Roberto Andreano Email & Phone Number

Birmingham, England, United Kingdom

Reading, England, United Kingdom

Marketing agency specialising in B2B inbound demand generation and building websites on HubSpot CMS.Project Management: Oversaw four major website projects, demonstrating excellent client management skills by retaining two clients for ongoing collaboration, adding £8k monthly revenue. Team Development: Supported two of my direct reports to achieve promotions through mentoring, collaborative projects, and knowledge sharing, fostering a supportive and high-achieving team.

London, England, United Kingdom

Belgium-based mar-tech SaaS company providing customer activation marketing automation technology.Client Retention: Through strategic account analysis, proactive relationship management and renewal campaigns, I retained 95.8% of my challenging portfolio and grew AAR by 8.1%.

United Kingdom

Freelanced for Echo Market Research as a Project Managerhttps://www.echo-mr.com/Created social media advertising on Facebook and Instagram to attract 10,000+ potential respondents with a conversion rate of 1.5%, resulting in over 30 successful projects.Calculated and managed project budgets by allocating advertising spend and man-hours, monitoring them daily and making adjustments to ensure all 30 projects stayed under budget. Managed project teams to interview, vet and recruit respondents and organise fieldwork for market research projects with over 90% response rate in all projects managed. Maintained daily communication with the client, identifying proper respondents for each project and troubleshooting any recruiting issues.Established a transparent, trustworthy relationship with the client by updating them at each step of the project.Monitored budget/hours (defines shifts to increase efficiency) to deliver on time, on budget.Created project estimates based on knowledge or/and research.Built and monitor updates of the external communication report.Analyzed screeners and verified that they aligned with the client goals.Oversaw programming screeners in Alchemer.Created and programmed Ads on social media, Facebook, Instagram, Nextdoor and Youtube.Monitored and analyzed survey/ad performance and reacted with timely readjustments.Performed continuous pattern analysis by overseeing pulling and sorting data.Managed and trained recruiters (1 primary, one backup recruiter per project).Plan work by gathering, sorting, organizing, and recording data, information, and documents.Kept information accessible by sorting, filing documents, and updating relevant documents.Performed a continuous assessment of the data to identify and test different ways of capturing the matching profiles.

London, United Kingdom

Designing and setting up the UX survey in our platform, Together, to measure Client Satisfaction for Together Product. 77% of customers report being "Very Satisfied".Driving innovation at Further in the Product and the Client Success Team by developing overall Customer Acquisition, Retention strategy, always aiming to deliver the best experience for our customers.Coaching and leading the Client Success Team to achieve many internal goals, including building a client resources page which has lead to drop in User related inquiries by 50% in the last year.Responsible for developing and executing the Account Management and Client Success Strategy for the Further which has lead to a current 65 NPS score and a solid revenue stream over the last 3 years.Continuing to use empathy to work closely with clients to understand their needs and help to inspire them to use the platform in more creative ways to meet their Research objectives.Continuing to be responsible for Further's 'book of business' from our software platform, 'Together'.Responsible for building client support and sales collateral hosted on company website. Planning, executing marketing campaigns, blogs and news letters.

London, United Kingdom

Product Strategy: Used product prioritisation frameworks targeting revenue growth, which led to developing a 'Diary Activity' feature, reaching 12% of annual company revenue in 2 years.Client Success: Grew customer satisfaction rating from 55% to 77% and increased Further's NPS from 34 to 65 by developing an email scheduler, a question randomiser and a sequence duplicator which targeted our customers' most significant pain: spending too much time on setup tasks.Adoption: Increased participants' engagement with Together's new mobile-focused research platform from 20% to 49% by developing the mobile UI and improved video uploading capabilities.Optimisation: Reduced user-related tech support inquiries on Zendesk by 50% by building a client resources portal with 20% of support ticket topics (80%+ of customer representative's time). Added quantitative and qualitative user research and user feedback into the product backlog. Led bi-weekly backlog grooming sessions in partnership with cross-functional teams to prioritise work. Translated product requirements into clear User-Stories on Trello and Jira and managed the sprint development process with engineers using Agile and Scrum methodologies. Being the voice of existing customers within the businessProduct marketing - Prepare marketing communication, including blogs, webinars, emails.Manage all internal stakeholder communication around "Together" product developmentConducting User Research, qualitatively and quantitatively and gathering requirements and applying customer insight being 'the voice of the customer' to write user stories and epics.Using empathy to create user and customer personas, segmenting different users to help optimise the product.

London, United Kingdom

Negotiated, increased and retained customers on longer-term service contracts with a high renewal rate.Pushed for establishing a dedicating a Client Success Team and wrote the job description for the role. Lead and managed the team remotely.Built on the work done as Account Manager by creating dashboards in Salesforce to track Pipeline, Sales and Account Success for the entire business.Increased revenue substantially from 2017 to 2018 in top 10 'software only' clients by working closely with clients understanding their needs and delivering bespoke solutionsIncreased the number of clients managed from 40 to the entire 'software only' portfolio to well over 100. Up-sold long-term 'Credit' licences a number of clients increasing revenue from themDeveloped and collaborated on developing Client resources with the Marketing team.

London, United Kingdom

Managed Further’s relationships with key clients. Working on strategy to better engage with our clients and develop long-term strategic goals in line with online qual research needs.Used Salesforce and revenue data to compile customer segmentation based on revenue and loyalty from which all marketing, communication and account management strategy is based on and is still used today.Set up ad hoc platforms "Together"", including agreeing service, price and level of support. Including setting up an online site for the client to run online community research, to designing and implementing a research and activity strategy and everything in between.Advised on best practice to use our platform to achieve research goals from a technical as well as analytical aspect. Consulted with our clients on various aspects of online qualitative research.Conducted project co-ordinating, implementing activity briefs on to our systems and delivering the blueprint of such designs.Trained clients on how to use our platform and conducting online research.Attended meetings to develop business relationships as well as networking events and hosting workshops and seminars.

London, United Kingdom

• Ensure regular contact over the 12-month cycle with the client communicating any product improvements, maintaining good service and working with the client to identify areas of growth and areas to be improved upon.• Responsible for all Sales and New Business activities for MarketLine Corporate.• Work with Marketing and Client Services to ensure a three pronged approach to attract new clients, meet their needs and keep them.• Working with web statistics to help diagnose barriers to sales and identify gaps and issues with renewals and work with your Manager to address• Liaise with Client Services to identify zero-usage subscribers within retention sales cycle• Record key activity metrics such as KPIs, client feedback etc.in relevant CRM system.• Demonstrate understanding of the key features, advantages and benefits of product set• Build industry knowledge by reading trade journals, industry press and relevant websites• Ensure all clients are aware of Client Services training calendar

London, United Kingdom

• On-board and initiate new and renewing clients through welcome calls, user initiation, user training, usage reviews and client feedback.• Where possible meet with clients face to face to on-board and train.• Provide account customers with tools needed to drive exposure and usage of the product within their organisations. This includes collateral such as emails, branded microsites and brochures.. • Ensure key enhancements to the product or service are communicated to all users, through emails, web-based training and personal calling • Feedback to the business client expectations, frustrations and testimonials that will help to improve client experience with our products.• Ensure that all activities with clients are logged in the relevant CRM system.• Develop rapport with users in order to gain a better understanding of their needs.• Keep up to date with latest industry developments and use that knowledge to improve the quality of the service you offer• Understand what other comparative products and services customers are using, and what their perceptions are of value and service in comparison to our own.

Windsor

360° recruitment role within the IT and i-gaming sectors for the UK’s largest independent multilingual recruitment consultancy• Business development: cold-calling companies to establish whether they required our specialist service, building rapport using industry knowledge and cross-selling other divisions as relevant• Account management: maintaining business with existing clients, ensuring that a continually high calibre of service was delivered• Meeting clients, delivering company presentation with confidence and professionalism in order to cement business relationships and cross-sell other divisions• Negotiating with clients over rates/contract content to reach a mutually acceptable agreement• Candidate sourcing using resources such as general and specialist job boards, our company-wide database and social media• Interviewing candidates by telephone/face to face/Skype, gaining a thorough understanding of the type of work they were looking for and ensuring their skills/personality matched our clients’ requirements• Written and video advertising, using a creative approach to attract the strongest candidates in the marketplace• Coordinating client/candidate interviews, coaching candidates to ensure they were fully prepared and managing expectations of both parties throughout the process• Candidate generation through referrals, database management and attending careers fairs, promoting the Euro London brand at all times • Market awareness/analysis: using specialist knowledge to educate clients on trends in the marketplace, advising them of the feasibility of recruiting for certain roles/language combinations• Assisting with the training of new hires• Administrative duties, encompassing upkeep of company database • Demonstrated excellent time management skills and adaptability to ensure that client expectations were consistently met.

Product Management

Ba, European Studies W/ Italian And French

Activities and Societies: Italian Society, Co founder and President 2007-2010.BA European Studies

Ba, European Studies

20th Century European History

Ba, European Studies

19th Century Warfare Roman History