Steering the end-to-end marketing strategy for a large enterprise is what I do best as a senior marketing leader. I offer 20+ years of progressive experience within competitive retail corporations, demonstrating success in engaging consumers and driving market share. My approach to marketing centers on developing integrated, multichannel strategies and originating compelling, targeted content to entice consumers, increase brand awareness, and bolster sales. I also specialize in developing social media and digital marketing campaigns to attract buyers and promote brand loyalty. Committed to process improvement, I analyze the performance of all campaigns and continuously explore new methods to maximize ROI.Translating goals into action is a collaborative effort. I embed cultures of cohesion and exceed revenue targets by nurturing partnerships across departments, with a focus on building bridges among sales and marketing units.Project leadership and creative oversight are 2 of my core strengths. Balancing multiple initiatives, teams, and budgets in a fast-paced environment. HIGHLIGHTS► Drove increase in unit sales within 1 year of launching a marketing campaign focused on enhancing brand awareness, quality, and value.► Realized a double-digit web traffic increase, grew unit sales, and elevated conversion rates to an all-time high by creating a scalable digital marketing program.► Amplified web traffic from social media channels 320% over the prior year and generated one-on-one connections with 40,000+ customers via Facebook.EXPERTISE► Strategic Planning► Product Marketing► Campaign Development► Market Analysis► Branding► Experiential Marketing► Social Media Strategy► Content Marketing► Budgeting ► SEO/SEM