Head Of Sales
CurrentAccountable for all sales and commercial activities for all group brands for Ireland.Managed the successful transition from manufacturing to distribution, through the restructuring of the business model, sales structure and the identification of new products. Implemented a NPI programme, with multiple OEM partners throughout Europe and China. Established and lead a dedicated sales team. Since 2010, Consolidated all Middleby Residential brands into Waterford Stanley… Show more Accountable for all sales and commercial activities for all group brands for Ireland.Managed the successful transition from manufacturing to distribution, through the restructuring of the business model, sales structure and the identification of new products. Implemented a NPI programme, with multiple OEM partners throughout Europe and China. Established and lead a dedicated sales team. Since 2010, Consolidated all Middleby Residential brands into Waterford Stanley, 2010: Rangemaster, Falcon and Mercury. 2019: AGA & La Cornue. 2022: NOVY, Kamado Joe, Masterbuilt and CharGriller. June 2022: Distribution of all brands throughout Ireland. 2023: Re-introduced the Waterford Appliances & Bilberry brands: Chest freezers, American Style Refrigeration, Air Fryers, and Bilberry stoves. I liaise with our sister Middleby companies to share information with the objective of increasing revenue, margin and EBITDA. Show less