Robert Rowley Email & Phone Number

Amsterdam, Nh, Nl

London, England, United Kingdom

Managed physical disc launches for Call of Duty in EMEA & APAC regions, a franchise valued at $30Bn. Managed assembly & distribution of Collector's Editions (CE) for flagship games across several European countries, including Call of Duty, Diablo 4, & World of Warcraft. Improved operational efficiency by overseeing the importation of CE components from global sources in collaboration with import agents across Mainland Europe and the UK. Demonstrated leadership in orchestrating the release of major game titles across EMEA and APAC while adhering to timelines and quality standards. Managed Consumer Products orders for the entire EMEA region by implementing efficient supply chain and distribution strategies. Established and maintained strong relationships with suppliers and distributors, enhancing supply chain reliability and company reputation. Played a key role in financial management, including supervision of Cost of Goods Sold (COGs) and regular updates on freight pricing, ensuring profitability and cost-effectiveness.Key Achievements• Successfully managed the launch of Call of Duty for EMEA and APAC, shifting to a distributor model in the UK with 50+ SKUs across four platforms and three distributors.• Contributed to the transition of the Supply Chain from NL to UK head office, including managing the closure of the NL office, removal of equipment, and smooth handover of processes to UK IT systems.• Assumed new responsibilities as the team shrunk, including logistics management, consumer products orders, IT testing, and training the new Operations Manager in the London office.• Managed Supply Chain for APAC, including new releases, back catalogue, assembly, and collection of games at the Sydney distributor, stock records, month-end financial records, and stock scrapping.• Instrumental in the seamless transition of office operations from Amsterdam to the central UK Head office in 2021, showcasing strong project management and organisational skills.Manages

Amsterdam, North Holland, Netherlands

Led the planning and execution of operations for the Skylanders franchise, overseeing the assembly and global distribution of 6.5 million Starter Packs and 45 million toys. This contributed to the franchise's sales of over $1Bn. Managed logistics and supply chain operations for two main assembly warehouses in Hamburg, Germany, and Birmingham, UK. Conducted regular site visits and coordinated with teams to enhance efficiency and accuracy in pack-out processes. Facilitated global procurement of components from China, Germany, and the UK. Managed supplier relationships to ensure timely delivery of quality products. Oversaw complex logistics, including monitoring inbound shipments from China. Streamlined scheduling of Starter Pack assembly and ensured timely delivery of toys to market. Utilised in-depth knowledge of Oracle, particularly the Production and Purchasing modules. Created Bills of Materials (BOMs), raised work orders and purchase orders, conducted month-end stock reconciliations, managed reworks, and analysed the cost of goods sold; improved operational efficiency and cost management.Key Achievements• Managed the release of Skylanders for Europe, valued at over $1Bn during its lifecycle, including assembly and distribution of 6.5M starter packs in seven languages across three platforms and seven warehouses.• Oversaw the delivery of 45M toys to seven distribution warehouses, managing inbound containers from China and conducting factory visits in Hong Kong and China for supplier appraisal.• Managed the launch and distribution of Call of Duty, Activision's biggest game, for three platforms and over 60 SKUs.• Volunteered to be part of the 'Back to Work' team to ensure the safe return to office after Covid.

Uxbridge, United Kingdom

Managed an extensive library of back catalogue titles from Sony, Microsoft & Nintendo for Activision warehouses in Europe. Played a key role in planning and executing hardware-related projects for video games, using Oracle for BOM creation, costing, materials procurement, and reworks. Established direct ordering systems with Nintendo and approved Xbox suppliers for timely component delivery. Enhanced operational efficiencies with detailed knowledge of Sony's ordering system, facilitating direct communication with a major supplier.Key Achievements• Successfully managed the ordering and analysis of a complete back catalogue of over 50 computer games, each with 7+ languages SKUs delivered to seven distribution warehouses across the UK and Europe, including Netherlands, Germany, Spain, Italy, France, and Scandinavia.• Released three new games and developed 31,000 game prototypes on a single platform, PlayStation, with 5 SKUs and delivered to seven distribution warehouses.• Delivered Rapala Fishing game to 110,000 gamers on three platforms, PS, Xbox, and Wii, with 11 SKUs and delivered to seven distribution warehouses.• Developed Apache game on PS and Xbox platforms, with 105,000 copies delivered to gamers with 9 SKUs across seven distribution warehouses.• Trained a new Planner to handle the expanding release catalogue, as Activision bought the rights to all Lucas (Star Wars) games.

Slough, United Kingdom

Led procurement and supply chain operations for a company with £2.5M turnover and 200+ clients, resulting in cost savings and improved supplier performance. Coordinated procurement of raw materials, consumables, and packaging for DVD and CD production and managed relationships with design and printing agencies. Conducted contract negotiations and management, reducing costs. Primary contact for sales brokers and suppliers, conducting regular cost reviews and negotiations. Key Achievements• Negotiated ink purchasing contracts with a new supplier. Arranged monthly call-off orders, resulting in 30% savings from the previous supplier.• Set up and maintained a DVD catalogue library for DVD masters and silk screen artworks, with over 300 titles. Improved turnaround time for re-orders due to faster setup.