Rob is the original evangelist for Mixed Reality (AR & VR) using open web standards. He's an invited expert with the W3C, the Khronos group plus the ISO and he's been involved in Mixed Reality research and development for the last 12 years. Rob believes the creation of immersive experiences should be democratized and not just available to those with large budgets and a team of developers. In 2009 he lead the team that launched the world’s first web based AR Content Creation platform (buildAR.com). Now, Rob is the CEO & co-founder of the https://awe.media platform which gives you the power to create, view and share Mixed Reality using your web browser. It makes it easy to add 3D models, animations, event driven information or actions to your creations, all without any coding required. Or you can use our open source awe.js API to add your own custom functionality. All without any app store downloads, installs or updates. And that's just the start....