Robert Johnston Email & Phone Number

With over 12 years of experience, I am an integrated marketing expert across categories, on both domestic and global accounts like Porsche, Jim Beam, Hyatt Hotels, Kraft and Owens Corning. My high-profile clients and diverse background have made me a passionate marketer with the ability to manage complex programs - programs that create inspiring stories and experiences that connect with audiences and engage them deeper into the brand.As an auto-enthusiast, I was able to tap a personal passion - For over seven years, I worked on Porsche, leading and supporting significant model launches with extensive digital and CRM experience, as well as offline and online branding through TV, print, microsites, OOH and more. Each launch successfully drove interest among both Porsche insiders and outsiders and translated engagement into hand-raisers and sales for PCNA. - 2014 Cayman - Highly integrated campaign that brought together a large owner-enthusiast event, a SPEED program competition and a first-of-its-kind Porsche driving app - 2012 911 - For just the seventh time in the 50 year history of the model, Porsche produced an all-new 911, the flagship model of Porsche. The launch campaign broke records at that time for engagement and views - 2011 Cayenne - The “Utility, redefined.” Website was a 2011 National ADDY® Silver Award Winner - 2010 Panamera - Supported pre-launch and launch initiatives which generated more than 100,000 leads for the first four-door Porsche sports car sedanFor Jim Beam, I was the Account Supervisor, during which I managed the first, nationwide campaign for the premium Kentucky bourbon Jim Beam Black, growing overall Jim Beam share with significant emphasis in print and OOH.While working on Kraft Brands, I gained invaluable experience in packaging and design testing as the Account Supervisor leading the message testing, planning and introduction of the Kraft MAYO Big Mouth Jar – a significant change in packaging for the segment.

Listed skills include Integrated Marketing, Interactive Marketing, Interactive Advertising, Advertising, and 19 others.