Robert Moyles Email & Phone Number

Edmonton, Alberta

As part of the Advancement leadership team, I led 23 marketing and communications professionals and managed a $3M budget in support of the university’s fundraising and alumni engagement goals. Through integrated and measurable multi-channel strategies we inspired alumni and donors to support the organization. As the Associate Vice President of Alumni Relations I led the development of the Association’s three year Strategic Plan.AccomplishmentsDeveloped the strategies, along with effective and efficient processes to implement them, for marketing to and engaging alumni and donors, leading to multi-year increases in event attendance, volunteer activity, and fundraising results. Led the development of an alumni affinity measurement index based on audience data analysis, providing greater insight and more effective marketing to alumni for engagement and fundraising.Uncovered the distinct story of our alumni brand, and used it to align brand standards and communications to alumni across all campuses and channels.Developed the university’s first philanthropic case for support, Together We Can.Led the strategy development for the effective integration of marketing and fundraising in social media channels. Oversaw the development and growth of these platforms, including repatriating the alumni LinkedIn account back to university control. Oversaw the transformation of the alumni magazine New Trail to award-winning status, including being named best magazine in Alberta, and best alumni magazine in Canada. Developed best-in-class e-newsletters that regularly surpass industry standards for open rates and click throughs.Led the writing and development of the Cancer Research Institute of Northern Alberta, which resulted in a four million dollar planned gift and received an IABC Silver Leaf,Led the development and implementation of the university’s first crowdfunding platform, as well as the implementation of the university’s first Giving Day.

This role saw me act as the 2IC and then lead the communications functions of the City of Edmonton in communicating with citizens and managing the city’s reputation. • Oversaw up to 62 communications professionals, including nine direct reports, and managed a corporate communications budget of up to $7.2 million in support of the city’s goals and reputation.• Provided communications strategic direction and advice at senior levels of the organization, including the Mayor’s office, City Councillors, the City Manager’s office and the corporate leadership team.• Built relationships with key City stakeholder organizations, including provincial and federal governments, the Edmonton Economic Development Corporation and the Edmonton Chamber of Commerce, to achieve mutually beneficial goals through joint program and communications delivery.• Managed communications aspects of complex public involvement processes for projects critical to advancing the City, including the downtown arena.• Developed organizational processes and policies for: media relations management including social media, internal proactive message alignment, enhanced environmental scanning and issues identification and management.• Directly responsible for teams supporting media relations, marketing and advertising, graphic design and council services. Direct oversight for the City’s website, marketing, internal communications and media relations functions.• Acted as media spokesperson as required. Advised senior managers on media relations strategy and delivery.• Led the communications aspects of the renewal and redevelopment of the City of Edmonton's website, including leading the research-driven strategy that guided the renewal. This required significant changes to governance and management practices across the organization.

In this role I led the day-to-day operations of a busy eight-person communications shop in a high profile government department, including staff development and mentoring. I worked directly with the Premier’s and Minister’s offices, and managed specific clients, projects and issues, including high concern, low trust issues, complex projects and department corporate communications. I was directly involved in high-profile, high-risk issues management, such as the Lake Wabamun oil spill.• Provided strategic communications leadership at department executive team meetings, Public Affairs Bureau meetings, Ministerial and department functions.• Responsible for all aspects of media relations and issues management, including staff training.• Participated in or directed specific projects and issues including: the provincial government’s Kyoto and climate change campaign, the communications roll out of Water for Life, review of international water agreements, Environment Week, Alberta Environment’s involvement in the province’s West Nile virus campaign (with Health and SRD), Coalbed Methane consultations (with Energy).• Planned and executed marketing, advertising and media campaigns.• Special events planning and implementation.

• Provided communications advice and support to department program areas.• Developed and implemented a communications campaign for the Alberta Child Health Benefit that increased program enrolment.• Managed the communications and consultation processes around a review of the department’s low-income programs, working with an MLA to undertake a province-wide consultation.

• Responsible for all internal and external communications, including developing the association’s first website.• Developed and implemented comprehensive communications campaigns that contributed to the organization’s strategic direction.• Managing editor of the bi-monthly Members’ Magazine – voted Best Veterinary Association Magazine in North America.

B. Comm, Marketing

Public Relations