Robert Lacroix Email & Phone Number

New York, NY, US

• Advisor to Healthcare, in vitro Diagnostics (IVD) and Life Science companies; and also to venture capital firms, hedge funds, pension investment boards and strategy consulting firms interested in the Healthcare Market.
• Market Analysis, Business Strategy, Manufacturing & Distribution Strategy, Sales Strategy, Regulatory Assessment & StrategyProponent of personalized healthcare – “80% of objective data in the clinical record is lab.
• Data Analysis, EHR / EMR, Personalized Healthcare, Cash-based PracticesAdvocate to companies on the benefits of incorporating patient-facing "non-clinician" messaging to differentiate their solutions in the global.
• Branding, Intellectual Property & Product Development, Website & Ecommerce Solutions, SEO & SMO*Dr. Rodney Forsman from the Mayo Clinic first published in 1996: “the laboratory contributes 80% of the objective data in.

Past engagements include:Series A Clients: Market and business case analyses – defining the true available market for their solution.Series B Clients: Solution architecture and segmentation analyses – differentiating their solution to use as a competitive barrier in target segments.Series C Clients: Position the client's solution to meet true patient.

• Healthcare, IVD & Life Science Consulting Experience: 9 years
• Marketing Management Experience: 5 years
• Distributor Management Experience: 2 years
• Operations Management Experience: 3 years
• Program / Project Management Experience: 7 years
• Marketing Experience (Strategic | Global | Brand | Product | Digital | Ecommerce): 11 years

Forchheim, DE

• Global Marketing Low- to Mid-volume Laboratory Systems:
• Achieved Siemens $1.4 Billion revenue and profit goals for 18,000 legacy Dimension®, Dimension Vista®, ADVIA® Centaur CP and IMMULITE® 1000 instruments globally, with customers' awareness of the upcoming Atellica®.
• Evaluated and updated the brand, business strategy and product life cycle management for 12,000 Dimension and Dimension Vista instruments globally, with over $1 Billion in annual revenue; streamlined portfolio from 14.
• Took over previously delayed product launch of Siemens syngo® Lab Inventory Manager, drove launch milestones to completion, and achieved global product launch in 5 months

Northbrook, Illinois, US

• Senior Product Management:
• Integrated IDEX’s IVD market messaging across its Eastern Plastics™, Ismatec®, Rheodyne®, Sapphire™ Engineering, Systec® & Upchurch® Scientific product brands, and integrated solutions; chaired IDEX’s IVD Market.
• Managed top line revenue and new customer growth at Eastern Plastics; increased customer base by 12% and new part number quotes by 30%

Danbury, Connecticut, US

• Held various Marketing, Business Development and Engineering positions with increasing responsibility at Diba Industries.Marketing Management:
• Developed and implemented a new marketing strategy for core IVD Market and expansion into the Scientific Market; created new corporate brand, new Diba & Omnifit websites, and IVD marketing campaignDistribution.
• Transitioned the Omnifit® chromatography lab ware product line to Diba; consisting of over 800 products and 400 customer accounts in only 6 weeksBusiness Development Management:
• Managed - Southern and Central USA & Australia/Singapore; grew territory sales at 31% CAGR from 2006 thru 2009Sales Engineer:
• Received Cardinal Healthcare’s 2007 Strategic Partner Award for the development and on-time launch of the AVAmax® PLUS vertebroplasty deviceApplications Engineer:
• Invented Diba Industries MicroBarb® Tubing Connector

East Hartford, CT, US

Franklin, MA, US

Arlington, Virginia, US

25th Infantry Division7-8 Field ArtilleryRed DragonsHonorable Discharge

Master In Business Administration, International Business & Marketing

Bachelor Of Science, Chemical Engineering

Associate Of Science (A.S.)