I work at NuggMD helping customers across the country get safe & legal access to medicine. My primary functions include:-Leading our Performance and Growth Marketing efforts.-Guiding our Marketing Technology selection, implementation, and adoption.-Developing and Maintaining a strategic and data driven approach to our marketing functions.-Boosting customer retention and acquisition through continuous funnel and product testing. -Undertaking continuous analysis of competitive environment and consumer trends to shape our content, social, and digital acquisition strategies. -Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. -Working directly with Managers and C-Level to improve Marketing performance and spend.

At Fresh Technology I oversaw all of our marketing practices, strategy, and planning. I also managed product design, all digital marketing campaigns, and all of our sites from content to landing pages, and everything in between. Some core outcomes and responsibilities:KDS• Optimized website and automated purchasing of applications, boosting customer base by 5x• Managed Client relationship with Square and their app marketplace• Resolved negative view of existing applications with sales incentives, streamlined UI, and enhanced support to win-back lost customers.Managed IT • Designed a website and sales assets that increased leads by 200% • Developed an event marketing series to position as community leadersRMBA• Built an e-learning company from scratch (brand, site, backend user management, materials, content, marketing, funnel, sales systems, integrations).• Created a system of A/B Testing, analysis, and iteration that led to profitability.• Designed a content creation system consisting of bloggers, graphic designers, and podcast hosts creating content for multiple brands and platforms.• Developed opt in offers including trial courses, automated webinars, and content that garnered 20k+ emailsTools• Created branding, messaging, website, marketing materials, and sales system for modular application platform.• Oversaw all UI and UX design of web and native applications• Wrote, designed, scripted, and filmed our onboarding videos and documentation• Launched 8 apps and 2 physical products with product specific launch strategies.• Volunteered to oversee a revamp in our Support and Onboarding materials – resulting in ½ call times for support, and reducing support needs by 30%

At Fresh Hospitality I oversaw all of our websites, design, and make sure that our company always looks great - in stores and online.• Oversaw the rebranding of our parent company • Managed the launch of a merchandising funnel and implemented online• Built websites for corporate, restaurant brands and subsidiaries• Improved website submission flow to meet CEO’s vision

At Speakable, I was the lead salesperson - working deals with Gannet and The New york times, advising on sales strategy, and assisting with product design. Marketing Strategy Development - Designed and implemented business model, marketing proforma, and monetization strategy directly with the company’s presidentBrand Marketing - Built brand standards with design and development teams including:logos, names, color palettes, and brand personificationBusiness Development - Designed sales strategy, managed CRM system for all sales efforts,exhibited at national conferences, and built relationships with fortune 500 companiesMarketing Research - Created a research strategy built around customer acquisition interviews andmarket competition analysisContent Marketing - Established SEO and copywriting functions for the company site, blog, andsocial outlets

Marketing Strategy - Designed marketing and brand assets for artists including Allstar Weekend,Hollywood Ending, The Tragic Thrills, and Nothing but ThievesDigital Marketing Management - Coordinated Social and New Media campaigns utilizing Facebookads, Twitter ads, and Google AdwordsMarket Research - Developed and maintained databases for overseas promotional outreach

Social Media Marketing - Utilized foursquare discount program for single location, and wrote thecopy for the brand’s main social platformsStreet Team Marketing - Assisted in building program and managed a team of marketing interns for experiential campaignsSupply Chain Efficiency - Strategically redesigned supply and stocking systems to improveinventory managementHuman Resources - Managed staffing, conflict resolution, and retention for 15+ employees

I played in, toured with, booked, and ran merchandising for my own band through high school and the start of my college career. As I developed relationships with other artists, a designer buddy and I opened up our own agency. We created, at that time, myspace designs & merchandise. I did everything from the designs in Illustrator and Photoshop to the coding of the html to managing print/delivery.