The Zed Creative is my freelance consulting business where I develop communications, marketing, and content strategies to help brands and businesses align their business goals with building an engaging community of people who love their products and services while increasing brand awareness and sales.I do this by managing social media and relevant digital channels for clients across diverse industries and assisting brands with developing goal-specific marketing and campaigns to achieve brand goals, build community, and establish trust between customers and the brand.I also produce relevant marketing collateral, including graphic posts, creative videos and photos with a focus on brand storytelling in diverse media forms, including photos, videos, and copy, but not limited to these for any digital media channels.

ICDP Ghana is the NGO I volunteer and support that is focused on child development in communities in Ghana. I assisted the organisation transform their traditional operating activites into digital one. I set up Google Workspace for NGOs, organisational domain and other key which has improved productivity and communications within and outside the organisationI assist with the digital and social media campaigns from graphic posts, videos and photos across Facebook, Instagram, Linkedin and Twitter where I share updates on projects and collaborative project the team takes on.I over see the entire digital and IT strategy bringing my skills to ensure that the organisation stays up to date with relevant trends in the industry.

Kempinski Hotel Gold Coast City is a 5 star hospitality brand in the heart of Accra where I supported the makreitng and public relations efforts during and post the COVID 19 pandemic. I developed and implemented COVID-19 era communication and marketing strategies with a focus on digital community building and engagement through a variety of campaigns across social media, tradiotional media and e-mail marketing and B2B marketing efforts.I developed also marketing materials such as photos, graphic designs, and videos for relevant digital channels, from ideation to execution and managed digital channels including Instagram, Facebook, and Twitter, with a focus on consistent and inspirational messaging solutions for the community.I successfully revived email marketing campaigns with monthly offerings, increasing the subscriber base and converting sales.For Public Relations, I created press releases, media pitches as well as media relations to maintain the reputation of the property. I worked on reputation management campaigns, including media stories across several media outlets. Overall I ensured brand communication consistency across all hotel departments and ehanced the digital experiences of prospective clients and businesses.

ThisisAccra, is a city lifestyle and hospitality brand focused on highlighting the city, Accra and offering branding and communications services to hospitality and service based companies. the city focused on experSuccessfully built appropriate proposals in response to client briefs as a team member.In my journey here I devised and implemented digital content and marketing strategies for ThisisAccra's social media and clients, leading to collective growth of over 100,000 followers and produced diverse forms of content (photo, video, graphics, copy) for ThisisAccra and clients' social media.

• Developed and implemented a social media strategy for all brands under Mokobe LLC Create, curated, and manage all published content. (Images, video, written and audio) Defined relevant social media KPIs that align with the business goals of brands under Mokobe LLC. • Managed and oversaw social media content on relevant social media and digital channels. (Facebook, Twitter, Instagram and LinkedIn)• Developed relevant copy and created content and work with relevant professionals on content for respective brands. (Photo, Design, Video, Graphics) • Collaborated with overall Marketing, Sales and Product Development teams under relevant brands on all brand/client needs aspects.• Monitored SEO and user engagement and suggested content optimization.Communicated with industry professionals and influencers via social media to create a strong social network. • Identified threats and opportunities in user-generated content surrounding the clients and brands I worked with. Reported notable threats to appropriate management. • Developed and expanded community and influencer outreach efforts.• Monitored effective benchmarks for measuring the impact of social media campaigns.

•Liaised with IMRB India- Data Analysis Team on project data delivery and analysis to clients on over 70 projects.•Delivered daily server updates with detailed insights into the analytics of running projects.•Managed projects on the project management portal and in-person with clients from the UK, SA and across Africa to ensure timely and appropriate requirements are met.

• Built Quizzes under the Activity/Quiz section of the learning educational platformQknow• Entered Data into the Quiz database and linked the data to the Quiz/Activity Section ofQknow• I debugged the code of the modules I had created.• Modified and implemented new updates for Qknow Activities and Quizzes• www.qknowgh.com