Robert Mendelson Email & Phone Number

Montreal, QC, CA

Shopping for custom blinds online shouldn’t be hard or stressful. Looking back at the last online blinds business that I co-founded, I realize we were complicating peoples lives for no good reason. Even though we knew that 80% of our customers bought from the same 20% of styles & colours, we were still following an ‘endless aisle’ strategy of offering.

Saint-Mandé, Île-de-France, FR

Managed a team of 6 Product & Project Managers who support the Direct-to-Player (D2P) business unit, by building a competency center to enhance the e-commerce product vision and mission, bringing market knowledge and representing business vision throughout the product lifecycle. Laid off as part of €200M cost reductions.

Montreal, Quebec, CA

Working directly with the CDO of Canada’s largest non-bank lender, I developed an eCommerce strategy to digitally transform Fairstone’s retail lending and enable 8-10x business growth potential. With no previous experience in the Financial industry, I built the strategy, sold it to the rest of the Exec. Committee, got it approved for funding, and then.

Bringing my first-hand online business experience to businesses of all kinds who want to start selling online, grow ecommerce sales and improve their presence online.

Ten years after starting this online home decor eCommerce store as the operating partner, I sold my shares to my co-founder. It was a great learning adventure in the world of eCommerce where I refined my skills of doing literally everything, at one point or another, that turns a two man show start-up into a mature, twenty person business. We’re talking.

Reporting directly to the President (who later became my partner in SelectShops.ca), I put this consumer electronics distribution company on the online map, first with a B2B site, and then with a B2C transactional eCommerce site. Working with a consultant & development team, and managing a small Customer Care team, this was my e-debut in the corporate.

Just when I thought my days were over with Doverco, the President created this new position for me to quell his separation anxiety….and to put my MarComm skills to work. This was back in the days when big printed product catalogs were still the marketing tool of choice for distributors, as well as trade shows and mailings (the ones that required postage).

I’m ever grateful to Mark Dover (President of Doverco) for giving me my first opportunity to start and run a new business (within a business). Selling moving supplies to movers was a whole new world for me, and over the course of a year I learned a lot about how important relationships are in B2B sales. Unfortunately, I also learned how small profit.

This brief stint in the world of event marketing saw me working out of an office that doubled as the business owners’ home, doing everything from pitching for contracts to brainstorming sessions for event ideas. Working on the actual production of events on 48 hour straight sleepless days was quite the experience.New Business Development: Networking.

Laval, Quebec, CA

Working for a chemical manufacturer in a historic building in old Montreal was certainly not a tourist destination, but more of a firsthand look at how liquid soaps and other industrial cleaning products are cooked (make sure to follow the recipe precisely, watch out when handling the sodium hydroxide!). As someone with no background in chemistry (other.

My foodie nature went into double-rotation while working in sales and marketing for this fast growing manufacturer of commercial rotisserie ovens. Best part of the job: daily trips to the test-kitchen to ‘evaluate’ the latest results of R&D--dozens of freshly cooked rotisserie chickens!

My big break into the world of on-air radio. Playing the best of the seventies, eighties and ‘today’ on the shores of Lake Ontario in Cobourg, ON where I also served as Music Director. I am told to this day that I have a voice made for radio.

If you were living in Montreal circa 1990, I may have been that guy on the radio warning you about the traffic on Decarie. Unfortunately, that traffic situation has yet to improve:-(

Buyer Persona Sme, Marketing

Ba, Communications Studies

Graduate, Bbq