Robert Mcdaniel Email & Phone Number

Extensive marketing, communications, branding and customer research experience, including:•MARKETING PROGRAM & PROJECT MANAGEMENT: Strong background planning and delivering go-to-market strategies and roadmaps for product portfolios. Skilled at working across marketing, product and acquisition/lifecycle channel teams to communicate customer insights, as well as to identify, prioritize and collaborate on potential opportunities, risks and ROI of marketing plans.•MARKETING TEAM LEADERSHIP: 15+ years ground-up experience building, leading and supporting data-driven teams and meaningful employee engagement. Effective cross-team collaborator, supporting marketing, product, data, tech, and sales groups. •GO-TO-MARKET DRIVER AND FACILITATOR: Adept at strategizing and operationalizing go-to-market strategies for product portfolios. Experience establishing, communicating, and implementing new tools, methods and best practices to empower x-functional teams.•DATA-DRIVEN ANALYTICS: Deep expertise collecting, consolidating and mining data for insights and opportunities. Well-versed in using various tools and sources to operationalize dashboards and reports to aid forecasting, planning and decision-making. Deep expertise in market and competitive research and tools.•PARTNER MANAGEMENT:Hands-on work with partners and partner-relationships of all sizes, facilitating partner strategy planning, campaign and asset development, launch, partner and customer onboarding as well as customer journey and customer experience evaluation.•CAMPAIGN AND DIGITAL CREATIVE MANAGEMENT:Extensive experience leading in-house campaign and creative teams as well as leading creative agency partnerships in order to strategically craft branding, launch and growth initiatives as well as experiential marketing. Proven track record of delivering conceptual design, storytelling, and critical thinking that spans the entire design experience, across product, site, marketing and communications.

Listed skills include E Commerce, Product Marketing, Online Marketing, Multi Channel Marketing, and 42 others.