Carlisle Construction Materials (CCM) is a diversified manufacturer and supplier of premium building products for the commercial and residential construction markets. Carlisle has been a recognized leader in the roofing industry for nearly half a century, offering high-performance single-ply roofing solutions that include EPDM, TPO, PVC and roof garden systems. Carlisle also offers a full line of polyiso and expanded polystyrene insulation as well as a host of steep-slope underlayments. In addition to roofing, Carlisle services the waterproofing, framing and general construction industries. Every Carlisle company offers sustainable, eco-friendly products that help reduce a building’s carbon footprint, and often minimize its energy consumption and costs.CCM is a $1.7 billion division of Carlisle Companies (NYSE:CSL). It employs over 2,400 and operates 24 plants in North America and 5 in Europe. Carlisle companies include: Carlisle SynTec, Carlisle Residential, Carlisle Coatings & Waterproofing, DynAir, Hardcast, Hunter Panels, Insulfoam, Carlisle International, Premier Building Systems, Versico, and WeatherBond.

Reset and developed strategy for a new go-to-market team targeting the commercial construction market. Developed core value proposition leveraging building science resources and sustainability expertise to drive partnerships and demand for the group’s entire portfolio of products with new commercial construction target audiences. Broke down silos across sales and sales operations/CRM. Created and launched the company’s first account based marketing (ABM) strategy and subsequent campaigns. Developed all web, video, and sales content in addition to managing all spend, sponsorships, and event participation.Developed 40+ landing pages and hundreds of customized email campaigns supporting Business Development’s efforts to penetrate and strengthen relationships with 30-40 target accounts. Paid efforts generated 4.2 million targeted impressions on only $75k spend with AVG CTR of 0.34% and CPC of $5.17 across multiple platforms.Led study on supply chain impacts to the market and environment developing a white paper on new approaches post-pandemic. Promoted to manage building science experts and deliver the packaged insights to targeted sales accounts. Regularly presented services and solutions to executives of targeted accounts and prospects in USA and Canada.Co-crafted business development training on building science concepts and the discovery sales method. Co-founded the Building Science and Tech Services Collaborative to promote sharing, awareness, and knowledge development opportunities for technical team members across the entire organization. This led to the development of the Building Science program with the HR Development team.Provided market insight to, and collaborated with the internal ventures team to evaluate and pitch investment opportunities. Mentored participants in the group’s annual innovation program with Greentown Labs.Pioneered first 3D hybrid virtual tour digital tour of the HQ facility to increase sales reach and effectiveness.

Commercial Marketing Manager focused on winning with A&D and end-user customers in the Healthcare, Education, Retail, and Multi-Family Segments.

Channel Marketing Mgr. for Contractor, Builder, Developer, Property Management

Spearheaded marketing, communications, and eBusiness for consumer devices business unit. Promoted to global campaign and product marketing manager for newly formed business unit. Ran day-to-day internal communications, external media relations and press releases, trade shows and events, and social media for Americas and EMEA. Led development of all new thought-leadership content. Directed marketing and communications for antenna products and solutions for wearable electronics. - Developed product and solutions content for more than 80 new web pages in less than three months to deliver maximum impact for the division on schedule and on budget.- Won Business Marketing Association (BMA) 2014 Global ACE Award for Integrated Marketing Campaigns under $250,000: ‘TE Connectivity for Wearables’- Integrated marketing best practices and processes from two merged business units. Developed new templates, content and sales support materials to accelerate impact of the new business. - Collaborated with channel marketing, product managers, and product marketing, to develop new product launch materials and messages.

Selected by the executive team to lead a cross-functional team of senior managers. Responsible for gathering market data, developing market segmentation and strategic scenarios, and integrating into the division’s 5-year business plan.

CertainTeed Corporation Insulation GroupCommunications, channel and product manager. Develop advertising, communications, public relations, direct marketing, sales support and promotional materials for Retail/Lumber, Residential, Commercial, and Distribution for all of North America. Manage agency relationships, media planning, fulfillment, trade shows, websites, product packaging, samples, technical materials, etc. Work closely with logistics, purchasing, R&D, product support, sales, and order management. Participate in cross-group activities including: Marketing Council, Green Committee, Canadian, web projects, and international teams as needed.

Management and leadership consultant trained in the theory and practice of the company’s methodology which promotes organizational growth through the dual emphasis on people and results. Consultant for executive clients in consumer products, retail, hospitality, consumer technology services, and US Department of Defense. Developed and helped to implement internal corporate strategy. Led the development of the marketing department’s foundational strategy and structures. Led re-branding process with the executive team and manage agency relationships. Led internal marketing services team responsible for all communications internally and externally. Corporate sales team member responsible for closing three new client contracts and producing major prospect RFPs and presentations.

Production and project manager for all firm clients. Responsible for internal resources and relationships with external vendors, scheduling, estimating, purchasing, and quality control. Analyzed and implemented improvements to operating and work flow processes. Coordinated work flow processes with network organization and the existing project management/accounting software (Clients&Profits). Worked closely with office manager on AP/AR issues. Approved all invoicing and production billing. Assisted in the development of proposals and other new business efforts. Managed daily internal computer network and application issues.

Production team leader responsible for quality, budgets, and production schedules. Led all team projects. Responsible for day-to-day planning and coordination. Liaison among Account Services, Creative, Production, and Media teams. Managed internal and external resources to complete projects on time. Generated and monitored production estimates. Furnished purchase orders to vendors and reviewed invoices. Redesigned and managed client archives. Assisted with daily internal computer network and application issues. Member of internal committee established to analyze firm’s position and recommend action plans.