Rob Anderson

Rob Anderson Email and Phone Number

Global communications & marketing leader | builder of change & teams | social impact | curious | board member | ally @ Boehringer Ingelheim
About Rob Anderson

Rob is a successful strategic marketing and communications professional, experienced business manager, and entrepreneur. His expertise is designing and implementing marketing and communications programs that change minds on ideas and issues and drive people to take action that leads to positive outcomes. He has developed large-scale public education campaigns, and created successful corporate responsibility initiatives and behavior change campaigns. He was one of the chief strategists behind the highly successful “truth” anti-smoking campaign in the U.S.He has provided senior level counsel for clients in a variety of industries and issue areas. Private sector clients have included Merck KGaA, Johnson & Johnson, Merck and Co., Avon, Burger King Corp, Warner Brothers, Capital One and others. Public sector and civil society clients have included Centers for Disease Control and Prevention, Food and Drug Administration, Robert Wood Johnson Foundation, Gordon and Betty Moore Foundation, ASPCA, Ad Council, American Legacy Foundation and departments of health in numerous U.S. states. Rob has worked at both boutique firms and at a large publicly traded firm. He is the author of three research studies -- a public opinion survey and indexing tool for corporate responsibility, a study on nonprofit brand reputation and performance, and an assessment model and study to determine the level of curiosity in individuals and teamsEarlier in his career, Anderson worked as a television reporter and anchor, and press secretary to the Governor of Florida - the late Lawton Chiles.Specialties: marketing and communications campaigns for advocacy, behavior change, product sales, corporate reputation, Corporate responsibility, social impact, entrepreneur, public relations, startups, cause marketing, messaging, media relations, creative concepts, brand & reputation management

Rob Anderson's Current Company Details
Boehringer Ingelheim

Boehringer Ingelheim

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Global communications & marketing leader | builder of change & teams | social impact | curious | board member | ally
Rob Anderson Work Experience Details
  • Boehringer Ingelheim
    Vp, Corporate Affairs (Us) And President, Boehringer Ingelheim Cares Foundation
    Boehringer Ingelheim Jun 2023 - Present
    Ingelheim Am Rhein, Rhineland-Palatinate, De
    Leading a team committed to developing strong engagement opportunities with stakeholders in health policy and regulatory affairs, patient health groups, healthcare professionals and others. Our team is focused on government affairs and public policy, corporate communications, ESG and corporate responsibility, brand and reputation, and communications and engagement programs to support our human pharma, animal health and bio manufacturing businesses. The Boehinger Ingelheim Cares Foundation continues to grow underscoring our commitment to improving health through our patient assistance and product development programs and our community health grants. The team also manages internal communications initiatives to engage our US Boehringer colleagues.
  • U.S. Pharmacopeia
    Vice President, Global Communications
    U.S. Pharmacopeia Jun 2016 - May 2023
    Rockville, Maryland, Us
    Lead strategic marketing and communications programs for USP, a global NGO that develops quality standards and solutions for manufacturers, governments and health professionals to increase access to safe, quality medicines and supplements and foods. Directed global rebrand and repositioning for USP including market research, internal buy-in, strategy development, creative design, messaging and brand activation. Developed and managed comprehensive engagement plan to support USP’s response to COVID-19 to ensure the availability of safe, quality drug treatments and the development and efficient delivery of vaccines in the US and around the world. Multi-platform advertising and public relations campaigns increased the organization’s visibility. USP was featured in more than 80 news articles, including top-tier media outlets including The New York Times, USA Today, Bloomberg, The Wall Street Journal and others. Created brand positioning to link USP standards to building ‘trust’ in medicines, and managed public education initiatives that increased awareness of USP by 20% and increased understanding of USP work by 25%. Focusing on generics medicine access, biologics, patient safety, health innovation and other issues.
  • Jabberu, Llc And Language Planetdc
    President & Founder
    Jabberu, Llc And Language Planetdc Jan 2007 - 2018
    Building a brand promoting the importance of learning languages at a young age, Jabberu provides foreign language classes to children between the ages of 12 months and 10 years old. The company operates 3 learning centers in the Washington D.C. area and teaches in local pre-schools, private and public schools and daycare centers. Readers of Family Magazine have selected its program as the Best Foreign Language Instruction for Children in 2008 and 2009. The company is planning a national expansion.
  • Rabin Martin
    Executive Vice President
    Rabin Martin 2013 - 2016
    New York, New York, Us
    Lead initiatives supporting the clients of Rabin Martin, a strategic consulting firm specializing in healthcare and public health. Current areas of work are both domestic and international and focused on reputation management, corporate responsibility, public private partnerships, thought leadership and executive positioning and communications strategy and planning for both private and public sector clients.
  • Fenton
    Managing Director, New York
    Fenton 2009 - 2012
    New York, Ny, Us
    For more than 25 years, Fenton Communications has produced public relations and marketing campaigns for some of the most important social change movements of our time - from the fall of Apartheid in South Africa to the rise of MoveOn.org. The company has three offices in New York, San Francisco and Washington D.C. staffed by experts in political advocacy, international issues, women's issues, clean tech, the environment, education, public health and the arts.
  • Golinharris
    Executive Vice President
    Golinharris Sep 1996 - Dec 2005
    Chicago, Il, Us
    - Created the agency’s branded practice group, Change, focusing on behavior change and corporate social responsibility and developed the firm’s proprietary approach to corporate citizenship communications- Created the Doing Well By Doing Good annual survey on corporate citizenship and a benchmarking index tool to assess CSR performance- Served as spokesperson/thought leader for the agency on issues related to corporate citizenship/CSR and behavior change – wrote and published by-lined articles, presented at conferences and conducted reporter interviews- Senior CSR counsel: Capital One, Dole Foods, PacifiCare, Nintendo, National Institutes of Health, American Legacy Foundation, Ad Council, Ohio Tobacco Use Prevention Foundation, Dell, State Farm, McDonald’s.- Company shareholder in predecessor firm The Nixon Group, acquired by GolinHarris in 2002. Worked with agency founder on all aspects of the acquisition from initial meetings with GolinHarris senior management to signing of stock purchase agreements and transition of clients and team.- Opened and managed The Nixon Group’s Washington D.C. office.- Developed firm’s social marketing specialty and recruited major national clients such as the American Legacy Foundation and the “truth” anti-smoking campaign. - Created groundbreaking social marketing behavior-change campaigns in youth tobacco prevention recognized by the Centers for Disease Control and Prevention as a “best practice.”- Developed public relations and grassroots promotional components of integrated campaigns – extensive experience collaborating with and managing advertising agencies, interactive firms, research firms and multi-cultural marketing agencies to produce integrated marketing campaigns.- Developed and implemented corporate citizenship / cause marketing campaigns on behalf of corporations such as Burger King.- Started as a Senior Acct Executive in consumer marketing.
  • Media General
    Television News Reporter/Anchor
    Media General 1993 - 1996

Rob Anderson Skills

Leadership Crisis Communications Public Speaking Message Development Brand Development Campaign Plans Media Relations Thought Leadership Strategic Counsel Start Ups Blogging Market Research Corporate Communications Speech Writing Advertising Coalitions Integrated Marketing Strategic Planning Strategic Media Relations Strategy Reputation Management Entrepreneurship Program Management Marketing Social Networking Nonprofits Internal Communications Crisis Management Strategic Communications Counsel Social Media Marketing Public Affairs Management Public Relations Strategic Communications Marketing Communications Brand Management Corporate Social Responsibility Marketing Strategy Behavior Change Influencer Marketing Campaigns

Rob Anderson Education Details

  • Wake Forest University
    Wake Forest University
    Communications
  • Wake Forest University
    Wake Forest University
    Communications

Frequently Asked Questions about Rob Anderson

What company does Rob Anderson work for?

Rob Anderson works for Boehringer Ingelheim

What is Rob Anderson's role at the current company?

Rob Anderson's current role is Global communications & marketing leader | builder of change & teams | social impact | curious | board member | ally.

What is Rob Anderson's email address?

Rob Anderson's email address is ro****@****.gov.uk

What is Rob Anderson's direct phone number?

Rob Anderson's direct phone number is +120236*****

What schools did Rob Anderson attend?

Rob Anderson attended Wake Forest University, Wake Forest University.

What skills is Rob Anderson known for?

Rob Anderson has skills like Leadership, Crisis Communications, Public Speaking, Message Development, Brand Development, Campaign Plans, Media Relations, Thought Leadership, Strategic Counsel, Start Ups, Blogging, Market Research.

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