Working as an independent content and communications specialist. Offering content strategy, content design and content operations services. Helping clients plan, create and distribute their content, strategically. https://www.fourthwallcontent.com/Recent and current clients include:- Marie Curie- Good Things Foundation- Plantlife- Llibertat- Content Design London- UX Content Collective- Brain Traffic- Lagom Strategy- Natural Resources Wales-… Show more Working as an independent content and communications specialist. Offering content strategy, content design and content operations services. Helping clients plan, create and distribute their content, strategically. https://www.fourthwallcontent.com/Recent and current clients include:- Marie Curie- Good Things Foundation- Plantlife- Llibertat- Content Design London- UX Content Collective- Brain Traffic- Lagom Strategy- Natural Resources Wales- Social Care Wales- NHS England- RAFI also offer coaching and workshops to help individuals, teams and organisations build a strategic and measurable system for their content. Show less

I was focused on establishing, managing and optimising content operations. This included improving processes, building a content team and finding the right technology for every content task in order to automate, scale and optimise the day-to-day requirements around content delivery.I also managed all of GatherContent's educational resources for content professionals. I led on community work including masterclasses, webinars, books, guides and the GatherContent blog. I created the… Show more I was focused on establishing, managing and optimising content operations. This included improving processes, building a content team and finding the right technology for every content task in order to automate, scale and optimise the day-to-day requirements around content delivery.I also managed all of GatherContent's educational resources for content professionals. I led on community work including masterclasses, webinars, books, guides and the GatherContent blog. I created the organisation's content style guide and managed and disseminated that as the team grew.I worked on a strategic level with other leaders and practitioners across the organisation, to ensure content meet its goals and was an asset for the business, whilst serving audience needs. I reported to the business on the performance of content across multiple channels. The content I planned, commissioned, created, managed, published and measured served a clear purpose with a value theme, funnel stage, persona and editorial theme. I followed industry best practices such as the Readability Guidelines.As part of the editorial work and community strategy, I organised and hosted educational webinars, attended and spoke at conferences, wrote guest posts for third party blogs and publications and defined and managed the publishing schedule for all social channels. Show less

Responsible for a 360 degree process of content. Strategy, implementation, measurement and refinement.Having conducted customer research, analysed feedback and gained an understanding of our users, I created personas to ensure all content produced serves a valuable purpose and can be mapped back to our strategy. This set the foundation for our content strategy and much of our marketing activity.More specifically, as Content Strategist I was responsible for: * copywriting… Show more Responsible for a 360 degree process of content. Strategy, implementation, measurement and refinement.Having conducted customer research, analysed feedback and gained an understanding of our users, I created personas to ensure all content produced serves a valuable purpose and can be mapped back to our strategy. This set the foundation for our content strategy and much of our marketing activity.More specifically, as Content Strategist I was responsible for: * copywriting on our marketing site* commissioning and editorial work on the company blog* attending and speaking at conferences* ensuring all of our content is consistent and accurate* organising and hosting community webinars* educating the team about our personas* measuring all user journeys and relationships with our content* analysing metrics to gain insights for future marketing activity* writing guest posts for third party blogs and publications* editing expert guides* planning and executing distribution plans of our content* continually measuring and refining our own content strategy* ensuring content is governed* talking to customers for continual learning and feedback on their experience* writing case studies* managing the publishing schedule for all social channels* researching into marketing and content best practices* writing and managing nurturing campaignsLots of hats need to be worn and lots of skills from previous jobs are utilised including research, writing, data analysis, dissemination of information and project management. Show less

As a journalism graduate and published author I am experienced with words. I have a lot of experience helping clients with their content for digital and print marketing materials. I have also taken on freelance projects that include:* editing a children's book* writing Kickstarter campaigns* proofing and editing book manuscripts* curating and recording a 40 minute lecture on tone of voice* writing and editing web copy for many sectors and clients, both B2B and B2C*… Show more As a journalism graduate and published author I am experienced with words. I have a lot of experience helping clients with their content for digital and print marketing materials. I have also taken on freelance projects that include:* editing a children's book* writing Kickstarter campaigns* proofing and editing book manuscripts* curating and recording a 40 minute lecture on tone of voice* writing and editing web copy for many sectors and clients, both B2B and B2C* writing eNewsletter content and blog posts for clientsAs well as working for clients, I have written for several industry leading blogs and magazines, spoken at conferences about tone of voice, content strategy and communicating across cultures and been a guest on several podcasts about copywriting. I have written my own book, called Designing the Invisible. It looks at colour, typefaces, icons and tone of voice in relation to how we can tell stories on the web. Bringing together semiotics, design and communication, the book explores how we can reach our audiences subconsciously, and how we need to consider cultural differences in order to do so. Show less

I managed all of the work for the studio, scheduled projects, agreed budgets, prioritised tasks, reported on budgets and kept things organised and on track. I was the main point of contact for clients, managing all relationships and engaging key stakeholders client-side.As Head of Content, I facilitated workshops with clients to define their users, user goals, business goals, technical requirements, voice and tone, content strategy and measures of success for their content. I helped… Show more I managed all of the work for the studio, scheduled projects, agreed budgets, prioritised tasks, reported on budgets and kept things organised and on track. I was the main point of contact for clients, managing all relationships and engaging key stakeholders client-side.As Head of Content, I facilitated workshops with clients to define their users, user goals, business goals, technical requirements, voice and tone, content strategy and measures of success for their content. I helped clients define a content production process and worked with them to audit existing content and create an inventory for efficient ongoing content management and operations. Show less

At Huw David Design I was responsible for the day to day management of the studio. Planning projects, managing workflow, communicating with clients, attending meetings, working with content and invoicing. This was a busy and varied role that allowed me to utilise my project management experience and organisation skills. I had to keep track of budgets by managing the team's time and scheduling projects appropriately. Towards the end of my employment the role evolved to include much more… Show more At Huw David Design I was responsible for the day to day management of the studio. Planning projects, managing workflow, communicating with clients, attending meetings, working with content and invoicing. This was a busy and varied role that allowed me to utilise my project management experience and organisation skills. I had to keep track of budgets by managing the team's time and scheduling projects appropriately. Towards the end of my employment the role evolved to include much more sales work, which whilst interesting, was a step away from the studio management path I was keen to pursue. Show less

I worked with Carsonified for 5 weeks to manage a specific project for Vodafone. There were several strands to this project including a high profile event, the design and build of a website and the production of several videos. I was responsible for ensuring the website and videos were delivered on time and to budget. I wireframed the website, wrote the script for the videos, and worked closely with a Motion Producer in Los Angeles on the production of the videos, from storyboarding to… Show more I worked with Carsonified for 5 weeks to manage a specific project for Vodafone. There were several strands to this project including a high profile event, the design and build of a website and the production of several videos. I was responsible for ensuring the website and videos were delivered on time and to budget. I wireframed the website, wrote the script for the videos, and worked closely with a Motion Producer in Los Angeles on the production of the videos, from storyboarding to getting everything in place for production to begin. As Project Manager I was also the main point of contact, so I sent weekly project progress reports to the client, ensured the team had all they need to carry out their work, arranged schedules and kept track of all project activity. Show less

At Mark Boulton Design I was responsible for planning all project budgets and schedules, managed projects both internally within the team and externally as the client’s first point of contact.We adopted an agile approach to project management, scheduling work on a sprint by sprint basis allowing for an iterative design process with the client involved throughout the project duration. I led daily SCRUM meetings, project kickoff meetings, and weekly review meetings with international… Show more At Mark Boulton Design I was responsible for planning all project budgets and schedules, managed projects both internally within the team and externally as the client’s first point of contact.We adopted an agile approach to project management, scheduling work on a sprint by sprint basis allowing for an iterative design process with the client involved throughout the project duration. I led daily SCRUM meetings, project kickoff meetings, and weekly review meetings with international clients including ESPN, Warner Bros and Drupal. I was involved in all aspects of the design process starting with planning projects, wireframing sites, organising card sort tasks with clients and analysing and disseminating data. I also facilitated a persona generation session with a client and they went on to win an Audience Insight award for that work.I also led internal projects including the self-publishing and distribution of books via the sister publishing company, Five Simple Steps. I managed the production and marketing of the books and my own book was released through the company in July 2011. Show less

At BBC Wales I was part of a small team dedicated to analysing and interpreting audience research information, identifying implications for the business and communicating these findings to commissioners and programme-makers. In order to achieve this, I collected, interpreted, and disseminated data and information using both qualitative and quantitative research methods.I organised and attended focus groups on localness, emerging media and mobile technology. I also worked closely with… Show more At BBC Wales I was part of a small team dedicated to analysing and interpreting audience research information, identifying implications for the business and communicating these findings to commissioners and programme-makers. In order to achieve this, I collected, interpreted, and disseminated data and information using both qualitative and quantitative research methods.I organised and attended focus groups on localness, emerging media and mobile technology. I also worked closely with the new media team, preparing reports on usage to BBC Wales’s websites, analysing unique user and page impressions. I worked across all platforms, which allowed me to gain a strong understanding of the television, radio, and online audiences as well as learning about Welsh affairs, BBC guidelines and legal considerations. I led qualitative projects and also worked closely with the wider team, including marketing and communications, providing information for press releases and dealing with requests from the media when necessary. Show less