Field Manager
- STREET FACTORY x EVOLUTION FRESH
- Managed a mobile, promotional activation to engage Los Angeles communities with a natural soda alternative. Oversaw teams of several brand ambassadors and inventory coordinators to ensure effective guest engagement.
- Maintained travel logs, upkeep, and stock of a food truck, box truck, and refrigerated trailer while driving to/operating activations in Santa Monica, Venice, The Original Farmers Market, Sylmar, Valencia, Pasadena.
- Connected retailers with brand to forge alternative partnerships and distribution avenues including independent restaurant owners, newsstands, boutique grocers, and recreational organizations.
- Composed daily reports for producing team containing detailed breakdowns of overall activation attendance, guest interactions, type of product distributed, environmental conditions, and overall reaction to the product.
- Constructed/deconstructed activation components including truck adornments, roof fixtures, foliage walls for photos, canvas banners, artificial stretches of lawn, a leisure area consisting of furniture, lawn games, and.