Bob Wood

Bob Wood Email and Phone Number

Development Executive @ Scriptive LLC
Bob Wood's Location
Greater Madison Area, United States, United States
Bob Wood's Contact Details
About Bob Wood

Bob Wood currently serves as Director of Data Science at Lands' End, leading both data science and data engineering. As VP of Research at Resonate, he lead data science, analytics, and market research for one of the US' leading marketing technology companies. Before coming on board with Resonate, he was a Senior Director in Merkle’s Advanced Methods & Research group. He and his team were involved in numerous projects to support well-known global brands such as MetLife, UnderArmour, Lowe’s, HBO, Samsung, Wells Fargo, Regions, Shire, American Heart Association, and Assurant, to help them market more effectively and more efficiently through consumer insights and the application of advanced marketing analytics to key strategic questions. Before coming to Merkle, Bob served as the Director of Marketing Science for Cox Communications, managing the needs of their entire Central Region. In addition to having 16 years of leadership experience in marketing, research and analytics, Bob has a BS in Math & MS in Applied Math from BYU, MS in Statistics from Wichita State, an executive MBA from the Marriott School of Management, and completed his doctorate at Wichita State University focusing in quantitative and consumer psychology.

Bob Wood's Current Company Details
Scriptive LLC

Scriptive Llc

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Development Executive
Bob Wood Work Experience Details
  • Scriptive Llc
    President / Ceo
    Scriptive Llc May 2023 - Present
    Dodgeville, Wisconsin, Us
    Chief executive officer of Scriptive - creating a platform to help children learn to love writing, reading, stories, and creativity.
  • J.D. Power
    Director - New Product Data Science
    J.D. Power Nov 2022 - Present
    Troy, Mi, Us
  • Lands'​ End
    Director - Data Science
    Lands'​ End Jan 2019 - Nov 2022
    Dodgeville, Wi, Us
    Lands' End has been a leading retailer since 1963, currently leading the way in ecommerce and digital & direct marketing. The Data Science and Data Engineering teams work closely together to manage insights, and effective and efficient marketing for the tens of millions currently on the customer rolls. From optimal pricing and promotion levels, to customer lifecycle modeling, to advanced targeting and deep learning-based forecasting, Data Science plays a key role in ensuring Lands' End ongoing and future success.
  • Resonate
    Vice President - Research
    Resonate May 2017 - Jan 2019
    Reston, Va, Us
    Resonate has built the first Automated Consumer Intelligence Engine to power B2C marketing. The Resonate SaaS software and proprietary data allows marketers to gain deep insights into customers, prospects and consumers in real time, to identify customer segments, define messaging that better connects to consumers, and activate precise audience segments at scale, and to ultimately measure success in reaching the right customers. To accomplish this Resonate has built the largest proprietary understanding of consumers in the US (230+ million consumers across 7,000 attributes) including the richest scaled data available that describes why consumers make decisions – their values, motivations and psychological drivers. To accomplish this Resonate connects traditional market research, big data, data science, advanced analytics and digital media activation in a single integrated artificial intelligence platform.Currently lead data science teams, analytic teams, and market research efforts. The group operates in a big data/Spark environment with over 3 TB of data coming in a day. The team utilizes the best in analytic, consumer psyc and information theory to model, predict, and classify, in addition to detecting anomalies and fraud.
  • Merkle
    Senior Director - Advanced Methods & Research
    Merkle Aug 2015 - May 2017
    Columbia, Md, Us
  • Merkle
    Senior Director - Consumer Analytics & Insight
    Merkle Apr 2013 - Aug 2015
    Columbia, Md, Us
    Working with clients such as Lowe's, Under Armour, Assurant, LifeLine Screening, Medical Mutual, Protective, MetLife, Samsung, and Region's Bank in the development of consumer decision models and the back-end strategy around optimizing their use - Pricing research and modeling - Client consulting in advanced analytic modeling - Enterprise segmentations - Operational leadership of omni-channel attribution product development
  • Merkle
    Director - Merkle Analytics
    Merkle Mar 2012 - Apr 2013
    Columbia, Md, Us
    Leadership in analytic product development and off-shore analytic process improvement, management of behavioral analytic products, client consulting
  • Cox Communications
    Director Of Marketing Science
    Cox Communications Aug 2007 - Mar 2012
    Atlanta, Ga, Us
    Leadership responsibility for marketing sciences, research, and analytics in the Central Region covering Cox systems in Kansas, Arkansas, Nebraska, Iowa, and Idaho.
  • Wing Enterprises
    Director Of Marketing
    Wing Enterprises Jan 2005 - Aug 2007
    Springville, Utah, Us
    Web site marketing and analytics, market and pricing research, product marketing, and marketing communications
  • Verticore Technologies
    Director - Strategic Marketing & Communications
    Verticore Technologies 1999 - 2004
    Supervisory responsibility for strategic marketing and marketing communications.
  • Manning & Napier
    Risk Management Analyst / Project Manager
    Manning & Napier 1998 - 1999
    Fairport, Ny, Us
    Utilized arbitrage pricing theory to ensure risk balance in market portfolios. Refined and productized data mining technology.
  • Wood Consulting
    Principal
    Wood Consulting Jun 1996 - Dec 1997
    Leveraged advanced economic modeling to support risk management of market portfolios

Bob Wood Skills

Analytics Market Research Strategy Customer Insight Analysis Statistics Leadership Management Marketing Research Segmentation Marketing Strategy Statistical Modeling Product Marketing Data Analysis Sas Marketing Analytics Predictive Analytics Competitive Analysis Predictive Modeling Pricing Data Mining Bayesian Statistics Economics Market Analysis Business Intelligence Crm Program Management Marketing Communications Optimization R Logistic Regression Product Development Team Leadership Consumer Insights And Decision Making Consumer Insights Management Consulting Marketing Research Econometrics Competitive Intelligence Spss Survey Design Business Analytics Quantitative Research Quantitative Analytics Web Analytics Customer Analysis Database Marketing Survey Research Data Science

Bob Wood Education Details

  • Wichita State University
    Wichita State University
    Psychology
  • Wichita State University
    Wichita State University
    Psychology - Human Factors
  • Wichita State University
    Wichita State University
    Math - Statistics Track
  • Brigham Young University
    Brigham Young University
    Marketing & Finance
  • Stanford University
    Stanford University
    Economics
  • University Of Rochester
    University Of Rochester
    Economics
  • Brigham Young University
    Brigham Young University
    Applied Math
  • Brigham Young University
    Brigham Young University
    Mathematics

Frequently Asked Questions about Bob Wood

What company does Bob Wood work for?

Bob Wood works for Scriptive Llc

What is Bob Wood's role at the current company?

Bob Wood's current role is Development Executive.

What is Bob Wood's email address?

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What is Bob Wood's direct phone number?

Bob Wood's direct phone number is +144354*****

What schools did Bob Wood attend?

Bob Wood attended Wichita State University, Wichita State University, Wichita State University, Brigham Young University, Stanford University, University Of Rochester, Brigham Young University, Brigham Young University.

What skills is Bob Wood known for?

Bob Wood has skills like Analytics, Market Research, Strategy, Customer Insight, Analysis, Statistics, Leadership, Management, Marketing, Research, Segmentation, Marketing Strategy.

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