Robert Bryan

Robert Bryan Email and Phone Number

Sr. Director of Marketing at AdAdapted @ AdAdapted
Detroit, MI, US
Robert Bryan's Location
Grosse Pointe, Michigan, United States, United States
Robert Bryan's Contact Details
About Robert Bryan

I am an energetic and action oriented marketing and general management leader with a proven track record for delivering results, building departments, leading process development, and growing sales. I bring a unique blend of classic CPG brand and business development experience combined with a background in finance, which provides a unique perspective and ability to manage businesses and to build winning teams. Experience working in food and health-related industries including new brand and product launches.Skills include: Brand Marketing, Strategy, Communications, Media, Digital Marketing, PR, Innovation, Consumer Targeting, Industry Research & Consumer Insights, Pricing, Budget, P&L, Agency Management, Sales, Business Development, Promotions, In-store, Merchandising, and Finance

Robert Bryan's Current Company Details
AdAdapted

Adadapted

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Sr. Director of Marketing at AdAdapted
Detroit, MI, US
Website:
adadapted.com
Employees:
109
Robert Bryan Work Experience Details
  • Adadapted
    Adadapted
    Detroit, Mi, Us
  • Adadapted
    Senior Director Of Marketing
    Adadapted Dec 2022 - Present
    Ann Arbor, Michigan, Us
  • Adadapted
    Director Of Corporate & Audience Marketing
    Adadapted Apr 2022 - Dec 2022
    Ann Arbor, Michigan, Us
    Head of corporate marketing strategy, messaging, audience segmentation, and delivery. Included a major messaging and branding update and creation of corporate marketing insights and analytics capabilities.
  • Adadapted
    Director Of Strategy
    Adadapted Feb 2021 - Apr 2022
    Ann Arbor, Michigan, Us
    Head of growth strategy and market positioning.
  • Rouleur Marketing
    Founder & Chief Consultant
    Rouleur Marketing Mar 2020 - Present
    Creating and executing marketing and communications strategies to grow brands and businesses like J&J brands Tylenol & Zyrtec and vitamin & nutraceutical maker Valensa International.
  • Kar'S Nuts
    Vice President Of Marketing
    Kar'S Nuts Jul 2018 - Mar 2020
    Madison Heights, Mi, Us
    Led company and brand marketing strategies and new product development process, team, and execution including innovation and product design, communication, creative development, and media activation.Created and led company capabilities in product marketing, innovation, communications, creative services, eCommerce, direct-to-consumer, insights and analytics, sales support, customer service, consumer services, and R&D. Executive Leadership Team Member
  • Performance Health
    Brand & Category Director
    Performance Health Aug 2016 - Jun 2018
    Warrenville, Illinois, Us
    Led global brand strategy, product, communications, and media for portfolio of brands. Led marketing efforts on hyper-growth retail launch of Biofreeze external pain reliever brand, winning the #1 and #2 sku positions and #4 share position in the category in the first year. Established consumer communications team and process and optimized new product development process. Led new product introduction ranked as #2 most successful launch of 2017 by IRI.
  • Nestlé
    Marketing Manager
    Nestlé Feb 2016 - Aug 2016
    Vevey, Ch
    Managed California Pizza Kitchen Frozen Pizza brand; developed and executed brand strategy; including positioning, product development, communications, packaging, budget, P&L, cross-functional team.
  • Nestlé
    Marketing Manager - Communications
    Nestlé Feb 2014 - Jan 2016
    Vevey, Ch
    Led and developed marketing strategy, positioning, media, budget and consumer communications including TV, Digital, Shopper, Promotions, PR, Packaging, Research, 10 agency/vendor relationships and team of associates.
  • Nestlé
    Marketing Manager - Product
    Nestlé Mar 2012 - Jan 2014
    Vevey, Ch
    Managed all product related activities for the Hot Pockets brand franchise including development and execution of all product and pack innovation and renovation strategies and reformulations. Led a team of two marketing associates and 30+ cross-functional team members to achieve brand and company sales and profit goals.
  • Nestlé
    Manager - Customer Development
    Nestlé Sep 2009 - Mar 2012
    Vevey, Ch
    Sales training rotation.Managed National Sales Strategy for Toll House Baking Business.Led initiatives to drive sales and improve brand's relationship with field sales and retailers while achieving volume objectives.
  • Nestlé
    Associate Marketing Manager
    Nestlé Jun 2006 - Sep 2009
    Vevey, Ch
    Toll House Cookie Dough (2008 - 2009)Lean Cuisine (2006 - 2007)
  • Cambridge Trust Company
    Investment Associate & Head Equity Trader
    Cambridge Trust Company Jul 2001 - Jun 2004
    Boston, Massachusetts, Us
    General Management & Finance

Robert Bryan Skills

Cross Functional Team Leadership Marketing Marketing Strategy Competitive Analysis Management Brand Management Sales Market Research Consumer Products Trade Marketing Shopper Marketing Marketing Management Brand Equity Strategy Fmcg P&l Management Integrated Marketing Retail Marketing Research Product Marketing Leadership Strategic Planning Business Strategy

Robert Bryan Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Mba
  • Middlebury College
    Middlebury College
    Economics
  • Columbus Academy
    Columbus Academy

Frequently Asked Questions about Robert Bryan

What company does Robert Bryan work for?

Robert Bryan works for Adadapted

What is Robert Bryan's role at the current company?

Robert Bryan's current role is Sr. Director of Marketing at AdAdapted.

What is Robert Bryan's email address?

Robert Bryan's email address is ro****@****ail.com

What is Robert Bryan's direct phone number?

Robert Bryan's direct phone number is +412192*****

What schools did Robert Bryan attend?

Robert Bryan attended University Of Michigan - Stephen M. Ross School Of Business, Middlebury College, Columbus Academy.

What skills is Robert Bryan known for?

Robert Bryan has skills like Cross Functional Team Leadership, Marketing, Marketing Strategy, Competitive Analysis, Management, Brand Management, Sales, Market Research, Consumer Products, Trade Marketing, Shopper Marketing, Marketing Management.

Who are Robert Bryan's colleagues?

Robert Bryan's colleagues are Piotr Morawski, Venky Eshwar, Popa George, 何晨斐, Tim Stevens, Jacob Smith, Marty Tungate.

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