Ayla Networks is a leading smart home cloud platform provider.• Reduced marketing expenses by 75% in three months while increasing lead generation and conversion rates through the adoption of new website and marketing automation tools.• Developed and implemented strategic marketing plans aligned with Ayla’s product roadmap and customer needs, driving business growth and market penetration.• Collaborated with Sales and Engineering to develop and execute multi-channel marketing campaigns, including case studies, presentations, video customer testimonials, and webinars, enhancing brand visibility and customer engagement.• Revitalized the company’s Google Ads presence, reducing ad spend and conversion costs by 90% while improving web traffic and lead generation.• Managed Marketing and SDR resources for email and other outreach activities, generating hundreds of sales-ready leads through advanced behavioral analysis.

Systech is a leading B2B supplier of IoT hardware gateways and software using cellular, Bluetooth, Wi-Fi, and Zigbee.• Initiated a comprehensive product management process, formalizing PRDs, business plans, and pricing models to ensure strong market acceptance and Top 3 market share.• Conducted extensive IoT market and customer research to develop use cases, feature requirements, customer pain-points, and buyer personas, representing their needs to our hardware and software development teams. • Launched three major products, including a new product line, and an IoT SaaS platform.• Product won "Best of Show" at IoT Evolution.• Spoke on thought leadership panels at industry trade shows, such as CES and Mobile World Congress, on current IoT market trends and topical industry issues.• Collaborated with Development and Sales teams to craft technical customer demonstrations, highlighting competitive product benefits to reduce the sales cycle and increase design wins.• Developed engaging marketing collateral, including datasheets, quick start guides, FAQs, blogs, and videos, increasing lead generation by over 50%. I provided the right mix between engineering-speak and product-driven benefits. • Provided training for Sales, and Customer Support.

• Defined, launched, and marketed a semiconductor product family and software library for network security in data centers, achieving the #1 market position. • The company was acquired by Broadcom.

• Led the product team responsible for backup storage applications and removable HDD drives, including the world-famous ZIP drive. • The company was acquired by EMC, now part of Lenovo.