Robert Lasky Email & Phone Number

Westport, Connecticut, United States

AstronetX provides unique data from space-based assets to government, university, research institute, private sector, and independent customers.

Greater New York City Area

BoldlyGo develops space-science missions supported by private and citizen funding to foster engagement in space exploration and discovery.

Partner and advisor to a range of organizations from Fortune 100 to start-ups on business, product, marketing and media strategies; business innovation, operational efficiency; large-scale program management; digital integration; and fundraising, including interim in-house tenures with agencies, holding companies, and non-profits as detailed below.

Greater New York City Area

Launched funding platform for investing in early-stage, disruptive startups in media & entertainment. Initiated MVP-informed pivot from crowdfunding to a VC business model and identified a stronger market interest in content over technology. Recruited by Bloomberg and Opal Group to speak as subject matter expert on media & entertainment investing.Media.

Greater New York City Area

Charged to implement a digitally-centric vision across the group’s portfolio of international companies and new ventures; Led business / financial modeling, due diligence, assessment and analysis of internal startups, joint venture opportunities, and M&A targets; Integrated new digital capabilities and technologies at Prime Access, a then leading.

Spearheaded the agency’s strategic and innovation practice to evolve, grow and expand the company’s client and investment portfolios; improved operations through organizational development and the implementation of real-time health reporting.

Advised on product, marketing, and business model.An iOS and Android based social calendar platform.

Greater New York City Area

Created video MVP for bootstrap startup and won The CMO Club Labs annual award, resulting in initial business development pipeline and securing initial seed funding for a redesign of marketing and product platform.Viosk is a web-based platform designed to create high-definition animated business video in minutes. With Viosk, if you can make a PowerPoint.

Greater New York City Area

Advised on product and pricing strategies.Verifeed provides enterprises with real-time social intelligence and targeted engagement opportunities.

Started digital agency, led to year one profitability and year-over-year growth. Ran strategy, account management, business development, delivery and operations. Developed numerous types of MVPs to rapidly test, learn and refine in-market programs for a roster of globally recognizable companies and brands including Hershey’s, Verizon, Nickelodeon.

Led graduate-level sessions on internet advertising, content and usage, video streaming, and social media marketing in media and entertainmentNew York University, School of Continuing & Professional Studies Department of Design, Digital Arts and Film.

Designed profiling and targeting algorithms, and oversaw development of ad tech platform MVP.ION20 matched individual consumer interest to existing mobile ad network inventory in real time to increase relevancy and raise engagement rates.

Client partner and strategist to a range of world-class companies and brands including Skoal, Trojan, Filippo Berio and Diageo on business, integrated marketing and media strategies.

Led innovation projects, large programs, and PM / UX teams as a full time consultant. Increased profitability of orders through accurate address validation and reduction of order provisioning fallout by 15% through business process improvement/reengineering of web-based ordering systems. Managed multiyear roadmap of platform ($6 billion+ annual revenue).

Managed engagements for financial services clients including CIT, OppenheimerFunds and JPMorgan including marketing strategy, user experience, business analysis and project management.

Ran the Media and Entertainment practice with an annual P&L in excess of $3,000,000 with clients including Universal Music and RCA. Directed media and entertainment, consumer products, financial services, and e-commerce engagements from strategy through implementation.

Founding member of Viacom Interactive Services, a centralized team to provide company brands including Paramount, MTV, VH1, Nickelodeon and Simon & Schuster with strategy, end-to-end development and implementation of digital products and services.

Participant in the planning and implementation of Nickelodeon’s global expansion strategy.

Ba, English

Education record

High School Diploma