Leading the digital marketing and performance analytics product team for LeadVenture, a SaaS digital marketing services company with over 50,000 dealership and 1,300 OEM customers across 13 verticals including powersports, marine, RV, pre-owned auto, trailer, outdoor power equipment, and tire and wheel. Product portfolio includes SEO, digital advertising (SEM, display, paid social media, online video, OTT, behavioral, retargeting/remarketing, geofencing), reputation management, social media posting, and email marketing.

Amazon Ads/Video Advertising; Data-driven environment where utilizing data to make strategic product decisions around machine learning ranking and bidding solutions for Streaming TV (STV) video advertising products, using machine learning to increase addressability of STV supply, and building STV supply-side forecasting, pacing, and yield optimization solutions● Owned the product vision and definition for federated STV supply forecasting.● Created and owned the strategy for defining audiences from 1st-party STV engagement signals and making them targetable segments for advertiser campaigns.

Led the advertising product teams of 19 for Kelley Blue Book and AutoTrader with a focus on evolving the advertising business strategy from being an endemic media-buying source to being a marketing partner to our clients. Transitioned the advertising product teams to be data-driven, utilizing data to make strategic product decisions● Defined the strategy to go-to-market as a marketing partner, setting the product vision and roadmap to focus on scalable content marketing solutions.● Increased value by up to 30% for Facebook, YouTube, and Advanced TV campaigns through enhanced audience targeting capabilities and content marketing offerings.● Integrated proprietary data science derived consumer insights from Cox Automotive big data sets into campaign targeting and creative messaging, and landing page optimization which resulted in up to 100% increase in click-through rates and 10X post-click engagements in A/B tests.

Led product vision & strategy centered on data-driven decision making with a focus on using data science to create and refine audience insights and machine learning optimization algorithms for user acquisition/media buying and advertiser campaign performance optimization● Increased EBITDA by 35% and user lifetime value by 25% (for 800k+ DAU) by building robust audience segmentation based on proprietary data and which fed into machine learning optimization algorithms to optimize media buying/user acquisition from SEM and paid social ads for our browser extensions.● 2X increase in revenue from video advertisements due to new optimization algorithms.● Spearheaded investments in data science and diversification resulting in an acquisition of a Demand Side Platform (DSP) with natural language processing and artificial intelligence for advanced audience identification and segmentation.

Led data-driven product vision & strategy with a focus on using data signals to improve Advertiser ROI by enhancing audience segmentation and targeting● Achieved 47% revenue growth year over year from 2010 to 2011 and 194% revenue growth year over year from 2011 to 2012 by launching and scaling ad products.● Scaled production environment with cloud based infrastructure supporting 3B+ queries per day.

Led strategic design and production of local online advertising solutions for the largest publisher of weekly newspapers in the US including launching a 0 to 1 daily deal solution and discovering product-market fit● Grew revenue by 30% for an existing web product by Increasing traffic and click through rates.● Designed and launched a daily deal solution (Voice Daily Deals) resulting in $1M in new revenue in Q4 2010 and projected $11M in 2011.

Product and operational leadership with a focus on scaling existing advertising products by using data-driven insights and optimization algorithms● Added over $18M top-line revenue per year by launching and scaling ad products.● Hired and managed an operations and product development team of 15 members, including virtual resources in the US and India.

Product and technology consulting in the areas of digital marketing and rapid prototyping.

6-month contract - Managed project tracking and earned value metrics, staffing process, product delivery, and knowledge retention for a $50+M web development project utilizing Java and XML.

Oversaw operations, product management, and human resources for mobile start-up focusing on geographic location-based applications for wireless devices.

Established and grew the technology services portion of this digital marketing agency, which historically had been focused primarily on creative/design services. Clients were primarily Fortune 500 companies, including Akamai, Midway, Sony Computer Entertainment of America, Energizer, Disney and Mitsubishi.

Launched a new intranet website product for R&D group, which was used to secure additional projects and funding from other divisions within the company. Also worked with the engineering group to define usable products out of emerging technologies being developed.

Led technical operations for the graphical chat/virtual world product. Assisted in the design and development of the core technology into a marketable product.