Event innovators and growth specialists.Our businesses include:Annie Mac Presents Lost & Found - Music festival taking 8500 people a year to the sunny island of Malta.Velio Festival - a brand new 3 day celebration of cycling in Cheshire.Mustard Media - Providing marketing strategies and paid media that generate buzz, align teams, and ultimately sell out events.Business Keeps on Dancing - Revealing the secrets behind success in the music & events industry.

Every event owner wants to sell out tickets. That’s exactly what we do. Providing marketing strategies and paid media that generate buzz, align teams, and ultimately sell out events.As the Managing Director, my role is focused on ensuring the company understands and delivers according to its purpose whilst performing and operating to the levels we expect. I work to ensure our team members develop and grow with us to fulfil their potential. I also work on delivering our flagship services: ‘The Event Marketing Roadmap’ and ‘The Event Growth Hack’ in collaboration with our team our clients to build creative marketing strategies for our clients.We're trusted by festivals events and destinations around the world including: elrow, Afro Nation, Rolling Loud, EDC, The Warehouse Project, Escape to Frieght Island, Lightopia, Yorkshire Wildlife Park, Sony Music, Lovebox, Kendal Calling, Yacht Week, Parklife, AMP Lost & Found, Terminal V, Drumcode, Sonus Festival.

Co-founded Lost & Found festival alongside The Warehouse Project, Sound Channel, Metropolis, 356 Group (Malta), Locket Management.The first edition sold out within 5 days. The event continues to sell out every year.Winner of ‘The Best Overseas Festival’ at The UK Festival Awards 2015.

Connected event industry resources to support those on the Covid19 frontline. Benefited over 177,000 individuals across the North of England at a time of crisis. Assisted over 152 organisations with their Covid19 response. Sourced and distributed over 170k items. Saved charities over £65k in equipment hire, services and goods. Completed 127 varying requests for help completed providing equipment, infrastructure, PPE, sustenance, and services. Provided a lifeline to several organisations. Received donations and contributions from 212 amazing suppliers. Over 139 days were volunteered by our fantastic team.The social media, marketing and PR around the initiative reached over 350k. Highlights: BBC TV & Radio, Channel 5, Andy Burnham, MEN, The Manc, IQ Magazine, Stand Out.

JV with The Warehouse Project launching the first ever electronic music series at Manchester’s Albert Hall, running 3 seasons of afterparties for WHP at South Nightclub & promoting events at most of Manchester top nighttime venues.Artists booked included: Carl Cox, Eats Everything, Ricardo Villalobos, David Rodigan, Annie Mac, Hannah Wants, Redlight, Shy FX, DJ Hype, Toddla T, Mike Skinner, Steve Lawler, Derrick Carter, Âme, Adam Beyer, Scuba, Dense & Pika, Alan Fitzpatrick, Steve Aoki, Yousef, Dusky, Sasha, Ben UFO, Joy Orbison, High Contrast, Duke Dumont, Hot Since 82, Masters at Work, Above & Beyond, DJ EZ, Kurupt FM, Chase & Status, Maribou State, Armand Van Helden, Wutang Clan, Skream, Jackmaster, Andy C, Heidi, Richy Ahmed, MK & more.Brands included: elrow, Drumcode, Circus, Hospitality, ANTS & more.Venues included: Albert Hall (Manchester), Manchester Academy, Gorilla, Sankeys, O2 Ritz, Antwerp Mansion, Manchester Academy, Joshua Brooks, Sound Control, Hidden, The Shipping Forecast (Liverpool), The Faversham (Leeds) & more.

Headed up the marketing & promotions team at The Warehouse Project driving the huge change from traditional marketing to online marketing.Expanded the marketing remit to enable the WHP series to grow from 25 2k capacity Store Street shows per year to a 30+ 5k capacity event series at Victoria Warehouse. Enhanced the marketing offering of Parklife to take the festival from 15k capacity student-focused show to an 80k+ sell out major festival attended by people from all over the UK.Headed up ticketing for both events: fostering and nurturing close relationships with all of the major players within the industry. Oversaw the change of primary ticketing partner twice.

Multi-venue club series taking place in Manchester.Artists booked included: Bicep, SBTRKT, Bookashade, Julio Bashmore, Armand Van Helden, Gui Boratto, M.A.N.D.Y, Maribou State, Scuba, George Fitzgerald, Azari & III, Bondax, Claude Von Stroke & many more.Venues: The Warehouse Project, Sankeys, Attic, The Zoo, Sound Control, South Nightclub, Joshua Brooks, Mint Lounge, Gorilla.Festival Stages: Parklife, Gottwood, Kendal Calling, Manchester Pride, Snowbombing, Hideout.