Leading the international marketing team overseeing field and growth activities across APAC, LATAM & EMEA. My role involves strategic collaboration with cross-functional teams to drive initiatives that generate pipeline and market awareness. By aligning marketing strategies with Deel's organisational & local sales goals, I ensure my team’s efforts significantly contribute to Deel’s overall success and expansion.Deel is the all-in-one payroll and HR platform for global teams. It helps companies simplify every aspect of managing a workforce, from onboarding, compliance and performance management, to global payroll, HRIS and immigration support. Deel works for independent contractors and full-time employees in more than 150 countries, compliantly.

A member of the global & Irish leadership teams with responsible for the global marketing team and strategy for CalypsoAI. During my time my core mission was to build and grow a full-stack marketing organisation that drives growth through creative marketing programs. I held responsibility for the entire marketing strategy, including both brand (awareness campaigns, creative ideas, and image-building) and growth (SEO/SEM initiatives, landing pages optimizations, product creation, traffic/user acquisition, and other growth-related initiatives) strategy.I built and implemented a comprehensive multi-year strategy for market-specific growth goals. Leading a growing team of diverse marketers with the ambition to make a significant impact and drive business growth through customer-first creative initiatives.-Overall responsibility for designing, implementing and monitoring effective marketing strategies aligned with CalypsoAI's solution, company goals, and brand objectives. -Sitting at the executive and board levels, and working with founders and the broader leadership team to set and execute short- and long-term marketing and wider business plans.- Developed and grew acquisition & customer (ABM) programs/campaigns across multiple channels to bring more awareness and leads to CalypsoAI.- Created and led the channel marketing strategy as well as key tactics.- Owned the global PR strategy and management of PR agencies, including rapid response and thought leadership content creation.- Full responsible for pipeline generation. Converting prospects to customers and from customers to evangelists

Responsible for International Growth Marketing strategy and enablement across EMEA, LATAM & APAC, including customer lifecycle / growth and acquisition / demand generation activities / digital marketing for LinkedIn's largest business line, Talent Solutions (comprising of Hire, Learning and Engagement solutions).Contributing to growing the business Internationally, extending LinkedIn Talent Solution into new and existing markets. With full responsibility for developing cross-channel programs to drive product adoption and customer value. - Developed and owned the end-to-end EMEA, LATAM & APAC growth marketing strategies and programs; while activating and adapting other global plans and strategies in a nuanced and local way.- Owned the international strategy, bringing together a diverse team (1st & 2nd line managers) spread across different cities around the globe. - Building strong relationships with HQ teams and ensuring solid connections with other regional marketing and leadership teams. - Created, socialised, and embedded key processes for ways of working to ensure the efficiency of global and international teams; while creating accountability and solid communication processes. - The key representative of international at the global leadership table, increasing visibility, collaboration, and championing the needs of our local customers.

Responsible for the Product Marketing function within LinkedIn's largest business line, Talent Solutions, in LinkedIn's fastest-growing regions, EMEA & LATAM. Diagnosing opportunities across the full business model, engineering a growth strategy and leading fast-paced execution. • Promoted to Director, and third promotion within five years. • April 2021, took on further responsibility for LinkedIn’s Talent, Learning and Engagement Solutions. Growing the portfolio of go-to-market into new product lines and customers.• Designed and built a new team of product marketing professionals for the EMEA & LATAM regions, from strategy to hiring and growing. • In these high-growth markets, I own the definition and management of the comprehensive regional go-to-market strategy and planning, including messaging, sales enablement, and partner materials. • Member of the EMEA & LATAM Marketing Leadership team; leading across the marketing spectrum, including Growth, Content, and Field marketing. • Day-to-day chief motivator of a diverse team of managers and individual contributors across the regions• Driving new revenue, reducing churn, increasing the share of wallet and ensuring successful product launches and adoption.• Responsibility for the voice of customer and competitive intelligence programs for the regions and synthesizing qualitative and quantitative feedback on products from customers, our field teams, and partners.

• In addition to my product marketing responsibilities, I took on the added responsibility of creating and establishing a new Market Development function at Linkedin. • The first of its kind in LinkedIn my role included building the strategy and team of Market Development professionals for the French and UK markets.• Driving revenue growth opportunities across EMEA & LATAM by forming a partnership channel for the regions. • Our mission to identify, inspire and leverage partners to increase brand awareness and influence revenue in under-penetrated markets ​across the two core countries. • Vision is to realise Linkedin mission by developing and growing a network of partners / partnerships to achieve their goals through​ a) Linkedin.com enablement​, b) Talent intelligence education​ and c) Data & Insights elaboration​

• A senior manager responsible for leading the product marketing and go-to-market strategy across the EMEA region.• Lead a team of PMMs to drive local strategies, including GTM and competitive intelligence functions.• Experience building, launching, and scaling multi-product solutions and bringing these to locally relevant markets• A proven ability to effectively influence and communicate cross-functionally and with management at all levels.• Partner closely with Demand Generation and Field Marketing teams to scale programs and strategy into measurable pipeline and closed revenue.• Execute on sales enablement to develop new sales strategies, presentations, tools, and training.

• Realigned the regional go-to-market structures and teams to build collaboration and functional product launch strategies • Led large-scale cross-functional teams to launch and scale core Next Generation Recruiter (Linkedin's core product) and Career Page products (both +$100M EMEA revenue)• Developed a competitive intelligence field program to drive white-space attainment.• Developed localised pricing strategy to manage FX and local purchasing power differences. Introduced specific products to support localisation needs and usage patterns of our regional customers. • Strong collaboration and engagement with local senior leadership both a country and regional levels

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption and the overall success of their products. Founded in March 2019 PMA has evolved into the world’s biggest product marketing community with the mission of promoting and elevating the role of product marketing.Since their inception, they’ve been defining and debating the product marketing function and have published a number of industry-leading reports - like the State of Product Marketing and Product Marketing Salary Survey.

• Business owner of 3Plus, Three Ireland's loyalty program. Leading a high-performing team of loyalty professionals to deliver Ireland's leading loyalty program. • Responsibilities include the marketing, design, development, execution, and performance of the overall loyalty strategy, including Proposition development and refinement as necessary, GTM, life cycle management, partner management, competitive activity/responses, sales channel performance, and customer satisfaction.• As the executive of the loyalty program, I successfully implemented structured processes to streamline operations and enhance the program's overall efficiency. • Driven incremental increases in registrations, Downloads, and Engagement rates leading to positive margin benefits and decreases in Three's mobile churn.

• Responsibility for the product marketing, insight, design, pricing, go-to-market and implementation of market leading propositions for the business market across all business segments including SME, Enterprise and Government markets.

(Formally O2 Ireland, before being acquired by Telefonica)Role includes:• Product Marketing• Proposition Development, Product Launches & Go-to-Market• Base Management, Strategy & Implementation, BTL• Tactical promotion & campaign development, implementation & reporting• Product Manager - Directory Enquiries & Premium Numbers• Enterprise & SME Trading• Business Casing and financial modelling

(Formally O2 Ireland, before being acquired by Telefonica)• Responsible for developing and maintaining pricing strategies for SME and Corporate segments in O2 encompassing standalone & converged mobile and fixed propositions and ICT solutions and ensuring strategies are baked into Marketing plans and budgets. • Competitor analysis: Development of a Competitive Intelligence Hub for O2 Ireland. Analyse competitive threats and disseminate commentary and sales objections to Marketing and channels. • Support Segment and Sales on business case modelling of new price propositions, products and services.

• Revenue Management of the day-to-day inventory management of the airline's Long-Haul Network with ultimate responsibility for pricing and demand-led decisions.• Route Analyst with specific responsibility for New York market, managing all flights from Ireland to JFK, encompassing both Business & Economy Classes.• As part of my Offline Pricing function, my role involves the review of all long-haul offline pricing ex-Ireland, Europe and United States. Undertaking competitive reviews of offline pricing strategies in key markets in both Europe and the United States in order to drive incremental traffic flows. Proactively pursue marketing opportunities on websites, including aerlingus.com.

• Working in the Revenue Management department as part of the Continental European team, with responsibility for the development and implementation of revenue management strategies and tactics for various markets. Utilising pricing and yield management levers. Work closely with colleagues from Sales and Marketing, thus assisting in the achievement of KPIs. • Have successfully revenue-managed routes, including Milan, Rome, Geneva, Zurich, Prague, Budapest, Barcelona, Marseilles, Toulouse, Salzburg, Helsinki, Alicante and Vienna. • I work closely with colleagues from Capacity Management and Network Planning to ensure consistent schedule integration while investigating potential opportunities in new markets. These processes involve using numerous econometric models and historical data before presenting business cases to senior staff members within the organisation.