Robert Nelson Email & Phone Number

Howell, Mi, Us

Dallas, Tx, Us

As a Manager of Digital Product Analytics, I lead a team of data analysts to drive data-informed decision-making across digital products. My team and I develop and implement analytics frameworks, define KPIs, and utilize advanced tools to measure user behavior, product performance, and conversion rates. Collaborating closely with product, UX, engineering, and marketing teams, we provide actionable insights that optimize user experiences, enhance product features, and drive growth. I ensure data quality, compliance with data privacy regulations, and foster a culture of innovation within the team while aligning analytics strategies with business objectives to maximize ROI and customer satisfaction.

Paris, Fr

London, England, Gb

As a Brand Marketing Measurement Manager, I lead efforts to quantify the effectiveness of brand marketing campaigns and strategies, ensuring alignment with business objectives and driving brand growth. I developed and implemented measurement frameworks, leveraging advanced analytics, attribution models, and data-driven insights to evaluate the impact of marketing activities across channels. Collaborating closely with cross-functional teams, including marketing, product, and finance, I provided actionable insights to optimize campaign performance, enhance brand equity, and improve customer engagement. I managed marketing data infrastructure, ensure data accuracy, and communicate findings to senior leadership to inform strategic decisions and maximize marketing ROI.

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

Manage clients’ web analytics, reporting needs, and define digital measurement strategyConsult with clients to define digital approaches, provide strategic advice and deliver measurable insightsIdentify data requirements to support measurement plan, defining digital web KPIs based on business and marketing objectivesAnalyze large volumes of data to find actionable insights and develop a story that drives revenue, product, and/or business decisionsCreate numerous customized, high-quality, intuitive scorecards and reports for a wide variety of audiences, from digital marketing managers to high-level executivesKey Achievements:Recognized for the Semi-Annual BI Consultant MVP Award in November 2015 for demonstrating the value of BI analytics influencing business decisions as well as leading all GM brands and Non-Divisional in Tier 2 and Tier 3 analytics over the last six monthsProvided comprehensive trim level analysis to vehicle brand manager and team that ultimately assisted in 2016 vehicle pricing adjustmentsCoordinated in-depth dealer measurement plan and dashboard for brand national advertising campaign that was delivered and utilized by the U.S. Vice-President of Sales on a weekly basis

London, United Kingdom, Gb

Provided custom profiles for clients, which identified demographic and lifestyle characteristics that best differentiated a target segment from the general populationCreated custom predictive models which identified the strongest prospects for digital automotive campaigns by analyzing over 300 various demographic, lifestyle, and automotive factorsDeveloped reports to analyze the effectiveness of overall campaign communication initiativesKey Achievements:Responsible for updating and maintaining over 300 internal predictive models on a six week cycle for syndicated business useProject lead for internal company automation project which lead to a decrease in job lead team from five days down to one dayProduced over $315,000 in revenue with creation of custom ad hoc predictive models, owner retention analyses, and marketing effectiveness studies

Identified, created, and maintained multiple consumer segment build outs for clients to use for social media market researchManaged large datasets with over one million lines of data organizing and maintained data structureAssisted client service teams in special ad hoc projects that require specialized segments and/or interest topics to be researched using proprietary software

Port Washington, Ny, Us

Managed daily communications, monthly and quarterly reports, ad hoc research projects, and negotiate contracts with national restaurant chain and manufacturersProficient use of NPD’s analytic database software for multiple analysis functions across various accounts and projectsWorked with industry experts in updating food and beverage time-series trends for NPD syndicated reportsIndependently responsible for data analysis, report production, and client deliverables for various data worksheets and PowerPoint presentationsInteracted daily with clients to discuss current business problems and create quick solutions which equated to measurable business results

Port Washington, Ny, Us

Responsible for creation, maintenance, and analysis of foodservice data set across eight countries for client’s annual global reportProcess annual customer satisfaction reports for various foodservice clients

Lowell, Ar, Us

• Supervised an account of 25 drivers, which included maintaining all weekly payroll and invoicing activities, reviewing driver accidents or incidents, administering any corrective disciplinary actions and updating driver files• Provided customer support in a region of 70 stores to resolve time sensitive issues with regards to additional stops, specific time request deliveries and special deliveries • Supported safety culture by ensuring driver compliance with JB Hunt safety policies and DOT regulations • Monitored utilization and maintenance of equipment (e.g. fuel usage, weekly inspections of fleet and scheduling preventative maintenance)• Communicated status of loads, reported damaged containers and relayed locations of drivers to rail personnel and customers• Planned and coordinated outsourcing of intermodal freight to the Mid-West Dedicated Contract Services fleet • Created reports to supervise daily and weekly fleet fill rates, on-time service percentage and securing intermodal backhauls

Reading, Pennsylvania, Us

• Assisted daily operations of logistics analysts and carrier management on the Ford Motor Company account• Aided in the design and implementation of efficient and cost effective transportation lanes for Ford suppliers• Analyzed and reported weekly updates concerning Ford shutdown periods for the company and all Ford suppliers in the Romulus and Laredo regions• Maintained Ford lanes through carrier support and established alternate routing for Ford suppliers

Master Of Science, Marketing Research

Bachelor Of Science In Business Administration, Marketing And Logistics Management

Associates Degree, Liberal Arts