• Launched the first full-service multi-ethnic advertising agency capable of effectively reaching any population in North America.• 2002 to 2004: Exclusively handled the advertising for DFH Network, Inc. (Turkish Television) and other media outlets/clients.• Created futbol (soccer) and other special program packages for DFH Network, Inc.• Increased the advertising revenue for DFH Network, Inc. from $90,000 a year to $1MM a year in two (2) years.• Produced over one-thousand (1,000) commercials, one-thousand (1,000) voiceovers for in-language (Turkish, Russian, Filipino, Persian, English, Arabic, Armenian, etc) TV and radio in 3 years.• Acquired over 800 clients worldwide and over 400 various ethnic media partners.• Created corporate strategic business direction, and built a full-time staff of 14 employees and 20 regularly utilized subcontractors.• In the 4th Quarter of 2007, Direct Media Advertising was re-launched as DMA: a hybrid music management, advertising and marketing agency with innovative capabilities in reaching consumers through leveraging of influencers throughout the sports and entertainment industry.• DMA builds custom, measurable marketing strategies that increase revenue, with special emphasis on customer involvement.Translate. Create. Activate.

• Initiate strategic business development to expand competencies of marketing and promotions. • Advise Founder and CEO on how to best to manage the development of strategic partnerships with advertisers/sponsors for Smoke Out, Spring Gathering, Rock the Bells and Paid Dues: the largest most established Hip Hop festivals and tours in North America to create new revenue streams while venturing into new market segments. • As one example of many and part of the strategy in building out event sponsorship relations to expanded agency scope of work, in 2007 DMA created "buzz-worthy” marketing support for a Guerilla Union partner SanDisk: SanDisk 8GB MICROSDHC AND M2 CARD by hosting the Sunset Strip Block Party, multi-million dollar launch party. The launch included taking over three of the biggest names on the Sunset Strip: The Viper Room, The Roxy, and the Key Club and hiring some of the biggest names in music: Cut Chemist, Common, and Linkin Park. • To date, DMA has successfully secured over 10 million dollars in sponsorships and strategic partnerships for Guerilla Union from all but not limited to the following partners; SanDisk, Monster Energy, Monster Products, vitaminwater, Coca-Cola, Kingston Technology, Moet Hennessy USA, Sony Ericsson, Sprint Corporation, Boost Mobile, BlackBerry, LRG, Macy's, Rockstar Energy Drink, Capcom, Gillette, SRC Records, Datpiff.com, Loud.com, Scion, Vibe, Heineken, Okayplayer, Universal, Myspace.com, Arnette, HipHopDX, Sprint, Dubcnn, GoTV, Wells Fargo, fye, Mass Appeal, IAmHipHop.com, Undergroundhiphop.com, Wherehouse Music and Movies, URB Magazine, Ballerstatus, and more.

In 1997 DFH Network hired Robert A. Mattison III to help launch, manage and build out the first ever live satellite broadcast direct from Turkey. Aligned with the world's most successful in advertising, broadcast media and leveraging the likes of media giants Ted Turner (American media mogul and philanthropist and founder of the Cable News Network, the first 24-hour cable news channel) along with Dish Network, Direct TV and ABS-CBN (Leading Filipino Network) DFH Network was able to dramatically saturate North America through unparalleled programming. In 2002 with the help of Alinur Velidedeoğlu (DFH founder), one world's most wealthiest individuals and owner of industry leading advertising agency, Saatchi & Saatchi, Direct Media Advertising (Aka DMA) launched as the first full service multiethnic advertising agency in North America. DMA positioned DFH to increase advertising revenue through ethnic media bouqets offered to advertisers. At the time there were only a few ethnic groups targeted by advertisers in the United States, DMA enabled advertisers to reach any ethnic community throughout the globe which created a serious demand for DMA's services.In 2002 DFH Network awarded DMA with a 3-year contract to operate as DFH's exclusive advertising agency and manage all of its marketing. That same year, DMA made history by successfully negotiating the FIFA World Cup games to be broadcasted live on DFH Network. DFH became the exclusive in-language Turkish broadcast, Univision was the exclusive in-language Spanish broadcast and FOX networks held all other broadcast rights of the 2002 World Cup games in North America. DMA went on to triumphantly increase DFH's advertising revenue by over 600% in the first two years.