Business Development Center Specialist (Online Communities)
I served as a liaison between the dealership and its online customer base through managing online communications. I worked to coordinate internet sales programs with other company sales promotions and advertising to ensure proper alignment with the company's vision and branding. Through applying effective, creative writing and verbal communications skills before, during and after sales presentations, I worked to improve our close ratio by negotiating terms of purchase agreement with client. In an effort to retain customer loyalty, resolved client issues quickly and efficiently. Maintain lead opportunities via CRM database including initial contact, follow-up, warm referrals and cold calls. As a result of my efforts, the close ratio of our department improved, on average, by 100% each month, on a year over year basis. In addition, I became a Member of The Eagles Club for maintaining Top 3 Sales Unit Average, VOC above the regional average and having all certifications complete. In addition, I also served as a Finance Manager and Internet Sales Manager. As a Finance Manager, I labored to adhere to all F&I policies and procedures including all state and federal financing laws/regulations. My sole purpose was to maximize the gross profit of the dealership through presentation of aftermarket products such as Vehicle Service Contracts, GAP & Credit Insurance and other products designed to protect the customer's investment. In addition, develop relationships with lenders in order to negotiate to secure the most competitive interest rates and terms. As a Internet Sales Manager, I managed leads and our team, updated inventory on Dealership website, managed relationships with lead provider representatives, forecasted performance & measured results of team and worked to secure high performing customer satisfaction. As a result of the effort, the following occurred: * Improved department's internet lead close ratio from 6% to 13.22% (national average 7%)