Robert Li Email & Phone Number

Tsim Sha Tsui, Hong Kong

APAC covers China, Hong Kong, Taiwan, Japan, S Korea, ASEAN, Australia and New Zealand , total 12 affiliates and 14 markets. RHQ in Hong KongKey Area of Responsibility Financial Control aspects of our APAC Affiliates operation including compliance in SOX, Tax and Audit. Establish and maintenance of Corporate Global Accounting Policy and Procedures and maintains governance programs to ensure strong ICOFR and operational excellence.Lead and drive Financial KPIs of working capital… Show more APAC covers China, Hong Kong, Taiwan, Japan, S Korea, ASEAN, Australia and New Zealand , total 12 affiliates and 14 markets. RHQ in Hong KongKey Area of Responsibility Financial Control aspects of our APAC Affiliates operation including compliance in SOX, Tax and Audit. Establish and maintenance of Corporate Global Accounting Policy and Procedures and maintains governance programs to ensure strong ICOFR and operational excellence.Lead and drive Financial KPIs of working capital, systems CoE and partner with Supply Chain in inventory management. Work with GFC and external auditor to ensure proper controls are in place and operate effectively. Drive change and financial transformation under Corporate initiatives. Show less

Hong Kong

Areas of responsibility:Finance, budget & forecast, accounting, tax, internal controls (SOX compliance), supply chain (including demand planning, inventory management, indirect procurement) logistic/distribution (company's own warehouse), order management & shared service, business process & system (SAP) intergration & office admin.

Responsible and oversee Finance, Accounting Shared Services, Tax functions for the Asia operations(China 4 offices, HK, Thailand, Sri Lanka), Regional IT, Logistics and Suppliers compliance. A member of the Asia Leadership Team focusing on strategy and development, business process improvements and lead change projects.Recently being appointed as China Regional Director to oversee the operations of the China offices headquartered in Shenzhen and branches in Shanghai, Qingdao, Dongguan and… Show more Responsible and oversee Finance, Accounting Shared Services, Tax functions for the Asia operations(China 4 offices, HK, Thailand, Sri Lanka), Regional IT, Logistics and Suppliers compliance. A member of the Asia Leadership Team focusing on strategy and development, business process improvements and lead change projects.Recently being appointed as China Regional Director to oversee the operations of the China offices headquartered in Shenzhen and branches in Shanghai, Qingdao, Dongguan and Heshan. Leading the development of China business via our distributors and licensees. Spending ~ 40% of time in China. Show less

Responsible and oversee the financial shared services, financial reporting, tax, financial planning and control of several Asian Pacific markets (South Korea, PRC, HK, Taiwan, ASEAN, India, Australia, New Zealand). Also oversee the order management, Credit and Collections, Cash, Software Maintenance Contracts services for the region.

Had assumed various positions of increasing responsiblility for Disney Consumer products Asia Pac region during the tenure:- 92 to 94: joined as regional internal auditor and then Special Project Manager. Key responsibilities : audit of licensees, deployement of new financial system in Asia, acted as interim Finance Manager, Taiwan and regional financial reporting of forecast, budget and strategic plan. - 94- 96: Senior Finance Manager, Pan China Area. Responsible for the finance of all… Show more Had assumed various positions of increasing responsiblility for Disney Consumer products Asia Pac region during the tenure:- 92 to 94: joined as regional internal auditor and then Special Project Manager. Key responsibilities : audit of licensees, deployement of new financial system in Asia, acted as interim Finance Manager, Taiwan and regional financial reporting of forecast, budget and strategic plan. - 94- 96: Senior Finance Manager, Pan China Area. Responsible for the finance of all 3 markets, forecast, budget and strategic plan preparation. Licencing contracts administration and controls.- 96-98: Country Director Hong Kong. Lead the licnesing business of the territory with full P&L responsibility and to build licensees-retailers relationship, drive marketing events.- 98-99: Regional Director, Finance and IT. Responsible for the Asia Pac (ex-Japan) finance and IT function for the various markets. Dual reporting to the Divisional CFO in US and the Senior VP/GM of Asia Pac. Had full responsibility of the financial management of the different markets. During this time, had heavily involved in the post-restructuring of the business after the 98 Financial Crisis that had affected the Korean, ASEAN markets. The RHQ function was also affected in the regional re-organization. Show less

General management of licensing business of HK market leading marketing, product creative, distribution channel development and full P&L responsibility. Products portfolio including toys & stationeries, apparel & accessories, home furnishings, publications, personal care and packaged food. Over 100 licensees with wholesale value of > US$90Mn.

Conduct regular financial and operation audits of the Company's worldwide operations in North America, Asia, and Europe.

Auditor with the firm's Los Angeles office. Had over 2 years auditing experience of clients in banking, manufacturing, media. Had passed CPA exam in 4/1989 (1st trial) and fulfilled auditing requirement during the time with AY. CPA license was obtained later in the year.

Bsc - Ba, Accounting

graduated in 2.5 years with honor Cum Laude

Executive Development Program