRM (SalesForce)Coordination of Brady/Seton Direct Marketing and E-Commerce business in CZ and SK - project management & team leadership, creation of catalog, e-shop, communication tools