Rob Mcelroy Email & Phone Number

Portland, Or, Us

Remote, Us

Remote, Us

St. Louis, Mo, Us

I lead the NAZ MarTech team (~60 people) which is responsible standing up AB's loyalty program, refreshing and modernizing our suite of websites, CRM strategy and activation, data automation and BI, as well as consumer data stewardship.

Leuven, Be

I lead a team of both technical and commercially minded colleagues to ensure our consumer data facilitates meaningful consumer interaction - from our architecture to digital product design. To achieve this, close collaboration is required with both business partners and internal tech/dev teams.

Leuven, Be

I led strategic projects focused on driving digital capability growth in the Commercial area at Budweiser APAC including B2B and point of sale systems.

Leuven, Be

As the Senior Insights Manager in the Innovation team, I led ABI Australia's effort to modernize our insights capabilities by spearheading the effort to create a suite of agency partners and internal capabilities that reduced both the cost and time needed to generate consumer-centric insights. This included the entire portfolio of brands. In addition to external facing projects I also increased the insights capability of our marketing team by 600%.

Leuven, Be

"Our Global MBA Program is a 1 year high potential leadership program that hires MBAs into a specific business area with the long-term potential to move cross-functionally and geographically throughout your career with us."

Leuven, Be

I worked on the new product development pipeline with the stated goal being to bring ideas to market 4-6 weeks faster.

Cincinnati, Oh, Us

I identified and managed new footwear projects 2-6 years out from current time. Innovation at totes>>Isotoner primarily consists of understanding the Isotoner brand, the capabilities of current vendors, and capabilities needed. I took knowledge gained from industry trends to forecast future needs then work with the factories to both create prototypes and prepare production lines for new technologies or materials. My scope was from customer to factory.I work on many projects concurrently with the overarching goal of making the Isotoner brand healthier both with regard to internal margins and delivery. I work to load the new product pipeline for the next 2-6 years with new technologies for our line. This means I have to be flexible when understanding how to implement new technologies on a factory level. Learning and applying ideas from various industries is at the core of what I do so I need to be constantly researching and talking to our overseas partners.

Cincinnati, Oh, Us

Manager of the global supply chain for recently acquired footwear brands, each in need of a unique action plan to address systemic issues. I created short and long-term business development strategies both brands I managed. Acorn had the unique problem of being single-sourced. This meant my primary goal was to create a more favorable, relationship-based sourcing strategy that could be maintained long-term. I restructured the existing supply base and through negotiations focused on terms more agreeable to each brands'​ needs including lower MOQs, revised payment terms, more efficient raw material upkeep, and a revised internal buying strategy geared toward avoiding capacity issues at our vendors. For non-branded companies inefficiencies in the vendor's pricing structure and internal lead-time issues were corrected. I worked with our national and international teams in four offices and three countries to execute this plan.

As the owner of Cross Bridge Trading I worked with a Chinese partner to identify raw coffee bean suppliers and find customers in the US. I also consulted for small, US-based companies in the machining and foodstuff (beer) industries to help maintain their foreign relationships. This included contract negotiations, quality inspections, and production monitoring. By the end of our relationship quality issues had been remedied and the renewed contract included more favorable shipping terms.

Cincinnati, Oh, Us

General Manager for Asian operations. I oversaw POs coming into the factories, raw material prices, quality, and a team of 15 employees across China including managing the office in Shanghai. I made weekly trips to our vendors to oversee discuss pricing and quality questions, oversee in-process production, and discuss forecasts for future orders. I also used this time to touch base with our employees, who were stationed at our vendors' facilities.

I used my time at the Department of Education as a means to learn written and spoken Mandarin Chinese with the ultimate goal of doing business in China. As Head Teacher I prepared Chinese students to take the SAT and the ACT in the United States. I was responsible for creating a curriculum to help Chinese students take and pass various college entrance exams.

Master Of Business Administration - Mba

Bachelor Of Fine Arts (B.F.A.), English Language And Literature/Letters