20+ YEARS TALENT AGENT, CELEBRITY ENDORSEMENT AGENT AND MODEL AGENCY FOUNDER.I am a Talent Management and Marketing Specialist for Actors, Models, Music Artists and Celebrities, with strong leadership and supervisory credentials who harnesses vision and an entrepreneurial spirit to generate new business and enhance my clients’ careers.I have been an agent for 20+ years including: Wilhelmina & It Models (Agent/Booker: High Fashion), CED (Agent: Lifestyle & Swimsuit Print), Monaghan Model Management (Founder/President: "Editorial Swimsuit," Fashion & Branding/Endorsements), and CESD (Celebrity Agent/head of the Celebrity Commercial Division: handled over 300 celebrities for endorsement based business).WHAT I DO:▪ Book talent, models and celebrities in various mediums including: theatrical (TV & film) projects, print/modeling, on-camera commercials, endorsements, event appearances, on-line, TV Hosting and Unscripted TV Packaging.▪ Coordinate talent schedules with various departments, other representatives, & conflicting projects.▪ Negotiate fees and other requirements (e.g., security, chaperones, travel, make-up/hair, financial clauses, SAG/AFTRA provisions, insurance and creative approval), red-line and generate contracts.▪ Address booking emergencies, provide feedback to talent regarding performance.▪ Coordinate PR activities (magazine features, TV and radio interviews, escort clients to red-carpet events, etc.)▪ Supervise and hire staff, oversee company operations, write business plans (including financials and
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Director Of Luft ArtistsLuft Agency Apr 2015 - PresentHollywood/Los Angeles, CaliforniaLuft Artists operates as a boutique department that focuses on a select group of "beauty" actresses/models/music artists for Theatrical (TV & Film), Commercial, Print & Branding business. Also develop Unscripted TV Packaging projects (including negotiating development deals and network contracts). Luft Agency is formerly Wunder Agency."Director of Branding & Beauty" at Wunder Agency (March 2008 - May 2013) -
Director Of Element BeautyElement Talent Agency Jun 2013 - Mar 2015Los Angeles, CaliforniaOversaw the "Beauty" Commercial Division of Element Talent Agency.
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Celebrity AgentCesd Talent Agency Apr 2006 - Oct 2007Los Angeles, CaliforniaOversaw Celebrity Commercial Division (SAG Franchised). Represented over 300 celebrities for endorsements. Employed aggressive marketing strategies to generate celebrity driven commercial and print campaigns, appearances, merchandising, branding and licensing opportunities. Developed a variety of niche sub-divisions including: Young Hollywood, Young Stars, Hollywood Icons/Classic TV and Breakout. Duties included industry outreach, networking, creating marketing materials, recruiting, brand research and negotiating contracts. -
Director/Partner Of Life Model ManagementVision Models La Jul 2005 - Mar 2006Culver City, CaliforniaFormed "Life" as a sister company of Vision Models LA that focuses on lifestyle print. Company also services the swimsuit and celebrity print markets. Duties include recruitment and marketing of models, negotiating, overseeing operations, billing and business development.
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President/FounderMonaghan Model Management Jun 2001 - Jun 2005Beverly Hills, CaliforniaThe company was formed to bring a high fashion, management style to the swimsuit and celebrity print markets. Managed a select clientele of "high end Maxim type" models in a boutique style company structured into several divisions: Editorial Swimsuit, High Fashion and Celebrity Endorsements. Oversaw company operations, supervised six staff people (including three agents) and coordinated client projects (including Endorsements and TV Hosting). Coined the term "editorial swimsuit." Merged with Vision Models in 7/05 (see above).
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Agent/Print DivisionCesd Talent Agency Sep 1998 - May 2001Los Angeles, CaliforniaRepresented models, actors and celebrities for various print markets. Focused on the development of fashion, junior/new face and swimwear business. Also handled extensive commercial/lifestyle print projects. Booked talent for TV hosting programs. CESD was formerly Cunningham, Escott, Dipene (CED).
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Agent/Women'S DivisionWilhelmina Sep 1997 - Aug 1998Beverly Hills, CaliforniaRepresented fashion models for catalog, editorial and advertising print. Duties included booking top models, networking, scouting and client development. Handled all the top U.S. catalog clients and various celebrities. Specialized in targeting models to new business with a primary focus on markets outside of Los Angeles. -
Print Agent/BookerIt Model Management Mar 1997 - Aug 1997Los Angeles, CaliforniaCoordinated the LA office. Booked fashion and swimwear models for a major fashion agency. Worked in partnership with one of the premier fashion agents in the world.
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Print AgentThe Bigley Agency Aug 1996 - Jan 1997North Hollywood, CaliforniaRebuilt the Print Division. Focused on swimwear and lifestyle models.
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West Coast Promotions CoordinatorFord Model Managenent (Boston) May 1995 - Nov 1996Los Angeles, CaliforniaRecruited and supervised over 400 models for corporate promotional tours (including the Sports Illustrated College Tour) in California and Arizona.
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Speaker - Umass Undergraduate Student SenateUniversity Of Massachusetts Amherst May 1991 - May 1992Amherst, MassachusettsOversaw the management of a $4.2 million dollar Trust Fund, 35 full-time professional staff and more than 500 student employees.
Robert Monaghan Education Details
Frequently Asked Questions about Robert Monaghan
What company does Robert Monaghan work for?
Robert Monaghan works for Luft Agency
What is Robert Monaghan's role at the current company?
Robert Monaghan's current role is Director of Luft Artists at Luft Agency.
What schools did Robert Monaghan attend?
Robert Monaghan attended University Of Massachusetts, Amherst.
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