Accountable for all sales and commercial activities for all group brands for Ireland.Managed the successful transition from manufacturing to distribution, through the restructuring of the business model, sales structure and the identification of new products. Implemented a NPI programme, with multiple OEM partners throughout Europe and China. Established and lead a dedicated sales team. Since 2010, Consolidated all Middleby Residential brands into Waterford Stanley… Show more Accountable for all sales and commercial activities for all group brands for Ireland.Managed the successful transition from manufacturing to distribution, through the restructuring of the business model, sales structure and the identification of new products. Implemented a NPI programme, with multiple OEM partners throughout Europe and China. Established and lead a dedicated sales team. Since 2010, Consolidated all Middleby Residential brands into Waterford Stanley, 2010: Rangemaster, Falcon and Mercury. 2019: AGA & La Cornue. 2022: NOVY, Kamado Joe, Masterbuilt and CharGriller. June 2022: Distribution of all brands throughout Ireland. 2023: Re-introduced the Waterford Appliances & Bilberry brands: Chest freezers, American Style Refrigeration, Air Fryers, and Bilberry stoves. I liaise with our sister Middleby companies to share information with the objective of increasing revenue, margin and EBITDA. Show less

Accountable for the Rangemaster, Falcon, Mercury & Stanley Supreme brands. Achievement of brand revenue, margin and EBITDA. Managed the integration team for these brands into Waterford Stanley and the removal of the Waterford brand from the market. Liaised with key retail partners and increased the number of Rangemaster Design Centres throughout Ireland. Led a committed sales team and established Rangemaster as the No.1 Range Cooking brand in Ireland.

Responsible for the Waterford Appliances brand of products: Range Cooking, Extraction, Refrigeration and Built In Appliances. Worked closely with and identifed new OEM partners throughout Europe in selection and preparation of product for the Irish market. Re launched the brand in 2008 through NPI together with redevelopment of the Waterford Appliances website. Worked closely with the Expert and Euronics buying groups and key multiples including Powercity, DID… Show more Responsible for the Waterford Appliances brand of products: Range Cooking, Extraction, Refrigeration and Built In Appliances. Worked closely with and identifed new OEM partners throughout Europe in selection and preparation of product for the Irish market. Re launched the brand in 2008 through NPI together with redevelopment of the Waterford Appliances website. Worked closely with the Expert and Euronics buying groups and key multiples including Powercity, DID, Soundstore. Increased the Waterford Design Centres to 35 locations throughout Ireland. These centres were established as centres of excellence, where the consumer could be directed to see the full range of appliances. Show less

Full responsibility for all Domestic & Commercial sales throughout Ireland. July 2004, Instrumental in the introduction of the Miele Chartered Agency System (MCA) to over 180 electrical retailers. The system harmonised the pricing of Miele product nationwide, Miele changed from being a distributor to a retailer with appointed Commissioned Agents. Miele delivered direct to the end consumer, handled all monies, and the Agent received a guaranteed margin.Involved in the initial… Show more Full responsibility for all Domestic & Commercial sales throughout Ireland. July 2004, Instrumental in the introduction of the Miele Chartered Agency System (MCA) to over 180 electrical retailers. The system harmonised the pricing of Miele product nationwide, Miele changed from being a distributor to a retailer with appointed Commissioned Agents. Miele delivered direct to the end consumer, handled all monies, and the Agent received a guaranteed margin.Involved in the initial concept, implementation and roll out of 21 Miele Centres throughout the country. These centres of excellence were a shop in shop concept in which Miele partnered with key retailers, providing the consumer with designation stores, displaying an extensive range of our appliances, offering expert advice and product demonstrations.Led the domestic and commercial sales and marketing teams to achieve budgeted revenue, margin and EBITDA.Preparation and presentation of the Annual Budget to Miele Board. Show less

Held his position in the absence of the Chief Executive.

Responsible for Key Accounts such as Brown Thomas, ESB, Powercity, Expert, Euronics, Kiely’s, Soundstore.