Rob Luria Email & Phone Number

New York City Metropolitan Area

• Responsible for shaping and communicating user experience strategies, design and overall UX vision for key clients: Abbott My FreeStyle Libre®, GSK Benlysta®, Bexsero®, Nucala® and Shingrix® (DTC) brands. Pfizer.
• Lead UX strategy efforts, to understand business goals, user needs, roadmap considerations, and technology guardrails and constraints.
• Provide thought leadership and a strong point of view about potential solutions and the focus of work to be conducted by research and design teams.
• Drive product strategy and keep design execution aligned with the client’s business goals, go-to-market strategy and technology plan.
• Leverage research and combine it with analysis and industry experience to inform design strategy to shape effective user experiences.
• Present strategic design recommendations to clients with clarity and confidence.

New York, New York, United States

• Clients: Amgen Enbrel® (DTC), Rexulti, Sanofi Dupixent® and Nexviazyme (DTC) brands.
• Conduct site audits, develop UX improvement strategies for new business/current clients efforts.
• Develop responsive mobile/desktop UX layouts with functional documentation for creative and development team build kits.

New York, New York, United States

Clients: Amgen Prolia® (DTC), ViiV Healthcare Cabenuva®, Dovato® and Triumeq® (DTC) brands.

New York City Metropolitan Area

Clients: GlaxoSmithKline Trelegy® Ellipta (HCP/DTC) brand.

Cranbury, NJ

• MJH acquired UBM Life Sciences in July 2018
• Responsible for developing, communicating, applying, and enforcing creative and production operational workflow standards
• Lead/Co-lead digital design projects from conception, design, to execution and advocacy
• Oversaw 5 digital design and web production team members, tasked with new product design and production for sold programs

Norwalk, CT

• Design and web production management for UBM Life Science's Animal Care, Healthcare and Pharma Sciences digital brands.
• Digital design management of 27 online periodical publications, targeted to HCP's and their professional communities.
• Oversaw 8 digital design and web production team members, tasked with new product design and production for sold programs.

Stratford, CT

• Digital design of corporate communications, infographics, social media campaigns for Blackhawk, Seahawk®, S-92®, S-97 Raider® and CH-53K® product lines.
• Consulted on usability tests, departmental direction and policy recommendations.

New York City Metropolitan Area

Clients: AIChE, Atlas Growth Partners, Franklin Square Capital Partners, Strategas Research, Technogym, Triloma EIG, USI Insurance.

New York City Metropolitan Area

• Clients: First Service Brands: California Closets, Floor Coverings International, Peerless Clothing: Ralph Lauren, Calvin Klein
• Developed eCommerce website for California Closets franchise network, for purchase and fulfillment of corporate campaign graphics, marketing materials and showroom support materials, serving 500+ franchises throughout.

New York, New York, United States

• DRTV, Direct Mail, Print, Digital Advertising
• Clients: Careerbuilder.com, Cingular Wireless, J.P. Morgan Chase 529 Program, Credit Suisse First Boston, Readers Digest

New York, New York, United States

• DRTV, Direct Mail, Print, Digital Advertising
• Clients: Astra Zeneca, Procter & Gamble, New York Life, J.P. Morgan Chase Consumer Credit Cards, Sprint Business

New York, New York, United States

• DRTV, Direct Mail, Print, Digital Advertising
• Clients: Bell Atlantic Enterprise, Small, Consumer and Online business service units.

Ridgefield Park, New Jersey, United States

• Print,TV, Event Marketing
• Clients: Samsung Consumer electronics, Information systems, Heavy industries