Robert Lacroix Email & Phone Number

New York, Ny, Us

Advisor to Healthcare, in vitro Diagnostics (IVD) and Life Science companies; and also to venture capital firms, hedge funds, pension investment boards and strategy consulting firms interested in the Healthcare Market, Next Generation Diagnostics Solutions & Big Data - Artificial Intelligence (AI):• Market Analysis, Business Strategy, Manufacturing & Distribution Strategy, Sales Strategy, Regulatory Assessment & StrategyProponent of personalized healthcare – “80% of objective data in the clinical record is lab test results”.* Big data has been around for decades, properly analyzing and interpreting your data to a relevant demographic is the potential of AI:• Data Analysis, EHR / EMR, Personalized Healthcare, Cash-based PracticesAdvocate to companies on the benefits of incorporating patient-facing "non-clinician" messaging to differentiate their solutions in the global healthcare market where clinical outcomes are the mandatory, base requirement:• Branding, Intellectual Property & Product Development, Website & Ecommerce Solutions, SEO & SMO*Dr. Rodney Forsman from the Mayo Clinic first published in 1996: “the laboratory contributes 80% of the objective data in the clinical record and ‘influences 60-70% of all critical decision making’”.

Past engagements include:Series A Clients: Market and business case analyses – defining the true available market for their solution.Series B Clients: Solution architecture and segmentation analyses – differentiating their solution to use as a competitive barrier in target segments.Series C Clients: Position the client's solution to meet true patient requirements utilized to make their health decisions: Access, Convenience and Knowledge.COVID Clients: Leverage EUA product line extensions to incorporate data analysis that establish real world predicates for “recent” equivalence in later full regulatory submissions.OEM Clients: Instrumentation development / improvement projects across IVD and Life Science segments that include: Chemistry, Immunoassay, Hematology, Coagulation, Blood Gas, Urinalysis, Flow Cytometry, Cytology, Molecular, NGS, HPLC, Blood Banking, Pre-Analytics, POC, RUO, Veterinary.Laboratory Clients: IVD utilization mapping in both Hospital Emergency Department / Outpatient settings, and Cash-based Practices for over 600 assays and 200 specialty "LDT" tests across disease states that include: Allergy, Bone Metabolism, Cardiovascular, Diabetes, DOA/ISD/TDM, Genetics, General Chemistry, Growth, Infectious Disease, Inflammation, Metabolic, Neurology, Oncology, Reproductive, Thyroid, and Veterinary.

• Healthcare, IVD & Life Science Consulting Experience: 9 years• Marketing Management Experience: 5 years • Distributor Management Experience: 2 years• Operations Management Experience: 3 years• Program / Project Management Experience: 7 years• Marketing Experience (Strategic | Global | Brand | Product | Digital | Ecommerce): 11 years• Business Development Experience (US Domestic & International): 4 years • Engineering Experience (Applications & Design): 12 yearsPast client companies include: 454 Life Sciences, 77 Elektronika, AB Sciex, Abbott, Agilent, Alcon Surgical, Alfa Wassermann, Amnis Corporation, Applied Biosystems, ASML, Bain & Company, Baxter, Bayer, Beckman Coulter, Becton Dickinson, bioMérieux, Biomet, Bio-Rad, Biotrove, BioVeris, BIT Analytical Instruments, Boston Scientific, Caliper, Cambridge Consultants, Cardinal Health, Cayenne Medical, Cetac, Cole-Parmer, Constitution Medical, Dade Behring, Dako, Depuy Spine, Diagnostica Stago, Dirui, DPC, ECI Technology, ERBA Diagnostics, Ethicon, Fisher Scientific, Flextronics, Fluidigm, GE Water, Gen-Probe, Gilson, Grifols, Hach, Hitachi, Hologic, Horiba ABX, iCYT, Idexx, Illumina, Instrumentation Laboratory, Invetech, Ion Torrent, Iris Diagnostics, Johnson & Johnson, KMC Systems, Leica Biosystems, Life Technologies, LipoScience, Luminex, McKinsey & Company, Medica, Medtronic, Meridian, Merck, Meso Scale Diagnostics, Millipore, Mindray, MKS Instruments, Molecular Devices, Monsanto, NABsys, Nanosphere, Nimblegen Systems, Nova Biomedical, Novartis, Novo Nordisk, Ortho Clinical Diagnostics, O.I. Analytical, Perkinelmer, Plexus, Qiagen, Radiometer, Roche, Siemens, Sire Analytical, Smith & Nephew, SNIBE, Spark, Stratec, Stryker, Sysmex, Tecan, Terumo, Thermo Scientific, Transasia, URIT, US Surgical, Varian, Vistakon, VWR, Waters, Yabegawa Electric, Zeta Potential Instruments

Forchheim, De

Global Marketing Low- to Mid-volume Laboratory Systems:• Achieved Siemens $1.4 Billion revenue and profit goals for 18,000 legacy Dimension®, Dimension Vista®, ADVIA® Centaur CP and IMMULITE® 1000 instruments globally, with customers' awareness of the upcoming Atellica® portfolio launchGlobal Marketing Integrated Systems:• Evaluated and updated the brand, business strategy and product life cycle management for 12,000 Dimension and Dimension Vista instruments globally, with over $1 Billion in annual revenue; streamlined portfolio from 14 instrument models down to 6 models• Took over previously delayed product launch of Siemens syngo® Lab Inventory Manager, drove launch milestones to completion, and achieved global product launch in 5 months

Northbrook, Illinois, Us

Senior Product Management:• Integrated IDEX’s IVD market messaging across its Eastern Plastics™, Ismatec®, Rheodyne®, Sapphire™ Engineering, Systec® & Upchurch® Scientific product brands, and integrated solutions; chaired IDEX’s IVD Market Analysis Team, and reshaped the IVD strategy from product based to fluid path solution basedProduct Management:• Managed top line revenue and new customer growth at Eastern Plastics; increased customer base by 12% and new part number quotes by 30%

Danbury, Connecticut, Us

Held various Marketing, Business Development and Engineering positions with increasing responsibility at Diba Industries.Marketing Management: • Developed and implemented a new marketing strategy for core IVD Market and expansion into the Scientific Market; created new corporate brand, new Diba & Omnifit websites, and IVD marketing campaignDistribution Management:• Transitioned the Omnifit® chromatography lab ware product line to Diba; consisting of over 800 products and 400 customer accounts in only 6 weeksBusiness Development Management:• Managed - Southern and Central USA & Australia/Singapore; grew territory sales at 31% CAGR from 2006 thru 2009Sales Engineer:• Received Cardinal Healthcare’s 2007 Strategic Partner Award for the development and on-time launch of the AVAmax® PLUS vertebroplasty deviceApplications Engineer:• Invented Diba Industries MicroBarb® Tubing Connector

East Hartford, Ct, Us

Franklin , Ma, Us

Arlington, Virginia, Us

25th Infantry Division7-8 Field ArtilleryRed DragonsHonorable Discharge

Master In Business Administration, International Business & Marketing

Bachelor Of Science, Chemical Engineering

Associate Of Science (A.S.)