As CEO of Denver Beer Co., I drive strategic growth through a balanced focus on mergers and acquisitions, expanding brick-and-mortar taprooms, and strengthening regional distribution networks. My role is centered on building sustainable brand value by leading innovative marketing and sales strategies, enhancing our market presence, and increasing accessibility to Denver Beer Co.’s quality brews.With a strong financial acumen, I oversee initiatives that align our financial performance with our strategic goals, ensuring disciplined growth across retail, hospitality, and distribution channels. I’m committed to driving impactful marketing and branding initiatives that resonate with our audience and amplify our brand in both established and emerging markets.Creating a people-centered, vibrant culture is a priority in my leadership. I cultivate a workplace where innovation, collaboration, and passion for craft beer thrive, empowering our team to contribute meaningfully to Denver Beer Co.’s mission. Through targeted M&A, strategic expansion of our taproom footprint, and focused distribution efforts, I aim to make Denver Beer Co. a leader in the industry, delivering exceptional value to our customers, employees, and shareholders alike.

Shellback Consulting: A Veteran-Owned Full-Service Hospitality ConsultancyAt Shellback Consulting, we’re dedicated to helping restaurant, hospitality, and retail brands unlock their potential and drive growth. As a veteran-owned, full-service consulting firm, we partner with global brands, local businesses, and everything in between to create, improve, and expand operations.With hands-on expertise and a results-driven approach, we guide owners, executives, lenders, and innovators through the unique challenges of the industry. Our team’s real-world experience spans diverse business models and includes strategies focused on profitability and sustainable growth.Our core services include: • Business & Financial Consulting: Sensible, profit-oriented guidance. • Brand Development: Crafting authentic brand voices. • New Concept Development: Launching unique, on-trend concepts. • Operational Excellence: Enhancing efficiency and performance. • Culinary Innovation: Curating memorable and marketable menus. • Retail Merchandising: Engaging, brand-focused retail strategies. • Technology Integration: Leveraging tools to optimize results.From local ventures to large global brands, Shellback Consulting brings expertise, vision, and practical solutions that align with each client’s unique goals.