Robert Minicucci (He/Him) Email & Phone Number

Create brand-building programs for healthcare companies that lead to positive perception and clear action. Successful programs include messaging development, sales support, customer outreach and promotions, contributed article placement, website development, ad and direct mail, social media content, and media relations.- Manage all ongoing thought-leadership communications for a pharma quality consultant that have resulted in contributed articles, well-attended webinar training sessions, and new business.- Conducted PR, social media and AR programs for national radiology group. Successes include a CIO.com feature story on that led to additional coverage in imaging IT trades, raising brand and awareness of company by being included with major players focusing on healthcare and Artificial Intelligence. - Increased Twitter followers for a national teleradiology group through strategic content important to key clinical audiences. Worked to change perception of company from “predatory” to a thought-leader that partners with radiology practices and is perceived as a technical innovator.- Developed website content for global automated external defibrillator provider. Also gain confidence of client to create the company’s first corporate brochure. - Start-up radiology consulting group successes, including trade press coverage (auntminnie.com), and bylined articles (Patient Safety and Quality Healthcare and Becker’s Hospital Review). Coverage in key outlets directly led to new business opportunities.

- Responsible for Radisphere’s overall external communication strategy and plan to achieve business, market and product positioning objectives and propel the brand, story, and company vision in the marketplace.- Increased press announcements in the second half of 2011, compared to first half of 2011 and maintained steady announcement pipeline through 2012. Announcements led to feature articles in key publications such as Modern Healthcare, Becker's Hospital Review, and Imaging Economics. Press coverage used in business development efforts.- Worked with hospital clients to increase awareness of Radisphere services among physicians. Efforts included event planning, materials development, crisis management, and ongoing outreach communications to build relationships that increased confidence in imaging services, and consequently, referrals.- Produced CEO Spotlight video of a hospital client in Florida; conducted all pre-production and post-production work (see project link below).

Public relations consultant helping companies with a range of media outreach and thought-leadership programs to engage key audiences so they are well informed and take actions that lead to revenue generation. - Developed contributed article under a tight deadline for technology provider that appeared on Data Center Knowledge site in May 2011. Conducted independent research in a short timeframe; article well-received by client, which discussed the importance of real-time management and delivery of cooling solutions for data centers.- Launched new online web series and community in July. Provided communications counsel and outreach to key entertainment and lifestyle writers/bloggers to build the community in a short timeframe. - Conducted media relations and press outreach and press release development for a laboratory that provided EMG (electromyography) and nerve conduction testing that provides information on nerve and muscle disorders.

Boston, Massachusetts, Us

Provided senior counsel and marketing communications programs for start-ups and public companies. Led successful campaigns for clients in medical device, advertising, financial services, and high-technology markets. Efforts led to key placements in Barron’s Online, Bloomberg, CNBC, Dow Jones, Investor’s Business Daily, The Wall Street Journal, important regional dailies, and various B2B/trade publications.- Provide day-to-day strategic direction with marketing VPs, presidents and CEOs to ensure success and maintain brand awareness. - Brainstorm, plan and develop campaign themes, objectives, and strategies. - Prepare staff for press and analyst interviews and develop talking points/messaging as well as presentations. Conduct media training sessions with senior level executives as well as client customers.- Mentored and counseled new client contact to develop a contributed article on complex issue that appeared in a well-respected industry trade. Success built confidence and led to additional media interviews.- Developed case studies for a teleradiology client that became sales pieces, advertorials, and contributed articles in key trade press. - Developed media plans with recommendations in key trades and add-on promotions aimed at demonstrating market leadership.

Ma, 01824, Us

- Created public relations programs for products and national tradeshows that led to coverage in outlets such as ABC, CNN, The Wall Street Journal, The Chicago Tribune, The Baltimore Sun, and The Washington Post. Overall efforts increased ZOLL mentions by 16% in 2004, and 49% in 2005. - In-house writer for three annual reports plus many white papers, case studies, and product brochures, resulting in improved message consistency, process efficiency, and quality deliverables. - Managed communications programs for product acquisition to generate short-term results and equip sales force with support materials. Success of initial program was expanded to include other divisional sales forces.- Managed sponsorship opportunities and community outreach programs that help raise awareness of ZOLL in the local community, as well as with local customers.

Undertook projects for technology clients, including semi-conductor, professional video systems, and a data security company. - One project was to vet 25+ candidates for a security expert advisory board (SEAB), which included researching current/past board memberships, philanthropic activities, expertise, public-sector experience, and positions on security issues. It also included offering a viability score regarding their candidacy for the SEAB, based on the findings.- Developed thought leadership white paper for ZOLL Medical Corporation. As a result of this effort, the company hired me full-time in November 2003.

- Developed public relations components of centralized patient-recruitment campaigns for major pharmaceutical companies. Maintained client communications, providing detailed updates on results and developments.- Strategized and conducted communications efforts to raise the profile of BBK. Established relationships with Boston-based publications, which lead to coverage of BBK in Boston Business Journal, The Boston Globe, Boston Magazine, and Mass High Tech.- Conducted media relations campaigns to publicize clinical trials in variety of disease categories to consumer and business press. Feature story placements include Cox News Service, Indianapolis Star, Boston Globe, WHDH-TV, Ch. 7 (NBC), WLVI-TV, Ch. 56 (WB), Palm Beach Post, and The (Cleveland) Plain Dealer.

Oversaw diverse, successful marketing communications programs for healthcare and high-tech companies, including customer newsletters, advertisements, direct mail pieces, media relations, customer promotions, and web site content.

- Day-to-day account management for high tech clients. Received awards for excellence in client service and creative programs for media relations, which produced 117 placements in one year, including a Wall Street Journal story and coverage in all major Boston print outlets in first three months.- Mentored junior account staff, as well as assisted in agency management including staffing and planning. Results include promotions of five team members in 2000.

Burlington, Ma, Us

- Promoted Avid’s presence in high-profile Hollywood community. Generated programs to support internal communications. Worked across several divisions to ensure message consistency.- Partnered with production companies to communicate Avid’s involvement in films such as “Godzilla,” “Titanic,” and “The X-Files: Fight the Future.” Results included coverage in top-tier trade publications (Film & Video, The Hollywood Reporter, and Variety). - Publicized Avid’s receipt of an Oscar® award to trade and Boston media. Attended Los Angeles event and coordinated press interviews during and after awards ceremony. - Provided tradeshow support, including press and analyst meetings, and materials development. Efforts built ongoing relationships with key press, resellers, and analysts.

Launched “World Book 1997 Multimedia Encyclopedia CD-ROM,” for IBM’s consumer software division. Managed materials development, trade show support, and a comprehensive product review program. Ninety-eight percent of the overall coverage was positive.

Boston, Los Angeles And New York, Us

Managed PR/communications for Hewlett-Packard’s Medical Products Group, a $1.3 billion division. Obtained coverage in high-level healthcare and local press, and developed bylined articles for placement. Arranged analyst briefings with key influencers to gain mindshare and credibility.

Us

Handled media relations efforts for clients, including Digital Equipment Corporation and i-STAT Corporation, a medical device manufacturer.

Assisted with media relations, government relations and marketing communications for an international public affairs agency. Clients included Burger King, Nestlé, and Nissan.

Ba (Cum Laude), English And Drama Studies

Education record