President / Ceo
CurrentChief executive officer of Scriptive - creating a platform to help children learn to love writing, reading, stories, and creativity.
May 2023 - Present
AeroLeads people directory · profile
Bob Wood Email & Phone Number
Development Executive
at
Scriptive LLC
1 work email found
@merkleinc.com
3 phones found area 443 and 571
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Development Executive
Location
Greater Madison Area, United States
Who is Bob Wood? Overview
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Quick answer
Bob Wood is listed as Development Executive at Scriptive LLC, based in Greater Madison Area, United States. AeroLeads shows a work email signal at merkleinc.com, phone signal with area code 443, 571, and a matched LinkedIn profile for Bob Wood.
Bob Wood previously worked as President / CEO at Scriptive Llc and Director - New Product Data Science at J.D. Power. Bob Wood holds Phd, Psychology from Wichita State University.
Company email context
Email format at Scriptive LLC
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{first_initial}{last}@merkleinc.com
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AeroLeads found 1 current-domain work email signal for Bob Wood. Compare company email patterns before reaching out.
Profile bio
About Bob Wood
Bob Wood currently serves as Director of Data Science at Lands' End, leading both data science and data engineering. As VP of Research at Resonate, he lead data science, analytics, and market research for one of the US' leading marketing technology companies. Before coming on board with Resonate, he was a Senior Director in Merkle’s Advanced Methods & Research group. He and his team were involved in numerous projects to support well-known global brands such as MetLife, UnderArmour, Lowe’s, HBO, Samsung, Wells Fargo, Regions, Shire, American Heart Association, and Assurant, to help them market more effectively and more efficiently through consumer insights and the application of advanced marketing analytics to key strategic questions. Before coming to Merkle, Bob served as the Director of Marketing Science for Cox Communications, managing the needs of their entire Central Region. In addition to having 16 years of leadership experience in marketing, research and analytics, Bob has a BS in Math & MS in Applied Math from BYU, MS in Statistics from Wichita State, an executive MBA from the Marriott School of Management, and completed his doctorate at Wichita State University focusing in quantitative and consumer psychology.
Listed skills include Analytics, Market Research, Strategy, Customer Insight, and 46 others.
Current workplace
Bob Wood's current company
Company context helps verify the profile and gives searchers a useful next step.
12 roles · 29 years
Bob Wood work experience
A career timeline built from the work history available for this profile.
Director - New Product Data Science
Current
Nov 2022 - Present
Director - Data Science
Lands' End has been a leading retailer since 1963, currently leading the way in ecommerce and digital & direct marketing. The Data Science and Data Engineering teams work closely together to manage insights, and effective and efficient marketing for the tens of millions currently on the customer rolls. From optimal pricing and promotion levels, to customer lifecycle modeling, to advanced targeting and deep learning-based forecasting, Data Science plays a key role in ensuring Lands' End ongoing and future success.
Jan 2019 - Nov 2022
Vice President - Research
Resonate has built the first Automated Consumer Intelligence Engine to power B2C marketing. The Resonate SaaS software and proprietary data allows marketers to gain deep insights into customers, prospects and consumers in real time, to identify customer segments, define messaging that better connects to consumers, and activate precise audience segments at scale, and to ultimately measure success in reaching the right customers. To accomplish this Resonate has built the largest proprietary understanding of consumers in the US (230+ million consumers across 7,000 attributes) including the richest scaled data available that describes why consumers make decisions – their values, motivations and psychological drivers. To accomplish this Resonate connects traditional market research, big data, data science, advanced analytics and digital media activation in a single integrated artificial intelligence platform.Currently lead data science teams, analytic teams, and market research efforts. The group operates in a big data/Spark environment with over 3 TB of data coming in a day. The team utilizes the best in analytic, consumer psyc and information theory to model, predict, and classify, in addition to detecting anomalies and fraud.
May 2017 - Jan 2019
Senior Director - Advanced Methods & Research
Aug 2015 - May 2017
Senior Director - Consumer Analytics & Insight
Working with clients such as Lowe's, Under Armour, Assurant, LifeLine Screening, Medical Mutual, Protective, MetLife, Samsung, and Region's Bank in the development of consumer decision models and the back-end strategy around optimizing their use - Pricing research and modeling - Client consulting in advanced analytic modeling - Enterprise segmentations - Operational leadership of omni-channel attribution product development
Apr 2013 - Aug 2015
Director - Merkle Analytics
Leadership in analytic product development and off-shore analytic process improvement, management of behavioral analytic products, client consulting
Mar 2012 - Apr 2013
Director Of Marketing Science
Leadership responsibility for marketing sciences, research, and analytics in the Central Region covering Cox systems in Kansas, Arkansas, Nebraska, Iowa, and Idaho.
Aug 2007 - Mar 2012
Director Of Marketing
Web site marketing and analytics, market and pricing research, product marketing, and marketing communications
Jan 2005 - Aug 2007
Director - Strategic Marketing & Communications
Verticore Technologies
Supervisory responsibility for strategic marketing and marketing communications.
1999 - 2004
~5 yrs
Risk Management Analyst / Project Manager
Utilized arbitrage pricing theory to ensure risk balance in market portfolios. Refined and productized data mining technology.
1998 - 1999
~1 yr
Principal
Wood Consulting
Leveraged advanced economic modeling to support risk management of market portfolios
Jun 1996 - Dec 1997
8 education records
Bob Wood education
Phd, Psychology
Wichita State University
Master Of Arts - Ma, Psychology - Human Factors
Wichita State University
Ms, Math - Statistics Track
Wichita State University
Executive Mba, Marketing & Finance
Brigham Young University
Economics
Stanford University
Economics
University Of Rochester
Ms, Applied Math
Brigham Young University
Bs, Mathematics
Brigham Young University
FAQ
Frequently asked questions about Bob Wood
Quick answers generated from the profile data available on this page.
What company does Bob Wood work for?
Bob Wood works for Scriptive LLC.
What is Bob Wood's role at Scriptive LLC?
Bob Wood is listed as Development Executive at Scriptive LLC.
What is Bob Wood's email address?
AeroLeads has found 1 work email signal at @merkleinc.com for Bob Wood at Scriptive LLC.
What is Bob Wood's phone number?
AeroLeads has found 3 phone signal(s) with area code 443, 571 for Bob Wood at Scriptive LLC.
Where is Bob Wood based?
Bob Wood is based in Greater Madison Area, United States while working with Scriptive LLC.
What companies has Bob Wood worked for?
Bob Wood has worked for Scriptive Llc, J.D. Power, Lands' End, Resonate, and Merkle.
How can I contact Bob Wood?
You can use AeroLeads to view verified contact signals for Bob Wood at Scriptive LLC, including work email, phone, and LinkedIn data when available.
What schools did Bob Wood attend?
Bob Wood holds Phd, Psychology from Wichita State University.
What skills is Bob Wood known for?
Bob Wood is listed with skills including Analytics, Market Research, Strategy, Customer Insight, Analysis, Statistics, Leadership, and Management.
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