• Enhanced Recruitment Strategy: Designed and implemented new strategic student recruitment plan, increasing student applications by 50% over previous year.• Data-Driven Reporting: Constructed and maintained detailed data reports and interactive dashboards in Excel, providing weekly updates to the CEO and board of directors on recruitment efforts.• Refined Testing Processes: Led staff training on NWEA testing software, reducing waiting time prior to student testing by 30 minutes through the implementation of more efficient tech support strategies.• Optimized Digital Engagement: Redesigned 30-page company website, increased traffic generation and CTR, grew company newsletter outreach from 100 to 500 email addresses.• Expanded Social Media Impact: Doubled Facebook page follower count and expanded reach of other company social media accounts by implementing consistent weekly posting schedule and using data analytics to track engagement.

• Strategic Business Transformation: Led firm-wide strategic pivot from pain management to substance use disorder, resulting in a 25% reduction in narcotic prescriptions at an affiliate hospital through the creation and analysis of interactive Tableau dashboards.• Telemedicine Implementation: Strategically transitioned the company to telemedicine during the COVID-19 pandemic, achieving a 30% growth in patients seen over Q2 2020, outperforming the national average of -33% for similar firms.• Certification and Compliance Leadership: Directed the company to become the first practice in the state with 100% of medical staff certified to prescribe anti-addiction medication, overseeing the certification process and formalizing licensing standards.• Operational Efficiency: Optimized internal workflows and reduced lag time before and between appointments from 30 minutes to 15 minutes, enhancing overall operational efficiency through the use of data analytics for process improvement.• Oversaw Regulatory Upkeep: Managed Medicare and Medicaid regulation for addiction and telemedicine transitions, ensuring HIPAA compliance and verifying MLTC eligibility for qualified patients receiving at home care.

• Branding Content Writer: Developed consumer-tailored print marketing materials for small and startup pharmaceutical companies including website copy for websites ranging from 4 to 50 pages.• Creative Marketing Lead: Primary writer for proposals, presentations, and brand strategy for client-facing deliverables.

• Content Writer for various social media accounts (FaceBook Business, LinkedIn, Instagram, Twitter, YouTube, etc.)• Script Writer for Video Blog posts and Webinar content• Completed various tasks as needed for small startup within the marketing umbrella (attending networking events, ensuring quality content, etc.)