Robert Lugo Email & Phone Number

New York, United States

I provide consulting services to nonprofit and for-profit clients in the social, environmental and economic development sectors.Select projects include:• Provided strategic guidance for a $150M portfolio within a leading global charity• Led contract negotiations for an environmental consultancy worth $10M+ for an environmental consultancy opening a relationship with PG&E ($29 Billion California-based utility)• Led development of a leadership training program for physicians in low- and middle-income countries for a major pharmaceutical company foundation• Helped launch an environmental consulting firm, achieving sustainable profitability in Year 1

Greater New York City Area

Head of Middle East at Shopbop, an Amazon Fashion e-commerce subsidiaryDrove all regional marketing channels, cross-functional initiatives, regionalization, financial planning & projections.• Led restructuring program that cut marketing spend by 43% while achieving YOY quarterly revenue growth of 25.8% and new customer growth of 34.6% by Q3.• Improved campaign ROI by 32% across Paid Search, Retargeting and Programmatic Display.• Increased earned media by 1600% YOY across PR coverage, product placements & social media influencers.• Created first Shopbop VIP program, increasing revenue by 15% from high net worth individuals (HNWIs). • Turned the Middle East into the 3rd largest profit driver worldwide after the US and Greater China.

Los Angeles, Ca

Led all marketing, user acquisition and monetization activities for Jammer, where our technology helped content creators including film studios, musicians & YouTube stars build, grow and monetize their audience.• Leveraged Jammer technology platform to close $800M movie franchise.• Launched 9M+ subscriber YouTube channel customer acquisition tool that captured previously inaccessible viewer data.• Drove 60% increase in social engagements and ticket purchases for 42,000-attendee Music Conference• Led a complete restructuring of our brand identity and marketing strategy, resulting in pivot to more profitable customers and higher-growth markets

One of three Executive Officers/Owners of Nervora, a MENA-focused digital media company with operations in media, creative and online publishing, serving many of the world's leading brands and publishers. • Led digital creative agency serving Google, HSBC, Chanel, Chevrolet, Oreo, Dior, Samsung, LVMH, Vogue, GQ, MTV, Harper’s Bazaar, Details, Glamour, Esquire, Elle, Wired, CNET, Gawker, TechCrunch, POPSUGAR, Golf Digest and more. • Founded and led Nervora Studios, driving 35% of Year 1 company revenue through the development of ads, mobile applications, websites, games, social media & content marketing for leading global brands.• Led design and development for Vogue Arabia (previously Style.com/Arabia) — the most prominent fashion publication in the region, and first Arabic Condé Nast title worldwide.• Responsible for all aspects of the Nervora Studios business including strategy, business development, client management, product management, finance, legal, HR & recruiting. Directly managed our design and development teams(More about Nervora...Nervora is a MENA region digital media company creating high-impact digital experiences across media, creative and publishing for the world's leading brands and publishers. We represent a portfolio of iconic digital publishers including Condé Nast, Hearst, CBS Interactive, Gawker Media and Viacom, and pair them with industry-leading digital executions and content marketing. We also publish Style.com/Arabia, the Middle East edition of Condé Nast's award-winning Style.com. Style.com/Arabia is the first Condé Nast fashion publication for the Middle East, and first Arabic title in any market.)

Led Business Intelligence for the PSN Video Store, offering movies & TV for purchase or rental across all connected Sony platforms. Managed customer & performance analysis, financial modeling and executive reporting.• Grew minor PlayStation feature to the 3rd largest digital video service worldwide, live in 7 countries across Playstation, Bravia (TV), Blu-ray, Vaio (PC) & Mobile.• Advised division leads on content selection, storefront design, marketing, programming and business development.• Developed strategy, corporate planning and budget materials for global Sony executive team, contributing to $10M+ investment in SEN growth amidst company-wide downsizing and global layoffs.

Advised strategic decision making for Fortune 100 companies in communications, media and technology.Select projects include:• Identified product & business model innovations for BRIC region valued at $250M+ for Fortune 15 Company.• Stopped a planned price cut projected to have cost millions annually for Fortune 20 Company.• Guided feature & business model design of new smartphone product line for Fortune 50 Company, leading to follow-on work worth $1M+

Master’S Degree, Music, Science & Technology

Bachelor’S Degree, Philosophy

Education record

- Entrepreneurship and Strategic Management, as part of my graduate studies - Summer Entrepreneurial Program