Robert Mccune Email & Phone Number

Leiden, Nl

Pharming Group N.V. (Euronext Amsterdam: PHARM/Nasdaq: PHAR) is a global biopharmaceutical company dedicated to transforming the lives of patients with rare, debilitating, and life-threatening diseases.• Lead brand team across patient and HCP strategies and touchpoints. • Partner with senior management to develop annual business strategies and tactics to support flagship product. • Align cross-functional teams around key HCP and consumer insights, helping the team meet/exceed all performance metrics for RUCONEST.

Leiden, Nl

• Led patient marketing strategy for flagship brand RUCONEST, leveraging brand’s core strengths to help grow sales.• Refreshed messaging to highlight product attributes and engage community across advocacy continuum (social, CRM, speaker programs).• Partnered with HAEA patient organization to uncover new opportunities for patient advocacy and marketing.

It

Kedrion Biopharma is an international company specialized in the collection and fractionation of blood plasma for use in the treatment of patients suffering from rare diseases, such as hemophilia and immune deficiencies. Led Gammaked™ brand and the development of the brand plan, strategy, and tactics. Other responsibilities included:• Devised and deployed actionable brand plans, strategies, and tactics for HCPs, payers, and consumers.• Developed campaigns, core messaging, and sales integration/execution for flagship brand GAMMAKED.• Pioneered and executed ALBUKED brand innovations, accelerating sales 30% within 2 years of acquisition.• Spearheaded all pre-commercialization initiatives for KIG10, the company’s first global brand.• Influenced C-suite leadership and business development team, offering data-driven decision support while securing key acquisition in 2021.• Coached team to maintain positive client relationships and surpass targets across functions (medical, commercial, & regulatory affairs; R&D; quality assurance; and global marketing).• Served as representative to Plasma Protein Therapeutics Association, shaping critical decisions regarding plasma-derived therapy promotion.• Selected as U.S. representative to serve in Kedrion’s Management Development Program in 2020.

Scottsdale, Az, Us

As a premier consulting firm in the biopharmaceutical sector, Delta Point has a proven history of success that includes significant commercial contributions to 8 of the top 12 selling pharmaceutical and biotechnology brands on the market today. Organizations seek Delta Point’s expertise when launching or promoting brands in highly competitive markets in which product differentiation and sales force execution are crucial. Delta Point leverages its deep commercial experience to recommend specific commercial strategies and brand language/messaging to drive customer engagement and deliver breakthrough results. As a true partner in the commercial excellence equation, Delta Point provides value-driving insights and recommendations that elevate brand performance while offering comprehensive sales training initiatives to improve selling and coaching effectiveness. While at Delta Point, I served in the following capacities:• Consulted with 20+ major pharma companies across therapeutic domains to align brand strategies with strategic priorities.• Partnered with sales leadership and marketing directors in 4/5 of the largest pharma firms to launch and revitalize 30 brands.• Orchestrated development of promotional resources, sales training, and strategic messaging to maximize brand performance.• Led business development efforts with a focus on biotechnology, specialty pharmaceutical, and medical devices to engineer sales excellence.

Scottsdale, Az, Us

• Developed business plans, white papers, and corporate communications to support executive vision and cultivate buy-in for change management.• Facilitated customized training sessions for sales specialists, first-line managers, commercial training & development, and senior executives.

Tokyo, Jp

• Designed and implemented curriculum to support ongoing professional development of first-line sales managers and sales representatives.• Identified, constructed, and executed organizational core courses for all sales leaders, field sales force, and managed markets (>3000 employees).• Created the naming, branding, and resources for sales & managed markets leadership development program (>500 employees).

Tokyo, Jp

• Implemented key strategies and tactics for the district to maximize sales and profits for a portfolio of products in core therapeutic areas of diabetes, gastroenterology, and gout. • Attained Actos goals >100% for three years (2005–2007); ranked top 20% in the nation for 6 consecutive years.• Led 12 sales representatives to surpass performance objectives by building an engaged team of peers. • Contributed to Marketing Advisory Panel (MAP) in 2004 & 2005 to develop Actos brand team and implement new promotional resources.• Selected to serve as sole, inaugural District Manager (DM) Trainer for field faculty in Chesapeake territory.• Served on board in 2006 & 2007 to train >130 new and incumbent DMs.

Tokyo, Jp

• Created promotional materials (sales aids, premium items, patient education, and reprints) for all field sales staff (>2500).• Evaluated and produced life-cycle management activities for Actos brand, generating curricula for key opinion leaders (KOLs).• Contributed to annual brand planning/budgeting process covering $2M.

Tokyo, Jp

• Successfully launched and promoted Actos product suite for institutional sales and office-based healthcare professionals.• Selected for regional and district leadership roles as District Trainer and District T-Rxpert.• Class Advisor: Recruited to lead 2-week training program for new sales representatives, covering disease states, products, and marketplaces.• Received Takeda’s Cresset Guild Award and ranked top 5% of field sales force in 2000; Received Regional Takeda-Lilly Alliance Award based on strong teamwork and partnering in 2000.

Masters In Business Administration

Bs, Biochemistry