Robert L. Murden Email & Phone Number

St. Catharines, ON, CA

Pelham, Ontario, Canada

Toronto

• This company is comprised of an amalgam of entrepreneurial and corporate executives who apply their combined strategic and tactical experience to help small and medium sized organizations experience accelerated growth.
• Worked with marketing/branding agency and the GTMA to create a digital and print promotional campaign to merchandise the GTHA as a place to locate world-class businesses while the “eyes of the world” were focused on.
• Advised and co-developed a “New Knowledge” social portal targeted to the academia and related public and private organizations
• Developed 1:1 marketing tools and communication collateral for ReMax
• Created and maintained 1:1 marketing and communication tools for the United Church
• Developed a Web2Print solution for a national hardware retail chain to create, print and distribute sales collateral and digital media.

Georgina, ON

Appointed by the Mayor of Georgina and District 3 commanding officer of the YRP to be the Community Liaison Person for the southern neighborhoods of Keswick Ontario

Toronto & Area

• A joint venture company between Black & MacDonald and R. B. Somerville specializing in civil utility construction (hydro, wind, solar, gas, & telecommunication).RESPONSIBILITIES:
• Collaboratively managed large electrical civil projects such as; York-Finch subway, Ministry of Transport building disentanglement, new OPP Forensic Sciences Facility, plus rehabilitation of hydro services in mature.
• Monitored construction schedules
• Continually reviewed performance objectives
• Monitored and estimated additional labour and material costs for billing
• Reviewed and validated client documents accuracy of engineering and construction needs, costing and then arrange client sign offs

Markham, ON

• A new knowledge, full service provider of creative print communications and marketing collateral. ACCOMPLISHMENTS:
• Introduced an international cosmetics company and within 6 months traded mid 6 figures of creative art and photography sales
• Introduced several significant new pieces of business
• Established a strategic alliance with a economic development branding agency to assist municipalities and the hospitality industry within the Central Ontario Tourist Region to market and promote themselves while “the.

Oshawa, ON

• Primarily a B2B trade publication printer and fulfillment house. ACCOMPLISHMENTS:
• Evaluated sales targets and sales strategies of team then facilitated a forward looking mind-set moving them from that of a “discount trade publication representative” to “a solutions provider” of marketing.
• Launched several new product offerings, notably a robust digital edition application c/w with animation and search capabilities for magazine and trade journal publishers
• Researched and proposed to a social B2B networking website for trade publications built around interest silos
• Propelled team to hunt new accounts and harvest “low hanging fruit“ within existing accounts
• Monitored and maintained currency of sales and promotional material

• A highly regarded company specializing in the creation and production of marketing co-lateral. ACCOMPLISHMENTS:
• Successfully increased client base by onboarding new clients (ie General Motors)
• Transitioned a marginal account to a large profitable one (over $1,000,000/ annum.)
• Part of a team assigned to re-brand the company and identify new forward-looking product initiatives
• Launched variable print and web2print products
• Introduced several new mid-size DM agencies contributing to new digital press revenues

Markham, Ontario

• One of Canada’s top Pre-Media production companies servicing the advertising and graphic arts community in Canada, United States, and Mexico. In May 1999 Communicorp (a TSX company) purchased my company retaining me as.
• Grew sales 400% first two years
• Diversified client mix and expanded selling territory to United States & Mexico
• Responsible for client base of keynote accounts as, Kraft, Laura Secord, Staples, Imperial Oil, IKEA, Bell, Roche Partners, Coca Cola, Corona, Tel-Mex and Disney
• Negotiated multi-million dollar contracts with Kraft, Coca-Cola, GM and Staples
• Incorporated four new companies: an art studio, a photo studio, a print management enterprise, and a production studio for a mainline agency

• Herzig-Somerville was considered to be the premier pre-press and printing company in North America. ACCOMPLISHMENTS:
• Hired as an Account Representative to market their pre-media/printing products
• Promoted to Sales Manager after 6 months
• Retooled the Sales Group by implementing sales training programs, creating Sales Buddies and adding additional sales executives and CSR’s increasing sales by 30%
• Restructured underperforming accounts into profitable and maturing relationships
• Applied current industry models and best practices to improve customer service levels and to be more responsive to rapidly changing client needs and market conditions

Toronto And Chicago

• Carling O’Keefe was a multinational brewer, tobacco and wine company with offices,Toronto, Chicago & Stellenbosch. Carling O’Keefe, Fosters & Molson’s merged in the 90’s.ACCOMPLISHMENTS:
• Responsible for creating, sourcing and producing advertising and promotional material for the Canadian and the US markets
• Part of a cross functional team to market and stage mainline events such as: Canada Cup of Hockey, Team Canada (Hockey), Toronto Argonaut Football, Olympic Athlete Benefit Concert, California Jam, NASCAR Team, several.

Diploma, Visual & Communication Arts

Upon graduation i was hired on staff by the Dean of Visual Arts as a teaching technician

Certificate, Digital Marketing Workshop

Direct Mail, Variable Data Printing, 1:1 Marketing, Web2Print were fields of study

Certificate, Marketing In The Digital World

Learned current dynamics of creating and selling digital print opportunities.

Honours, Arts, Grade 13

Activities and Societies: Social organizer, School Yearbook, Photography Club

St John Ambulance & Cpr

Certificate, Sales Management

Electrical Safety

Electrical Safety - High Voltage and Underground Worker

Confined Space Entry - Ihsa