Since March 2016, I have been a Web Developer & Digital Marketing Specialist at OnePoint Solutions. I design and develop custom website interfaces that align with client branding and user experience goals, ensuring seamless functionality and intuitive navigation. Implementing advanced SEO techniques, I optimise websites and eCommerce platforms to enhance online visibility and drive organic traffic growth. I perform routine maintenance and tweaks to website interfaces and digital marketing campaigns to improve user experience and effectiveness, and I use Conversion Rate Optimisation (CRO) techniques to increase conversion rates and generate new leads.I develop and manage performance media strategies across search, social, display, and affiliate channels to drive customer acquisition and retention. Providing custom reports, I communicate key metrics and findings. I optimise cost per click (CPC), cost per conversion, cost per acquisition (CPA), and return on investment (ROI) to ensure efficient budget management and profitable marketing investments. I manage relationships with key vendors and media agencies, aligning strategic, financial, and operational targets.Leveraging analytics platforms, I derive data-driven insights to plan, execute, and measure the effectiveness of performance media activities. I streamline web-based processes for clients and improve reporting systems to enhance transparency and efficiency. Providing routine maintenance and support to clients across Australia, I implement security protocols to protect client websites, including e-commerce platforms, ensuring the safety and integrity of customer data and transactions.Additionally, I offer graphic design, video production, and photo editing services to create compelling visual content that supports digital marketing campaigns. I continuously identify, plan, and test new growth opportunities across various media channels to stay ahead of industry trends and drive business growth.

As a Sales & Marketing Associate at OnePoint Solutions from March 2015 to March 2016, I identified market potential by qualifying accounts and initiating the sales process through cold calling, scheduling appointments, and making initial presentations to understand account requirements. I successfully closed sales by building rapport with potential clients, explaining product and service capabilities, overcoming objections, and preparing contracts. I expanded sales in existing accounts by introducing new products and services and developing new applications. I researched competitive products by evaluating product characteristics, market share, pricing, advertising, and client reactions, maintaining a comprehensive research database. By providing sales data, market trends, forecasts, account analyses, and new product information, I relayed customer service requests to increase revenue streams. I implemented marketing and advertising campaigns by assembling and analysing sales forecasts, preparing marketing and advertising strategies, plans, and objectives, and organising promotional materials. Additionally, I prepared marketing reports by collecting, analysing, and summarising key data, uploaded approved marketing material to online libraries and social media, and planned meetings and training days for clients and the internal team. I also monitored budgets by analysing and comparing actual results with planned forecasts.

OZ EDM is an online blog and news outlet dedicated to the Australian electronic dance music community. As an evolving platform, it supports and celebrates dance and electronic music culture. The brand embodies dance music’s expression of identity, community, and global human connection. Serving as an editorial voice and a reflection of culture, OZ EDM is an independent source of content and a passion project of mine.As the founder and creator of the website, I often liaise with record labels, artists, promoters, and touring agencies to promote new music, events, and festivals both within Australia and internationally. I manage the website's design, development, and SEO, ensuring it is optimised for user engagement and search visibility. Additionally, I oversee hosting and maintenance, ensuring the platform remains robust and reliable. I also handle the social media presence of OZ EDM, creating and curating content that engages and grows our audience.

In my role, I design and implement websites using a range of content management systems, ensuring each site is visually appealing, user-friendly, and optimised for conversions. Collaborating closely with the team, I apply UI/UX best practices and create graphics, including illustrations, logos, layouts, and photographs. I assist in maintaining and updating existing websites and plan, design, and develop routine EDMs for clients. My strong customer service skills help me engage new enquiries from the website. By monitoring social media trends, I incorporate them into our strategy to ensure maximum effectiveness. I also analyse performance metrics to generate reports on website traffic, engagement, and social media ROI. Additionally, I run tests to preview layouts and website features, ensuring clear and effective communication with team members and clients.

I assisted in the design and development of websites and web application projects, contributing to the implementation of new front-end interfaces. Collaborating with senior developers, I integrated back-end functionality, conducted testing and debugging across various browsers and devices, and assisted in maintaining and updating existing websites. I implemented basic SEO principles to enhance website visibility and created graphics, assisting with photograph editing. Staying updated on industry trends, I contributed innovative ideas to projects and worked closely with lead designers to implement user-friendly interfaces. Additionally, I assisted in the deployment of websites to production servers, troubleshooting and resolving technical issues related to web development. I documented technical specifications and procedures for training purposes, and worked closely with project managers and clients to understand project deliverables. I also actively participated in team meetings, contributing to project discussions.