Robert Vogt Email & Phone Number

VP of a data analytics and market research shared service department supporting 19 business units across an Insurance focused nonprofit operating in professional development, professional membership organizations, and magazine publications. My core responsibilities include management, prioritization, and execution of data analytics, business intelligence, and market research initiatives around the enterprise. This is also paired with partnering with other shared services to drive maturation of… Show more VP of a data analytics and market research shared service department supporting 19 business units across an Insurance focused nonprofit operating in professional development, professional membership organizations, and magazine publications. My core responsibilities include management, prioritization, and execution of data analytics, business intelligence, and market research initiatives around the enterprise. This is also paired with partnering with other shared services to drive maturation of data analytics platforms focused on self service or automated machine learning applications. This role heavily involves closely working with the enterprise senior management and the specific heads of business units within the organization to share insights, manage priorities, and work to deliver projects within expected timelines. I added value to the organization by advocating and eventually leading for the rapid maturation of the organization’s data and analytics capabilities through the adoption of cloud based statistical modelling software and data lake infrastructure. This has enabled the organization to utilize cross business unit data stores for activities supporting sales generation through data models built by myself and my department. This role has given me hands on experience with supporting an entire enterprise of stakeholders as opposed to a single line of business. This includes the negotiation and prioritization of competing initiatives, management of a limited budget to meet those goals, and communication strategies that need to be developed when working with a diverse set of stakeholders. Show less

Malvern Pa

Associate Vice President of an analytics and research org supporting the marketing department of a 100 year old professional development organization serving the insurance industry. My core duties included leading a combined team of qualitative and quantitative resources creating business intelligence solutions to measure effectiveness of marketing efforts, coordinating research on new product development, developing consumer personas and metrics frameworks to track them, and closely working… Show more Associate Vice President of an analytics and research org supporting the marketing department of a 100 year old professional development organization serving the insurance industry. My core duties included leading a combined team of qualitative and quantitative resources creating business intelligence solutions to measure effectiveness of marketing efforts, coordinating research on new product development, developing consumer personas and metrics frameworks to track them, and closely working with the organization’s Chief Marketing Officer to provide strategic insights to opportunities in the market.I added value to the organization through partnerships with the Information Technology departments to develop and deploy marketing automation solutions sourced from data driven insights that benefit the organization. This led to 24 continuously running automation activities tied to 1.2 million in annual sales activity that drive students to engage with brands, encourages outcomes with the highest lifetime values for the customers, and makes cross sell offers designed to put the right offer in front of the right customer. The role gave me hands on experience building an effective analytics and research organization from the ground up. This was also a valuable exercise in development of lines of communication to senior resources in the organization to advocate for data-based decision making to support struggling business units. Show less

Greater Philadelphia Area

• Analytics Manager within the marketing department of a global STEM content producer and Healthcare Information Analytics company. My duties include leading and executing analytics projects benefiting B2C and B2B facing sales, product, and strategy teams to enable data driven decision making. This is done through building of customer segmentation, predictive analytics for targeted sales and marketing campaigns, and prescriptive analytics to help drive targeted results in market… Show more • Analytics Manager within the marketing department of a global STEM content producer and Healthcare Information Analytics company. My duties include leading and executing analytics projects benefiting B2C and B2B facing sales, product, and strategy teams to enable data driven decision making. This is done through building of customer segmentation, predictive analytics for targeted sales and marketing campaigns, and prescriptive analytics to help drive targeted results in market stimuli.• I added value to the organization by integrating my immediate team to larger analytics initiatives in Elsevier with focuses on promoting standard business intelligence practices amongst disparately located teams and establishing customer golden data records to enable precision analytics across the organization. This is in addition to expanding of my team’s visibility within the organization as to become a trusted source of c-suite level reporting tied to company objectives. • The role has given me experience in building out effective analytics capabilities in an organization with an ever-widening scope of applications using limited resources and bandwidth, identifying skilled candidates to grow a team’s capabilities with complementary skillsets, and organizing team objectives to align with larger corporate strategy. Show less

Philadelphia

Senior Analyst in a marketing group of a leading medical textbook and clinical reference software company in the publishing industry. My primary duties include the definition, management, and distribution of market insights of the healthcare provider and academic markets in the form of regular reporting, deep dive analysis, and predictive models for product purchase behavior of existing customers utilizing a hosted Oracle data warehouse. I added value to my organization through the… Show more Senior Analyst in a marketing group of a leading medical textbook and clinical reference software company in the publishing industry. My primary duties include the definition, management, and distribution of market insights of the healthcare provider and academic markets in the form of regular reporting, deep dive analysis, and predictive models for product purchase behavior of existing customers utilizing a hosted Oracle data warehouse. I added value to my organization through the introduction of Agile project management methodologies, management of disparate data sources to a single comprehensive data model that highlights organization performance versus the market, and leading internal teams in efforts to improve internal data quality through rapid time line projects. The position has given hands on experience with statistical data mining software, technology project management, identity consolidation methodologies, and building predictive and affinity analysis data models. Show less

Philadelphia, Pa

Senior Business Intelligence Analyst in the Technology and Product Development group within a leading national cable TV service provider. My main responsibilities include the consolidation of disparate data sources into a comprehensive warehouse, statistical data analysis, creating tracking requirements for new cable technologies, preparation of presentation materials, and creation of automated web based reporting solutions for executive CTO and PMO level resources to aid business decision… Show more Senior Business Intelligence Analyst in the Technology and Product Development group within a leading national cable TV service provider. My main responsibilities include the consolidation of disparate data sources into a comprehensive warehouse, statistical data analysis, creating tracking requirements for new cable technologies, preparation of presentation materials, and creation of automated web based reporting solutions for executive CTO and PMO level resources to aid business decision making. I add value to my team by developing processes and documentation to enable reporting and analytics support for markets adding new cable technologies within their customer footprint. The position provides hands on experience with big data principles and their supporting technologies including OBIEE, Tableau, Hadoop HDFS, Hive, and multiple software interfaces utilizing the SQL database querying language. Show less

Newark, De

• Business analyst within the Shared Services group of a large international financial management corporation. Primary responsibilities included developing business requirements, creating test cases, ensuring the timeliness of project timeframes, and providing production support solutions for a portfolio of applications offered to the entire firm of 180,000 employees. • Added value to the team by specializing in the implementation and analysis of web analytics platforms across multiple… Show more • Business analyst within the Shared Services group of a large international financial management corporation. Primary responsibilities included developing business requirements, creating test cases, ensuring the timeliness of project timeframes, and providing production support solutions for a portfolio of applications offered to the entire firm of 180,000 employees. • Added value to the team by specializing in the implementation and analysis of web analytics platforms across multiple e-commerce and intranet based websites and applications hosted within se infrastructure. Primary responsibilities included onboarding websites to the SiteCatalyst and Insight Web Analytics applications by coordinating coding efforts with site developers, creating custom metric profiles, and training business partners in the fundamentals of the application functionalities to aide in business intelligence decision making. • The position provided constant hands on experience with the full system development life cycle and project management principles. In addition, the position provided extensive experience with the technologies used to support the suite of applications such as JavaScript, HTML programming methods, hierarchal database creation, SQL statement writing, web server management, and web metrics report suite creation.• Promoted to the level of Associate within the firm in January of 2010. Show less

Intern working within the Media Services department of an Aerospace and Defense company monitoring 40+ functional groups located across multiple locations within the United States. Responsibilities included developing process improvements to budget reporting workflows as designated by the management team. Added value to the team by leveraging existing reporting methods and providing automated solutions to determine the end of month budget variances for each functional group within the… Show more Intern working within the Media Services department of an Aerospace and Defense company monitoring 40+ functional groups located across multiple locations within the United States. Responsibilities included developing process improvements to budget reporting workflows as designated by the management team. Added value to the team by leveraging existing reporting methods and providing automated solutions to determine the end of month budget variances for each functional group within the department. Position provided extensive experience working the VBA programming language as well as the Microsoft Office Object Models. Show less

Intern working within the Mayor's Commission on Technology for the city of Philadelphia. Responsibilities included supporting the launch of the city wide initiative to provide free basic computer education courses to support the Technology Initiatives for Meaningful Employment Program by screening candidates through interview processes and ensuring successful client enrollment. Position provided experience with the creation and maintenance of Microsoft Access based databases to store… Show more Intern working within the Mayor's Commission on Technology for the city of Philadelphia. Responsibilities included supporting the launch of the city wide initiative to provide free basic computer education courses to support the Technology Initiatives for Meaningful Employment Program by screening candidates through interview processes and ensuring successful client enrollment. Position provided experience with the creation and maintenance of Microsoft Access based databases to store persistent client information used across the group. Added value to the group by providing classroom assistance to instructors and running session by session excel based reports to monitor the status of each candidate moving through the program. Show less

Master Of Science (M.S.), Business Intelligence And Analytics

Bachelor, Business Administration; Management Information Systems

Activities and Societies: Alpha Tau Omega Association for Computing Machinery Association for Management Information

Bachelor Of Business Administration - Bba, Management Information Systems, General

Bachelor Of Business Administration - Bba, Management Information Systems, General