Robert Sorenson Email & Phone Number

Galway, IE

* 3X Consecutive Winner TE Marketing Award for Data Analytics* Managing Global Digital Analytics Environment (Global, B2C, B2B) from Data Collection to Analytics (Workspace, Data Warehouse, Launch, Report API, etc.)* Alteryx (Data workflows between digital data and AWS for online/offline data analysis), SQL* Tableau * ObservePoint Tag Auditing Software*.

-Analytics Insights & Report Delivery-Custom KPI, Dashboard & Report Design-Tag Management Systems & Debuggers-Analytics Product Maintenance & Management-Personalization, Testing & Optimization-Marketing Campaign Tagging & Measurement-Targeting and Programmatic Marketing Datasets. Structure, organize and collect first-party data to deliver addressable.

Chicago, Illinois, US

Created addressable programmatic marketing datasets for FMCG's. Developed analytics work specific to addressable customer datasets in Australia. Utilized digital authentication login data, mobile data, address data, and grocery purchasing data. Monitoring, reports and analytics developed for post campaign insights including digital metrics and conversion.

Melbourne, VIC, AU

Deploying next generation analytics environment for flybuys loyalty program (several million monthly active loyalty users). Tools deploying or experienced with:* AWS EMR with Spark * AWS EC2 Hortonworks (Cloudera) HDP (2.1 to 2.3) with Apache ZeppelinManaged greenfield deployment of Adobe Analytics. Also, managed concurrent GA deployment.* Adobe Analytics.

US

Products used: Adobe Sitecatalyst, Adobe Discover (Ad Hoc Analysis), Google Analytics, Adobe Test and Target (Target Standard and Target Advanced), Clickstream Feed, Datawarehouse, Digital Pulse and Comscore MediaMetrix. Ensighten tag management. Mobile data collection testing: Perfecto Mobile and IPhone Config Utility. Offline with Teradata/Aster and.

Emeryville, CA, US

Working on nextgen, ground-up online marketing platform with integrated web analytics capabilities. Duties include roadmaps and typical PM doc deliverables, managing and running a 15 member customer advisory board (customers such as AMA and leading UK retailers Matches and Harvey Nichols), and very close collaboration with UXD team, etc. Manage PM team.

San Jose, CA, US

PM for Insight (formerly Visual Science product). BI tool for online and offline data including clickstream and offline retail and marketing data (multichannel customer analysis). Working with leading, tier 1 retailers including Best Buy, Costco, Apple, Payless Shoesource, Staples, Experian, Dell, Travelocity and Target. Emphasis on cross channel customer.

Worked with retailers designing, building and deploying BI solutions for their merchandise, planning and executive functions reporting on- and off-line data. Worked both on product delivery to customers, consulting engagements based on analytics and business processes (KPI’s, metrics and exception reporting in a performance management framework) and.

Murray, Utah, US

Product Management and Project Management. Project managed software deployments into retail organizations (primarily fresh item management & retail analysis SW solutions). Product managed software solution for the fresh item management product suite.

Kanata, ON, US

Managed & set direction for products and services for MLE’s including writing & managing product requirement documents. Regularly trained sales force. Worked closely with sales field presenting to national sales Fortune 500 companies.

US

Saas startup in the telephony/CRM industry. Co-wrote business plan & financial model for hosted communication & CRM services company that raised $27.5 million in funding (Alcatel & California VC). Established & managed 2 person product management team. Established and managed 3 person services team. Worked closely with Alcatel (product.

Bs Science, International Business

Education record