Robert Sorenson Email & Phone Number

Galway, Ie

* 3X Consecutive Winner TE Marketing Award for Data Analytics* Managing Global Digital Analytics Environment (Global, B2C, B2B) from Data Collection to Analytics (Workspace, Data Warehouse, Launch, Report API, etc.)* Alteryx (Data workflows between digital data and AWS for online/offline data analysis), SQL* Tableau * ObservePoint Tag Auditing Software* Tag Debugging Software for GTM and Adobe* SFDC* Won TE Marketing Award NOV 2022 for Analytics* Manage multiple clickstream data feeds into the data lake including the MQL scoring model* Manage data feed into Google Ads (conversion metrics)* Manage Google Analytics and Google Tag Manager for other ancillary sites including building Looker Studio (formerly Data Studio) dashboards* Provide marketing effectiveness (COE) and data analytics for multiple global business unit operations

-Analytics Insights & Report Delivery-Custom KPI, Dashboard & Report Design-Tag Management Systems & Debuggers-Analytics Product Maintenance & Management-Personalization, Testing & Optimization-Marketing Campaign Tagging & Measurement-Targeting and Programmatic Marketing Datasets. Structure, organize and collect first-party data to deliver addressable customer marketing-Adobe Analytics and Adobe Experience Marketing Cloud Enablement and Management-Google Analytics and Google Marketing Platform Enablement and ManagementFormer contract - Gallagher AJG Fortune 500 Global Insurance- Ongoing analytics and tag deployment/testing for global digital properties in North America, Europe, and Asia- Analytics Insights & Reporting (Google Analytics – UA, Google Analytics 4, Data Studio, Excel, BigQuery/SQL)- Google Tag Manager and debugging tools including GDPR consent tracking accommodations for International digital propertiesDeveloped algorithms and dashboards with derived performance metrics incorporating World Cup race data providing international sports federations and their athletes' various comparable performance measures and visualizations. Built winner networks using graph network analysis to weight outcomes based on non-fitness measures.Tools used include Apache TinkerPop (Gremlin), Azure, MS PowerBI, Matlab, Microsoft Node XL, Tableau, Google Looker Studio (formerly Data Studio), etc.Spoke at the Sports Analytics Innovation Summit 2017 in Melbourne, Australia.

Chicago, Illinois, Us

Created addressable programmatic marketing datasets for FMCG's. Developed analytics work specific to addressable customer datasets in Australia. Utilized digital authentication login data, mobile data, address data, and grocery purchasing data. Monitoring, reports and analytics developed for post campaign insights including digital metrics and conversion analysis down to uplift detection from offline sales.Product work started in Coles and Flybuys Australia and spun out to Signal.co for data commercialization into programmatic marketing products centered on first- and third-party data sets with integrations to MediaMath DSP and Flashtalking Ad Serving services.

Melbourne, Vic, Au

Deploying next generation analytics environment for flybuys loyalty program (several million monthly active loyalty users). Tools deploying or experienced with:* AWS EMR with Spark * AWS EC2 Hortonworks (Cloudera) HDP (2.1 to 2.3) with Apache ZeppelinManaged greenfield deployment of Adobe Analytics. Also, managed concurrent GA deployment.* Adobe Analytics (DTM)* Google AnalyticsExperienced using AWS Console, AWS CLI, Linux Shell, Ambari, Hue, Zeppelin, Hive, Mahout, Spark, Adobe Analytics, and Google Analytics.

Us

Products used: Adobe Sitecatalyst, Adobe Discover (Ad Hoc Analysis), Google Analytics, Adobe Test and Target (Target Standard and Target Advanced), Clickstream Feed, Datawarehouse, Digital Pulse and Comscore MediaMetrix. Ensighten tag management. Mobile data collection testing: Perfecto Mobile and IPhone Config Utility. Offline with Teradata/Aster and MSTR.Digital analytics and optimization for all SWY banners, digital marketing and mobile apps including online ecommerce grocery delivery. Delivered end to end customer analytics from digital to offline behavior.Recently spoke at Adobe Digital Marketing Summit 2014 on the topic of analytics.

Emeryville, Ca, Us

Working on nextgen, ground-up online marketing platform with integrated web analytics capabilities. Duties include roadmaps and typical PM doc deliverables, managing and running a 15 member customer advisory board (customers such as AMA and leading UK retailers Matches and Harvey Nichols), and very close collaboration with UXD team, etc. Manage PM team.

San Jose, Ca, Us

PM for Insight (formerly Visual Science product). BI tool for online and offline data including clickstream and offline retail and marketing data (multichannel customer analysis). Working with leading, tier 1 retailers including Best Buy, Costco, Apple, Payless Shoesource, Staples, Experian, Dell, Travelocity and Target. Emphasis on cross channel customer analysis and integrating data back into the Omniture Marketing Suite for enhanced segmentation and online optimization.

Worked with retailers designing, building and deploying BI solutions for their merchandise, planning and executive functions reporting on- and off-line data. Worked both on product delivery to customers, consulting engagements based on analytics and business processes (KPI’s, metrics and exception reporting in a performance management framework) and product definition. Worked with retailers including Party City, Swarovski, Loblaw (largest retailer in Canada), Kelly Moore, Ratner, and Pamida. Also, managed an OEM relationship with Pivotlink (in-memory BI product).

Murray, Utah, Us

Product Management and Project Management. Project managed software deployments into retail organizations (primarily fresh item management & retail analysis SW solutions). Product managed software solution for the fresh item management product suite.

Kanata, On, Us

Managed & set direction for products and services for MLE’s including writing & managing product requirement documents. Regularly trained sales force. Worked closely with sales field presenting to national sales Fortune 500 companies.

Us

Saas startup in the telephony/CRM industry. Co-wrote business plan & financial model for hosted communication & CRM services company that raised $27.5 million in funding (Alcatel & California VC). Established & managed 2 person product management team. Established and managed 3 person services team. Worked closely with Alcatel (product enhancements and interfaces to our SW suite)Hold founder’s stock in company

Bs Science, International Business

Education record