Teacher for the SmartCities module during the CuriousU Summerschool.Topics covered:- Smart Citizenship- Smart Cities- Smart Infrastructure - Data driven systems for Smart Cities- Smart Communities

I represent the Technology, Human and Institutional Behaviour (HIB) group in BDSI.My main objectives are to support the advance and development of data science projects in the BMS Faculty. My specialties are programming dashboards and monitors, web-apps, web-scraping, data cleaning and data collection strategies, text mining, statistical modelling, learning and using R and python, applying statistical/machine/deep learning, and consultancy the statistical methodology of research projects.

Data-driven marketingAdaptive intelligent tutoring systemsMachine Learning and Deep Learning developmentsSentiment analysisNLP and text analysisNetwork scienceR and Python programming (also teaching R and python in various bachelor modules)Digital Marketing & Networked Business.Topics & Research Interests: Digital MarketingNetwork analysisBig DataBehavioral TargetingCommunitiesBusiness development

Contributing Teacher for bachelor students at Twente Uni (BMS Faculty)We developed our own variant of the Adwords Online Marketing Challenge, a challenge based education module in which our students are connected with real businesses and get the opportunity to design a search-engine-marketing strategy and run it as a full-fledged, budgeted, 3 weeks campaign in Google Adwords.Course Goals: help students design and implement digital marketing strategies for businesses operating in networked environments. Main topics:- marketing in the networked environment- search engine marketing (AdWords campaigns)- landing page audit and optimization- conversion optimization- conversion funnels - diagnostics, optimization, strategies- data driven marketing - web analytics, metrics, KPI, strategic & operational level, decision making- e-commerce strategy, diagnostics, implementation- social media marketing- ethical digital marketing strategies

Teacher Assistant for pre-master students at Twente Uni (MB-GW Faculty)Main areas: - SPSS Practicals- Inferential & Descriptive Statistics- Research Methodology

Co-designer of a Usability Testing workshop for HCI master students.The workshop goal is to expose HCI students to a basic set of methods, techniques and best practices for setting up, conducting and reporting usability studies. The inputs are centered around the TA protocol and provide students with examples of good and bad TA moderating strategies, observing and taking notes, briefing and debriefing participants, bias reduction techniques and basic insights into the link between sample size and completeness of the findings. During the workshop students work in groups for a hands-on experience with a complete UT session: they have to create tasks, brief participants, moderate, observe, code incidents, match usability incidents into usability problems and create short presentation for reporting their findings.

Worked hard to complete the company sales strategy by creating two online shops for travel and winter sports insurances www.asiguraridevacanta.ro & www.asigurarideski.ro. From June 2011 we earned the Mark of Trust for online shopping, issued by the National Program for Certifying Online Merchants in Romania - TRUSTED.ro. This means that our web stores meet both the best practice standards in eCommerce industry and provide great online shopping experience and trust.We won the second place for usability at Romanian Ecommerce Gala in 2010, the second place for overall online shopping experience in Tourism and Services at Romanian Ecommerce Gala in 2011.We are proud winners of the Best Online Merchant for the Services category at Romanian eCommerce Awards Gala, edition 2012. This award stands for great achievements in the eCommerce industry in Romania developing great user-centered online shops.

Enhanced the user experience in a web application for selling insurances. This reduced the working time required to sell one insurance from approx. 15 minutes to under 60 seconds - a good differentiation point from other applications which helped to increase the company market share. In 2010 we changed the company focus to online and developed a new strategy to market the web application to our partners (B2B application). The result is significant. From Jan '10 we saw a 60% increase in sales and the estimates are very optimistic.We are proud for winning the Excellence Award for "the best application for travel insurance" awarded by Travel Advisor Media - Romania

Web Development, Fluid Grid Design, Responsive Design, Usability Consultant and eCommerce advisor for Romanian market.

Usability audit, UXD, Interaction Designer

Involved in several mid and small online projects with clients from Romania. The entire company is focused on simplicity and usability for our products. At the beginning of May 2010 we released www.facturi123.ro -> a web based invoicing tool, nice and simple.

web development