I consult clients in the capacity of a Digital Growth Operator. I am both strategic and tactical. I can see the big picture and can execute on the granular. I can sit at the executive table and also deploy strategy in the trenches alongside the team. I drive change and optimize for growth, not just optimizing for the status quo. I execute revenue-generating activities, develop and apply business strategy, understand and assess risk, and embody the grit required to bootstrap a business. I make tough decisions and empower others to make them as well.

- Optimized sales funnels through targeted process improvements, driving a 44% increase in gross revenue, from $27M in 2022 to $39M in 2023.- Directed cross-functional project teams to execute critical initiatives, including funnel optimizations, product stack alterations, technology integrations, promotional strategies, price-testing validation, and tech stack transitions.- Authored and maintained detailed functional documentation for company-wide programs, enabling scalable processes and aligning deliverables with rapidly evolving business needs.- Developed and implemented data-driven revenue strategies, providing actionable insights that directly influenced pricing, sales enablement, and market positioning.- Designed and deployed advanced reporting tools and data models for revenue tracking, attainment forecasting, and resource planning, improving strategic decision-making.- Established company-wide standards for data entry and integrity, ensuring accuracy and consistency across critical business systems.- Led the creation and execution of comprehensive sales enablement programs, delivering tools, training, and resources that empowered sales teams to exceed performance targets and drive sustained revenue growth.

- Established the PMO division from the ground up, reporting directly to the COO.- Managed and mentored a high-performing team of 5 direct reports, including 3 project managers and 2 data scientists, fostering a culture of collaboration and accountability.- Led the successful launch of multiple publishing brands, directly contributing to revenue growth by streamlining workflows, cross-functional coordination, and go-to-market execution.- Saved $40,000 annually by consolidating and optimizing the company’s technology stack, eliminating redundancies, and improving operational efficiency.- Accelerated executive decision-making by reclaiming over 1,000 hours annually through the optimization of software systems and processes, enabling faster strategic pivots.- Instituted company-wide data integrity standards, ensuring accurate, actionable insights across all departments.- Chaired 13 weekly strategic meetings, including 5 with executive leadership, 4 with software teams, and 4 with project managers, ensuring alignment on critical initiatives and maintaining project momentum.

- Directed the launch of 20 projects in Q3 2021, leveraging Agile methodologies to create departmental workflow efficiencies and deliver on tight timelines.- Standardized marketing data and visualization practices, enabling more actionable insights and improving decision-making across departments.- Implemented company-wide standards for contract writing and documentation practices, enhancing legal and operational consistency.- Played a key role in annual executive planning, providing data-driven recommendations to align initiatives with organizational objectives.- Increased accounts receivable by 100%, improving cash flow through streamlined processes and improved client account management.

• Co-built the Sales division, exceeding 4 month Gross Sales target by 175%. Scaled to 20 sales reps, $3.5M Gross Revenue, and $1.3M Cash Collect in 4 months (Nov 2019 - Feb 2020)• Responsible for performance management and career development of 20-25 sales reps• Strategic contributor in Executive company meetings to influence product launches, carry out growth strategies, and reinforce company direction to employees.• Cross-functional leadership - managing relationships with Marketing, Finance, Production and Customer Service teams and coaching Managers and Directors to tools, resources, and people management.• Created and managed Spreadsheets to track and monitor KPIs including: gross/net revenue, DPL, refund rate, close rate, show rate, commission.• Provided insightful data and analytics and recommendations to Sales Director to make informed business decisions.• Managed multiple priorities simultaneously – coordinating projects with developers, production, and marketing teams.• Executed change adoption utilizing Project Management and process improvement methodologies

@Ttec - Consult, advise, and educate Google Partner Agencies to increase their ROI using Google’s suite of AdWords marketing products. Work daily to improve sales operations and colleague performance that enhance bottom line results for Ttec - this includes authoring resources, presentations, and developing a team to increase the knowledge pool to deliver sound, logical solutions to Sr. Manager, Director and VP of program.Created initiative to reformat training department * Result: Facilitated outline for process improvement - producing faster ramp up of new hiresCreated a growth initiative culture which inspired others to improve the knowledge base of the floor * Result: 120% floor-wide goal attainment Q4, Q1Coached, trained, mentored 10 new hires by identifying performance needs, developing and implementing strategies and tactics around sales techniques and internal tools * Result: 75% increase in new hire goal attainmentResponsible for portfolio of 60 advertising agencies, 90 companies, and $2.5M revenue * Result: 125%, 100%, 90%, 110% personal goal attainment

(tenure due to company acquisition)Provided the best experience in buying a pre-owned vehicle (internet-based), competing directly with Carvana, Shift, Vroom, Beepi, and traditional dealerships. Responsible for luxury vehicle leads (BMW, Audi, Lexus, Mercedes-Benz, Acura) average unit sale $40,000. Introduced consumers to the Vehicle Wholesale Market and provided complete transparency into the purchase of their dream car with an unprecedented guarantee of quality.Responsible for 150+ marketing leads (monthly), email campaigns, sales cycle management * Result: Individual production established new benchmark for sales KPI’s - 100% increase in dials and 200% increase in email production.Created cross-team email templates to seamlessly transition clients from Sales to Finance and Operations * Result: Adopted by Owners and became the working standard Led the Product Advisory Board for proprietary SalesBooster Inventory Management Tool * Result: Engineers added advanced search functionality, historical data, general quality-of-life changes to Improve UI/UX for internal teamsFounding member of the Phoenix office * Result: Coached, trained, mentored 4 new hires growing the sales team by 100%

(tenure due to 75% reduction in sales force)Consulted and advised C-Level executives on human resource software, positioning Zenefits platform as the #1 software for Human Capital Management. Qualified leads for Account Executives to close new business and built talking scripts for colleagues to remove barriers and elicit positive response from cold-calling efforts. Established culture for 2 teams * Result: Team 1 - created a culture of support and shared resource within a team of 8, 6 of which were new to sales. * Result: Team 2 - unified a siloed, individualistic team environment. Recognized by Director of Program as the top performing team in January ‘16. 100%, 95%, 120%, 90% sales quota attainment * Result: Selected by Management into Mentorship Program to further coach and develop peers

Managed a territory across Phoenix servicing 403b retirement portfolios. Consulted clients on social security strategies, retirement planning, and financial goals. Led financial and investment seminars for school faculty and staff. Held FINRA Certifications: Series 7, 66, 6, 63

Provided tailored investment advice (stocks, bonds, mutual funds, ETF’s) to clientele based on evaluation of risk tolerance. Consultative selling, portfolio management, and investment bootcamp. Handled inbound and outbound leads transitioning service to sales. Earned FINRA Certifications. Series 7 - General Securities Representative ExamSeries 66 - Uniform Combined State Law Examination

Consulted, advised, educated consumers on all personal banking, business banking, credit, debit, and investment products provided by JP Morgan Chase. 9 month consistent performance and aspiration to learn resulted in selection to become a licensed banker. Earned FINRA Certifications. Series 6 - Investment Company and Variable Contracts Products Series 63 - Uniform Securities Agent State Law Examination

• Maintained garden department through inventory control, SKU analysis, team work, exceptional customer service, fork lift duties, and supply replenishment.• Communicated areas for improvement/department status to managers daily.• Worked 30 hours a week while attending college full-time.

• Analyzed and evaluated violations for 20 job sites within the boroughs of New York City.• Represented firm at hearings and post-hearing compliance, worked 40 hours a week.• Tracked and translated data by means of attention to detail, collecting permits, photographs, and affidavits to defend violations.

• Analyzed and evaluated violations for 20 job sites within the boroughs of New York City.• Tracked and translated data by means of attention to detail, collecting permits, photographs, and affidavits to defend violations.• Represented firm at hearings and post-hearing compliance, worked 40 hours a week.

• As Assistant Manager, worked 45 hours weekly, managed four sales associates, managed store inventories, tracked and met due dates for contractor special orders, and made daily cash deposits. • Responsible for record-setting $25,000 sale day.• Communicated sales and inventory goals with managers and provided quality customer service. • Worked 40 hours a week while attending college full-time.

Conveyed product information for paint, plumbing, hardware and electrical departments.Pipe cutting and threading, glass/key cutting, stocking, sales.