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Developing the multi-unit, foodservice customer segment over three distribution centers in a five-state area. Focus is on Regional chains, Food Service Management companies, and COP category opportunities within the foodservice and hospitality industry. Coordinating sales and contractual activity with mangement teams at all three centers.

Since joining Northern Haserot in 1989, the company’s growth has resulted in attainment of a top 16 ranking for independent food distributors nationally. Several transitions and positive sales changes have occurred to bolster the quadrupling of the company’s sales since 1989. Excellent leadership skills, positive attitude, and a highly competitive nature are management style traits that have strongly influenced my success in the food service market in the State of Ohio and Detroit/Ann Arbor… Show more Since joining Northern Haserot in 1989, the company’s growth has resulted in attainment of a top 16 ranking for independent food distributors nationally. Several transitions and positive sales changes have occurred to bolster the quadrupling of the company’s sales since 1989. Excellent leadership skills, positive attitude, and a highly competitive nature are management style traits that have strongly influenced my success in the food service market in the State of Ohio and Detroit/Ann Arbor markets. Show less

Managed and directed entire sales and marketing efforts of the food service segment, generating 85% of company sales. Involved in overall management of the company’s growth and expansion in retail cookie shops and kiosks. Developing sales, expanding the broker network, and launching new products in the frozen dough product category were the primary responsibilities.

Directed and managed sales and marketing of four profit centers: Industrial, Food Service, Custom Manufacturing, and Military and Feed by-products. Other duties: broker network (35), profit, advertising, and planning (strategic and business).

Managed and directed sales representatives and 25 brokers selling industrial oat ingredients.

Managed and directed 4 specialty sugar products sold to bakeryand pharmaceutical industries. Implemented market planning, product positioning, pricing strategy, advertising new product introduction, development and sales direction.

During this period, expanded distributor program from 8 to 15 and states from 7 to 11. Key accounts included: Miles Labs, Fred Sanders, Jewel Food Stores, Sara Lee, Schnuck’s, Fanny Farmer and Rexall Drugs.

Joined company as sales trainee/representative and after one year promoted to District Sales Manager. Covered 4 states plus Canada. Key accounts included: Ralston Purina, Kellogg’s, Banquet, Consolidated Foods, and McDonald’s.