Rob is a successful strategic marketing and communications professional, experienced business manager, and entrepreneur. His expertise is designing and implementing marketing and communications programs that change minds on ideas and issues and drive people to take action that leads to positive outcomes. He has developed large-scale public education campaigns, and created successful corporate responsibility initiatives and behavior change campaigns. He was one of the chief strategists behind the highly successful “truth” anti-smoking campaign in the U.S.He has provided senior level counsel for clients in a variety of industries and issue areas. Private sector clients have included Merck KGaA, Johnson & Johnson, Merck and Co., Avon, Burger King Corp, Warner Brothers, Capital One and others. Public sector and civil society clients have included Centers for Disease Control and Prevention, Food and Drug Administration, Robert Wood Johnson Foundation, Gordon and Betty Moore Foundation, ASPCA, Ad Council, American Legacy Foundation and departments of health in numerous U.S. states. Rob has worked at both boutique firms and at a large publicly traded firm. He is the author of three research studies -- a public opinion survey and indexing tool for corporate responsibility, a study on nonprofit brand reputation and performance, and an assessment model and study to determine the level of curiosity in individuals and teamsEarlier in his career, Anderson worked as a television reporter and anchor, and press secretary to the Governor of Florida - the late Lawton Chiles.Specialties: marketing and communications campaigns for advocacy, behavior change, product sales, corporate reputation, Corporate responsibility, social impact, entrepreneur, public relations, startups, cause marketing, messaging, media relations, creative concepts, brand & reputation management
Listed skills include Leadership, Crisis Communications, Public Speaking, Message Development, and 37 others.