Having started BtL in 2002 with just £10,000 myself and assembled team organically grew the company to £5M turnover with an ebitda of £568K. We were successful in both the corporate and SME space providing a full range of telecoms and cloud IT services. When BtL was formed it was with the then unusual proposition of providing joined up communication and IT services. In 2002 this was rare even amongst multinational providers. I am proud of our very high customer retention rate of 90% plus over the period and that we were able to develop successful careers for so many apprentices and graduates (more than 50). We were particularly strong in the recruitment and publishing sector with notable wins that were retained until the very end. I am happy to say that I remain friends with BtL's 2 biggest customers and many of my former employees. In 2016 we were selected as a launch party for CityFibre for the Thames Valley and successfully met our targets and connected over 400 new name clients to the CityFibre full fibre network. We deployed numerous innovative strategies to secure significant new business and cross sell our portfolio. In 2019 we were approached by Arrow Business Services who acquired a 100% of the share capital of BtL After months of due diligence and negotiation we agreed a cash sell with a 100% of the money up front. We achieved a multiple well above average for the sector. BtL's aim was to serve medium and large organisations with managed ICT services choosing from an extensive array of wholesale relationships with hardware, cloud and Network service providers. We blend these to create a "unique" proposition, supported by great software & support processes to provide a genuine one stop solution.

I was brought in to take care of the UK & Ireland Channel Sales team working through large partners such as NtL, NCC and small influential consultants. I was also responsible for Telephone Account Management for accounts up to a million dollar spend. Key services were international mpls networks and voice VPN's.

I was approached by the MD of a Division of Xerox to undertake the development and expansion of their UK channel business through distribution partners. We successfully recruited 2 major new partners in the UK and Ireland and launched a number of new products to market through the IT channel.

Following the acquisition of Merisel by CHS globally I was promoted to the Role of Systems Divisional Manager in the UK. This was a General management role responsible for Sales, Marketing, Product Management, Purchasing and Finance. In 2 years under my leadership we grew the division from £60M turnover to £125M and at the same time doubled the GM% to 6.4% thus quadrupling the gross margin for the division. During this time we became the fastest growing distributor of IBM servers and APC UPS solutions.

Initially employed as an analyst my skills were soon recognised and a i recruited a team to support my work in turning around the profitability of the company through detailed financial analysis and commercial support to the 200 strong sales team. Fundamental to the business success was redesigning the commission plans and introducing the concept of volume price agreements with the 10000+ customers.

I joined MDNS a subsidiary of cable and wireless as a trainee management accountant but the role soon rapidly changed as we entered the first era of telecommunications outsourcing and I became an integral part of the bid team. Tasked with understanding the numbers on existing costs and proposed solutions and creating compelling business cases for both the customer and MDNS. Key measures were NPV, ROI and sensitivity analysis of the business models. During this period we grew from £10m to £200M turnover.