Robert Lerma

Robert Lerma Email and Phone Number

MedTech | Commercialization I Go-to-Market | Disruptive Technology I Surgical Robotics | Oncology | Augmented & Extended Reality | AI & ML Tech |Advanced Imaging & Visualization | MIS Surgery | Women’s Health @ Surgical Theater
Robert Lerma's Location
Los Angeles Metropolitan Area, United States, United States
Robert Lerma's Contact Details
About Robert Lerma

𝐖𝐡𝐞𝐧 𝐟𝐚𝐜𝐞𝐝 𝐰𝐢𝐭𝐡 𝐭𝐨𝐮𝐠𝐡 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬, 𝐭𝐡𝐚𝐭’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐭𝐡𝐫𝐢𝐯𝐞—𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐠𝐫𝐨𝐮𝐧𝐝𝐛𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐌𝐞𝐝𝐓𝐞𝐜𝐡 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐥𝐢𝐟𝐞. I’ve led commercialization, commercial strategy and planning for the most disruptive innovations transforming healthcare.𝐌𝐲 𝐌𝐞𝐝𝐓𝐞𝐜𝐡 passion is driven by a personal health experience leading to a mission to improving patient lives. From 𝐌𝐈𝐒, 𝐒𝐮𝐫𝐠𝐞𝐫𝐲,𝐎𝐧𝐜𝐨𝐥𝐨𝐠𝐲 𝐚𝐧𝐝 𝐒𝐮𝐫𝐠𝐢𝐜𝐚𝐥 𝐑𝐨𝐛𝐨𝐭𝐢𝐜𝐬 𝐭𝐨 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐈𝐦𝐚𝐠𝐢𝐧𝐠 𝐚𝐧𝐝 𝐄𝐱𝐭𝐞𝐧𝐝𝐞𝐝 𝐑𝐞𝐚𝐥𝐢𝐭𝐲, I’m drawn to HealthTech pushing the boundaries of medicine; transforming ideas into global success stories, making a meaningful impact on the lives of patients. 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐏𝐡𝐢𝐥𝐨𝐬𝐨𝐩𝐡𝐲: "Roll up the sleeves", Lead from the front, serve my teams, and push boundaries through adaptability, inclusiveness, emotional intelligence, and decisive action.𝐖𝐇𝐀𝐓 𝐌𝐀𝐊𝐄𝐒 𝐌𝐄 𝐔𝐍𝐈𝐐𝐔𝐄?• A mix of 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐯𝐢𝐬𝐢𝐨𝐧, 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧𝐚𝐥 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 & 𝐆𝐫𝐢𝐭—Calm under pressure. Problem Solver. Results Driven & deeply passionate about innovation that truly makes a difference.𝐖𝐇𝐀𝐓 𝐃𝐑𝐈𝐕𝐄𝐒 𝐌𝐄?• 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐯𝐞 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲: Fast-paced startups gets me excited, creating Go-to-market plans & driving strategies and driving adoption.• 𝐋𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠, 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 & 𝐒𝐜𝐚𝐥𝐢𝐧𝐠: Introducing disruptive or emerging technology & building high performance teams known for speed & agility. Recognized for fostering collaboration, trust, and shared purpose to achieve exceptional results.• 𝐆𝐥𝐨𝐛𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Experience in US, APAC, & EU guiding Growth, P&L, strategy development, commercial scaling in complex healthcare markets, growing pre-commercial, early, mid-stage companies into multi-million dollar revenue leaders.𝐂𝐀𝐑𝐄𝐄𝐑 𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒• 𝐙𝐞𝐫𝐨 𝐭𝐨 𝐌𝐢𝐥𝐥𝐢𝐨𝐧𝐬: Grown revenues from pre-revenue, building startups into ventures with successful exits.• 𝐍𝐞𝐰 𝐌𝐚𝐫𝐤𝐞𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Introduced & Launched new technologies & clinical pathways: 𝐬𝐮𝐫𝐠𝐢𝐜𝐚𝐥, 𝐨𝐧𝐜𝐨𝐥𝐨𝐠𝐲, 𝐫𝐨𝐛𝐨𝐭𝐢𝐜𝐬, 𝐀𝐈-𝐝𝐫𝐢𝐯𝐞𝐧 𝐀𝐑/𝐗𝐑, 𝐚𝐧𝐝 𝐰𝐨𝐦𝐞𝐧’𝐬 𝐡𝐞𝐚𝐥𝐭𝐡.#Digital Surgery #Robotics #AI #Image-Guided Navigation # AR/XR #Radiology #Surgery #Neuro #Cranial #Spine #Head & Neck #Colorectal #Women’s Health #Breast #Pelvic #ChiefCommercialOfficer #VPSales #ChiefRevenueOfficer #ChiefGrowthOfficer

Robert Lerma's Current Company Details
Surgical Theater

Surgical Theater

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MedTech | Commercialization I Go-to-Market | Disruptive Technology I Surgical Robotics | Oncology | Augmented & Extended Reality | AI & ML Tech |Advanced Imaging & Visualization | MIS Surgery | Women’s Health
Robert Lerma Work Experience Details
  • Surgical Theater
    Senior Vice President, Global Commercialization (Neurotech | Ar/Xr Visualization | Robotics)
    Surgical Theater Apr 2021 - Present
    Los Angeles, California, Us
    Surgical Theater integrates military grade surgical AR/VR (XR) technology to redefine medical imaging and visualization capabilities empowering patients and physicians throughout the treatment journey. Surgical Theater’s visualization platform combines & enhances multiple imaging modalities (MRI, CT, CTA, DTI, PET and BOLD) to create a comprehensive, 3D 360-degree fully immersive, virtual reconstruction “fly-through” tour inside a patient’s unique anatomy and pathology.The technology is used in: Neurosurgery, Neuro-Oncology, Lung Oncology, Thoracic surgery, Head/Neck Oncology, Colorectal Surgery, Plastic Surgery, Epilepsy Surgery, Endovascular and Interventional Cardiology.
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  • Medrobotics Corporation
    Managing Director (Oncology, Endoluminal, Surgical Robotics)
    Medrobotics Corporation Jun 2017 - Apr 2021
    Chief Commercial Officer OUS.Leadership of Commercialization, Marketing, Business Development and Operations focused on emerging disruption within Endo-luminal, Natural Orifice, flexible robotic assisted surgery in Colorectal, Interventional Endoscopy, Gastroenterology and Head and Neck Surgery.The Flex® Robotic System is FDA/CE/TGA approved for use in General Surgery, ENT, Colorectal, Gastroenterology, Trans-Vaginal/ Gynecology, Thoracic and Trans-abdominal Surgery.
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  • Medrobotics Corporation
    General Manager
    Medrobotics Corporation Sep 2016 - Jun 2017
    Promoted to Commercialization Leadership role for Marketing, Business Development, Growth Strategy, Sales, Operations, Clinical Engineering, Professional Education within Australasia.Expanded global footprint of flexible robotics into the Asia Pacific region (APAC) starting with Australia and anew Zealand. Developed revenue generation, market development, thought leader strategy. Recruited and developed best in class local talent to build and drive the business.Developed Physician/Surgeon training and education program; Created in country marketing programs and customer service tailored to local needs.
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  • Medrobotics Corporation
    Director Of Sales | Surgical Robotics
    Medrobotics Corporation Jun 2015 - Sep 2016
    Medrobotics Corporation is an early stage, Pre- Revenue start up surgical robotics company with a vision to provide more patients with access to minimally invasive surgery. We manufacture and market the world’s first flexible robot, the Flex® Robotic System, a robotic-assisted platform enabling surgeons with single-site access and advanced visualization of hard-to-reach anatomical locations.The Flex® Robotic System is FDA approved for use ENT, Colorectal, Gastroenterology, Trans-Vaginal/ Gynecology, Thoracic and Trans-abdominal Surgery.
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  • Onrad
    Evp, Global Sales & Business Development | Diagnostic & Interventional Radiology | Tele-Medicine
    Onrad Jun 2014 - Aug 2015
    Phoenix, Arizona, Us
    Chief Commercial leadership role of PE supported Diagnostic Imaging and Radiology company with a unique, hybrid radiology, (SaaS) (MaaS) business model focused on Interventional Radiology, Interventional Oncology (Lung Oncology) partnering with Primary Care practices and radiology. Architect of growth strategy and strategic Go-To-Market plan; Led business development and marketing efforts; Negotiated strategic alliances, acquisitions and partnerships; Re-branding the ONRAD companyLeveraged deep expertise and relationships in Radiology, Interventional Radiology, IGS, Interventional Cardiology and Medical Imaging (CT, MRI,Ultrasound, X-Ray and Breast Imaging) to expand commercialization of ONRAD Radiology. Call points: Hospital CXO level, Hospital Radiology Administration, Imaging Services, Outpatient Imaging Centers, IDTFs' and Radiology Medical groups and Practices.
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  • Champion Healthcare Technologies
    Global Director Of Sales | Interventional Cardiology | Samd
    Champion Healthcare Technologies May 2013 - Jun 2014
    Baltimore, Maryland, Us
    An early stage startup with enabling technologies for Cardiac Cath-Lab, Electrophysiology (EP) Interventional Cardiology, Interventional Radiology, Neurosurgery, CT Angiography, CVOR, Hybrid OR's and Operating Room. Radio Frequency (RFID) and (SaaS) cloud based technology.Led Commercialization, development and execution of go-to-market strategy and marketing for Interventional Cardiology, Interventional Radiology (IR), Hybrid Vascular and Operating Rooms and Electrophysiology (EP) platforms. Created new market entry and product launch; Formulated distribution channel scaling and build-out plan; oversaw business development, management of sales & sales distribution channel. Call Points: Hospital C-suite, Cardiac Cath Lab, CT Angiography, Interventional Radiology, Interventional Oncology, Hybrid Operating Room
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  • Veran Medical Technologies
    Director U.S. Sales | Image Guided Navigation | Interventional Oncology | Interventional Pulmonology
    Veran Medical Technologies Apr 2011 - Mar 2013
    Saint Louis, Mo, Us
    Pre-commercial stage startup Image Guided Navigation and Interventional Oncology; Interventional Thoracic Oncology company.Veran Medical's proprietary 4D technology enables precise Image Guided navigation, identification, targeting & treatment of cancerous lesions using an innovative electromagnetic navigation system that tracks Guidewires, RFA probes and Biospy devices in real time.Leadership and scaling of sales organization; developed and negotiated strategic alliances & sales distribution channels for Image Guided Surgical Navigation System (IGS) used in several specialties: Interventional Radiology, Interventional Oncology, Cardiac Cath-Lab, CT Angiography, Interventional X-ray, Thoracic Oncology, Interventional Pulmonology.Call points: Hospital CEO, CXO; Thoracic Surgeons, Interventional Radiologists, Interventional Pulmonologist, Cardiologist; CT Angiography, Cardiac Cath-Lab, MRI suite, Neuroradiology, Operating Room.
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  • Bd
    Director Of Sales | Breast Oncology| Diagnostic Radiology | Radiation Oncology
    Bd Apr 2009 - Apr 2011
    Franklin Lakes, New Jersey, Us
    SenoRx, a mid-stage medical device startup focused on Oncology in Women’s Health developing Diagnostic Imaging technology, Minimally Invasive Interventional Radiology, Brachytherapy, Biopsy and surgical devices for detection and treatment of breast cancer.Leadership role reporting to CEO. Direct, develop, hire high performing sales organization of direct reports, clinical managers & brachytherapy managers leading to a liquidity event.Successfully managed a full P&L and sales margin KPI. Develop strategic plans to over achieve sales growth and revenue objectives.Call points: Interventional Radiology, Interventional Oncology, MRI, Ultrasound, Stereotactic X-ray, Radiation Oncology, C-Suite, Hospital Administration, Operating Room, General Surgeons, Breast Surgeons, Imaging Centers, Breast Centers.
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  • Allergan
    Director Of U.S. Sales | Women’S Health | Aesthetics | Aesthetic Surgery | Breast Oncology
    Allergan Mar 2005 - Apr 2009
    Dublin, Coolock, Ie
    INAMED (acquired by Allergan). Late stage Women’s Health startup up medical device company developing Breast Implants for Plastic and Onco-Plastic surgery, Aesthetic Surgery and Surgical Obesity devices (Lap-band). Reporting to Chief Commercial Officer; Lead, hire, develop a high performance team of direct Managers.Grew business into a multi-million dollar business while Managing P&L. Successfully navigated turn-around of an under-performing sales organization, budgeting issues and loss of market share. Call points: Plastic Surgeon, Cosmetic Surgeon, Aesthetic Surgeon, Reconstructive Breast Surgeon, Facial Plastic Surgeon, Dermatologist, General Surgeon, OncoPlastic Surgeon.
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  • Cr Bard
    Division Manager | Endovascular | Peripheral Vascular | Interventional Cardiology
    Cr Bard Feb 2004 - Apr 2005
    Murray Hill, New Jersey, Us
    Bard Peripheral Vascular (acquired by BD). Inherited a low performing team and catapulted to Division of the Year selling Vascular Stents, Balloon Catheters, IVC filters, Surgical Grafts and Guidewires to Interventional Cardiologists, CardioVascular Surgeons, Interventional Radiologists, Vascular Surgeons, Endovascular surgeons, for treatment of peripheral & arterial vascular disease. Call points: Interventional Cardiology, Vascular Surgery, Interventional Radiology, Cardiac Cath-Lab, CT suite, CT Angiography, Electrophysiology, Operating Room.
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  • Covidien (Medtronic Minimally Invasive Therapies Group)
    Region Director Of Sales
    Covidien (Medtronic Minimally Invasive Therapies Group) Jan 2002 - Feb 2004
    Fridley, Minnesota, Us
    RadioFrequency(RF) energy, Neurosurgery ultrasonic energy, Radio-surgery, Stereotactic, Image Guided (IGS) Neurosurgery devices, vascular fusion energy based equipment, MIS surgery, Womens Health and surgical devices.Developed, Led, direct, hired, 8 surgical sales reps & 2 independent distributors. Challenged with an under-performing sales team, decreasing sales past three years, 60% attrition rate and significant loss of market share under prior management.Call points: Neurosurgery, Neuro-Spine, Radiation Oncology, General, GYN & Vascular Surgery, Gynecology, Minimally Invasive Surgery, Laparoscopic Surgery, Operating Room
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  • Johnson & Johnson
    Director | Medical Devices | Neurosurgery | Cardiovascular| Women’S Health
    Johnson & Johnson 1993 - 2002
    New Brunswick, Nj, Us
    Rapidly advanced within the company holding multiple positions of increasing management responsibility within several Johnson & Johnson companies: GYNECARE, Ethicon SPD and Johnson & Johnson Medical.Winner: multiple sales & management performance awards. Expertise in: Neurosurgery, Cranial based surgery, Neuro-Spine, Cardiovascular, Cardiac surgery, Vascular, Implants, Biologics, General surgery, ObGyn, Urology, Laparoscopy, Endoscopy, Capital Equipment and Operating Room.
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Robert Lerma Skills

Operating Room Capital Equipment Medical Devices Surgeons Interventional Radiology Vascular Urology Surgery Hospitals Sales Management Neurosurgery Market Development Sales Operations Disposables Product Launch Pulmonology Interventional Cardiology Clinical Research Spine Oncology Ob/gyn General Surgery Orthopedic Ultrasound Cardiac Surgery Capital Equipment Sales Hospital Sales Endoscopy Mri Surgical Device Sales Operating Room Sales Plastic Surgery Surgical Navigation Gynecology Organizational Leadership Training And Development Thoracic Surgery Commercialization Sales Leadership Communication Early Stage Startups Image Guided Surgery Cardiac Cath

Robert Lerma Education Details

  • Ucla
    Ucla
    International Relations And Global Security Studies

Frequently Asked Questions about Robert Lerma

What company does Robert Lerma work for?

Robert Lerma works for Surgical Theater

What is Robert Lerma's role at the current company?

Robert Lerma's current role is MedTech | Commercialization I Go-to-Market | Disruptive Technology I Surgical Robotics | Oncology | Augmented & Extended Reality | AI & ML Tech |Advanced Imaging & Visualization | MIS Surgery | Women’s Health.

What is Robert Lerma's email address?

Robert Lerma's email address is rl****@****ics.com

What is Robert Lerma's direct phone number?

Robert Lerma's direct phone number is +150869*****

What schools did Robert Lerma attend?

Robert Lerma attended Ucla.

What are some of Robert Lerma's interests?

Robert Lerma has interest in Family, People Development, Professional Networking, Children, Gourmet Cooking, Science And Technology, Strategic Planning, Health, Animal Welfare, Sales Management.

What skills is Robert Lerma known for?

Robert Lerma has skills like Operating Room, Capital Equipment, Medical Devices, Surgeons, Interventional Radiology, Vascular, Urology, Surgery, Hospitals, Sales Management, Neurosurgery, Market Development.

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